--- product_id: 10764653 title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Amber Brown 6AM, 1 Hair Dye Kit" brand: "l'oreal paris" price: "€ 34.79" currency: EUR in_stock: true reviews_count: 12 url: https://www.desertcart.hr/products/10764653-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye store_origin: HR region: Croatia --- # Up to 9 weeks fade-defying color UV filter & Vitamin E shine protect conditioner No-drip gel formula for precise application Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Amber Brown 6AM, 1 Hair Dye Kit **Brand:** l'oreal paris **Price:** € 34.79 **Availability:** ✅ In Stock ## Summary > ✨ Own your glow with fade-defying brilliance! ✨ ## Quick Answers - **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Amber Brown 6AM, 1 Hair Dye Kit by l'oreal paris - **How much does it cost?** € 34.79 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/10764653-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Complete Care Kit:** Includes color gel, developer crème, shine protect conditioner, gloves, and instructions for an effortless coloring experience. - • **Long-Lasting Radiance:** Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no more mid-month touch-ups! - • **Precision No-Drip Formula:** Gel texture ensures mess-free, exact application for salon-quality results at home. - • **Gray Coverage & Conditioning:** Superior gray coverage combined with conditioning agents leaves hair silky, resilient, and radiant. - • **Trusted Innovation Since 1973:** Backed by decades of L’Oreal Paris expertise, blending cutting-edge tech with premium quality for your signature look. ## Overview L'Oreal Paris Superior Preference Permanent Hair Color delivers rich, luminous, and fade-defying hair color with up to 9 weeks of vibrancy. Featuring a no-drip gel formula for precise application and a UV filter plus Vitamin E-infused conditioner, this kit ensures superior gray coverage and lasting shine suitable for all hair types. ## Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. ## Features - Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types - No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating - Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair - L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B000KPVX0G | | Best Sellers Rank | #2 in Hair Color | | Item Model Number | CX | | Manufacturer | L'Oreal Paris | | Material Feature | Compostable Warning | | Product Dimensions | 6.3 x 3.55 x 2.25 inches; 0.4 ounces | | Upc | 071249253403 | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 6AM Light Amber Brown - **Item Form:** Cream - **Package Information:** Box - **Product Benefits:** Color Protection ## Images ![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Amber Brown 6AM, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81JVR4q+VrL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is L’Oreal Preference haircolor?​** A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch. **Q: What has changed with the new formula?** A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. **Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?** A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Salon Quality Hair at Home! Perfect, Shiny & Beautiful Color! *by on Reviewed in the United States November 1, 2025* L'Oreal Superior Preference Light Amber Brown is one of the best colors I've used & I normally buy the more expensive, salon equivalent brands but never again! This is the 2nd time I've used L'Oreal Superior Preference color, once when I was dark blonde. I just can't get over how soft & unbelievably shiny my hair looks after using the color, plus my hair seems to have more volume! I'm so thrilled with these results! Previously, I'd chose a professional formula in another brand & my hair was not light copper brown but bright fire engine red! Despite using clarifying shampoo till I was waterlogged, I still had bright red clown hair! Not anymore! I'm so thrilled with the not only the excellent coverage for my few stubborn grays but my hair just looks and feels incredible! L'Oreal Superior Preference Light Amber Brown gave me the beautiful, professional looking color I'd been wanting - a nice light brown with just the perfect amount of copper so it looks like my natural hair color. Finally, I can stop hiding under beanies & ball caps! No wonder stylists warn against box colors! I think my hair definitely looks like I had it done in a salon! Oh! Those stubborn gray hairs? Completely vanished! ### ⭐⭐⭐⭐⭐ Beautiful *by on Reviewed in the United States June 28, 2026* Love this color. I get so many compliments. It matches my natural hair color fairly well. It is mostly a medium brown but has a red highlights. ### ⭐⭐⭐⭐⭐ New Favorite Hair Dye! *by on Reviewed in the United States June 18, 2026* ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6RB Light Reddish Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/10764653-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye](https://www.desertcart.hr/products/10764653-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-07-29*