---
product_id: 12797168
title: "London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz"
brand: "rimmel"
price: "€ 8.84"
currency: EUR
in_stock: true
reviews_count: 13
category: "Rimmel"
url: https://www.desertcart.hr/products/12797168-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing
store_origin: HR
region: Croatia
---

# 10-hour waterproof wear Highly pigmented rich brown Built-in smudger for effortless blending London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz

**Brand:** rimmel
**Price:** € 8.84
**Availability:** ✅ In Stock

## Summary

> 👁️‍🗨️ Define your day, smudge your way—stay flawless from boardroom to bar.

## Quick Answers

- **What is this?** London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz by rimmel
- **How much does it cost?** € 8.84 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/12797168-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-Day Confidence:** Waterproof formula locks in your look for up to 10 hours—no touch-ups needed.
- • **Iconic London Look:** Rich brown shade delivers intense color that elevates your everyday or evening style.
- • **Effortless On-the-Go Glam:** Retractable pencil with built-in smudger—perfect for quick fixes anytime, anywhere.
- • **Precision Meets Creativity:** Soft, creamy texture glides on smoothly for bold, defined lines or smoky smudges.
- • **Dermatologist & Ophthalmologist Approved:** Safe for sensitive eyes and skin, so you can wear it worry-free.

## Overview

Rimmel London Exaggerate Waterproof Eye Definer in Rich Brown is a dermatologist-tested, highly pigmented retractable eyeliner with a built-in smudger. Its creamy, waterproof formula ensures up to 10 hours of long-lasting wear, delivering bold, glossy color that effortlessly transitions from professional to playful looks.

## Description

Want the London look? Rimmel London brings you glide-on full-color definition with the Exaggerate Waterproof Eye Definer so you can live it up in style. This revolutionary eyeliner delivers an intense finish that's perfect for creating smoldering and sexy eyeliner looks whether you're out for business or pleasure. Draw bold lines to highlight your eyes in just a single stroke. The formula of this eye pencil is waterproof and color-intense for a look that lasts. The Exaggerate Eye Definer eyeliner is the perfect mainstay of any eyewear collection and a great gift for women who want to achieve the London look.

Review: My new go to.... - This is my new go to eyeliner for sure!!! It's perfect shade of brown and applies easy, glides on. It lasts all day as well!!! Perfect!!
Review: I RECOMMEND 100% and this is why - This review is for Rimmel Exaggerate Waterproof and Rimmel Scandaleyes waterproof Kohl Kajal Liner. The only difference between the two is that the first one you have to use a sharpener and the second is retractable. I RECOMMEND 100% both and this is why: I use liners to my waterline I have oily skin and sensitive eyes hence need eyeliners to be extremely waterproof and non irritating. I have bought and tested so many brands throughout the years and the first Great liner that I found was Urban Decay 24 which I loved for many years because is great but the color is not very pigmented and is pricey for someone who use eyeliner every single day and you CAN'T stock up this kind of liners when is on sale because it dries up and becomes useless, then I found Milany Liquid Eye pencils which would never ever smudge even if you cry for hours your eyeliner will be intact is incredible and is the most pigmented eyeliner ever and I was amazed how cheap it was (around $5) but it irritated my eyes a little bit and was extremely difficult to remove and also started getting more expensive now is around $10... still cheap for the quality. Now to what is IMPORTANT, Rimmel waterproof pencils! WOW!!! really at $3.50 and $4.50 I can't believe the price and is because the quality is so superior among all all aaall brands I have tried. Doesn't irritate my eyes even wearing it for 10 hours, I read reviews that say it smudges and is not waterproof and the secret to any waterproof eyeliner to stay put is first, your eyes have to be COMPLETELY CLEAN and dry (NO OILY MOISTURIZER IN THIS AREA! this is the major mistake made by most people), second, APPLY IT and let it dry at least for 30 seconds, when used for WATERLINE I just tilt my head toward the sealing a little bit and when in a rush I vent it with my hand to dry it faster . for the UPPER EYELID and specially for HOODED EYES apply and either look down or hold your eyelid until it dries. For EXTREMELY OILY EYELID, apply eyeliner then apply an black eye-shadow on top DABBING IT DO NOT DRAG IT with the eye shadow brush OPTIONAL apply once more if necessary and let it dry. MY TECHNIQUE DOESN'T FAIL WHATSOEVER (try until mastering this techniques) Trust me I'm a makeup artist with a very oily eyelid and sensitive eyes.

