---
product_id: 12405934
title: "Social Media Marketing: The Next Generation of Business Engagement 1st Edition"
brand: "dave evanssusan brattonjake mckee"
price: "€ 131.03"
currency: EUR
in_stock: true
reviews_count: 11
url: https://www.desertcart.hr/products/12405934-social-media-marketing-the-next-generation-of-business-engagement-1st
store_origin: HR
region: Croatia
---

# Social Media Marketing: The Next Generation of Business Engagement 1st Edition

**Brand:** dave evanssusan brattonjake mckee
**Price:** € 131.03
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Social Media Marketing: The Next Generation of Business Engagement 1st Edition by dave evanssusan brattonjake mckee
- **How much does it cost?** € 131.03 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/12405934-social-media-marketing-the-next-generation-of-business-engagement-1st)

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## Description

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## Customer Reviews

### ⭐⭐⭐⭐ 







  
  
    Useful Abstract Concepts But Lacking the Concrete To Do List
  

*by J***D on Reviewed in the United States on November 2, 2010*

There is theory, and then there is practice.  I am always on the look out for both, as an instructor and consultant in Social Media Marketing (click on my profile for more information about me).  The best books combine theory and practice; Social Media Marketing by Dave Evans is unfortunately much more a theory book than a practice book.  It builds on his earlier work, and really assumes that your business already is up and running with social media... Or, you are quite a large organization.  Regardless, it is more a book about ideas than about practical hands-on tips to get started on Twitter, Facebook, Youtube or other social media.Conceptually, ideas like a "Brand Outpost," "Social Analysis," or a "Social Object" can be quite interesting and useful.  I found the most useful to be his discussion of metrics - how, where, and why to measure Social Media Marketing - traffic leads, membership levels, activity, conversions, mentions, and virality...  It would have been a stronger book if the concepts were taken down to the level of details, which he does adequately in his discussion about metrics, but not elsewhere in the book.Social Media Marketing remains a very new endeavor, so this book may be an important book that begins our collective challenge of moving beyond mere technical details in setting up Social Media Marketing to practical yet guided to do's.  We are still waiting.

### ⭐⭐⭐⭐⭐ 







  
  
    Packed with "Ah-hah" Moments
  

*by D***G on Reviewed in the United States on March 5, 2011*

Social Media Marketing: The Next Generation of Business Engagement was packed with "Ah-hah" moments on every page.  Dave's extensive understanding of customer expectations and behavior in the new era of social media provides immediately useful information that can be applied to build your SM strategy or improve upon your existing efforts.  The book dissects complexities into understandable building blocks for readers new to the social media world, while providing valuable insights for experienced leaders in the SM space.  The Hands On exercises at the end of each chapter combined with real-life examples from Pepsi, Dell, Zappos, Starbucks, etc. provide clarity and instant ideas for implementation.  Additionally, all of the suggested links and resources throughout the book offer a comprehensive guide to using Social Media to transform "customer relationship management" into "customer advocacy" for any organization.  Dave provides thought leadership and specific activities to intelligently shape social media efforts to maximize listening opportunities, create a community of collaboration and measure SM effectiveness.  The guidance in this book will help you consistently use SM to convert your customer's comments (or complaints) into the ultimate goal: customers who are brand evangelists for your company.

### ⭐⭐⭐ 







  
  
    Wordy
  

*by K***D on Reviewed in the United States on January 4, 2014*

Not exactly what I was expecting.  There is good centent but it is not exactly an easy read.  If you're going to make it through this book and retain the content you will need to do it in an area of no distractions.

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-03-02*