## Features

- Soft creamy texture.
- Retractable pencil with built-in smudger.
- Waterproof eyeliner formula for up to 10 hours of long-lasting wear.
- Intensely pigmented.
- Dermatologist & ophthalmologist tested.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00ONSK1J0 |
| Additional Features | Travel Size |
| Age Range Description | Adult |
| Best Sellers Rank | #8,433 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #67 in Eye Liners |
| Brand | Rimmel |
| Brand Name | Rimmel |
| Color | Rich Brown |
| Country as Labeled | Germany |
| Coverage | Full |
| Customer Reviews | 4.5 out of 5 stars 9,162 Reviews |
| Eyelid Color Type | Eye Liner |
| Finish Type | Glossy |
| Global Trade Identification Number | 03607347887003 |
| Item Dimensions | 0.4 x 1.9 x 6.2 inches |
| Item Form | Pencil |
| Item Weight | 0.02 Ounces |
| Manufacturer | HFC Prestige International U.S. LLC |
| Manufacturer Part Number | B00ONSK1J0 |
| Material Features | Long Lasting, Waterproof |
| Material Type Free | Gluten Free |
| Model Number | B00ONSK1J0 |
| Number of Items | 1 |
| Package Type Name | Tube |
| Product Benefits | Waterproof |
| Skin Tone | All |
| Skin Type | All |
| Unit Count | 1 Count |

## Product Details

- **Brand:** Rimmel
- **Color:** Rich Brown
- **Item Form:** Pencil
- **Number of Items:** 1
- **Product Benefits:** Waterproof

## Images

![London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz - Image 1](https://m.media-amazon.com/images/I/61Hj3Mj4K6L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ My new go to....
*by J***G on May 31, 2026*

This is my new go to eyeliner for sure!!! It's perfect shade of brown and applies easy, glides on. It lasts all day as well!!! Perfect!!

### ⭐⭐⭐⭐⭐ I RECOMMEND 100% and this is why
*by A***Y on November 26, 2017*

This review is for Rimmel Exaggerate Waterproof and Rimmel Scandaleyes waterproof Kohl Kajal Liner. The only difference between the two is that the first one you have to use a sharpener and the second is retractable. I RECOMMEND 100% both and this is why: I use liners to my waterline I have oily skin and sensitive eyes hence need eyeliners to be extremely waterproof and non irritating. I have bought and tested so many brands throughout the years and the first Great liner that I found was Urban Decay 24 which I loved for many years because is great but the color is not very pigmented and is pricey for someone who use eyeliner every single day and you CAN'T stock up this kind of liners when is on sale because it dries up and becomes useless, then I found Milany Liquid Eye pencils which would never ever smudge even if you cry for hours your eyeliner will be intact is incredible and is the most pigmented eyeliner ever and I was amazed how cheap it was (around $5) but it irritated my eyes a little bit and was extremely difficult to remove and also started getting more expensive now is around $10... still cheap for the quality. Now to what is IMPORTANT, Rimmel waterproof pencils! WOW!!! really at $3.50 and $4.50 I can't believe the price and is because the quality is so superior among all all aaall brands I have tried. Doesn't irritate my eyes even wearing it for 10 hours, I read reviews that say it smudges and is not waterproof and the secret to any waterproof eyeliner to stay put is first, your eyes have to be COMPLETELY CLEAN and dry (NO OILY MOISTURIZER IN THIS AREA! this is the major mistake made by most people), second, APPLY IT and let it dry at least for 30 seconds, when used for WATERLINE I just tilt my head toward the sealing a little bit and when in a rush I vent it with my hand to dry it faster . for the UPPER EYELID and specially for HOODED EYES apply and either look down or hold your eyelid until it dries. For EXTREMELY OILY EYELID, apply eyeliner then apply an black eye-shadow on top DABBING IT DO NOT DRAG IT with the eye shadow brush OPTIONAL apply once more if necessary and let it dry. MY TECHNIQUE DOESN'T FAIL WHATSOEVER (try until mastering this techniques) Trust me I'm a makeup artist with a very oily eyelid and sensitive eyes.

### ⭐⭐⭐⭐⭐ Excellent Eyeliner
*by C***N on April 7, 2026*

This is an eyeliner that is easy to use. It glides on smoothly and lines the eyelids perfectly

## Frequently Bought Together

- Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz
- Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 262, Blackest Black, 0.01oz
- e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented, Coffee

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-07-10*