---
product_id: 13067369
title: "L'Oreal Paris Superior Preference Hair Color, UL51 Hi-Lift Natural Brown"
brand: "l'oreal paris"
price: "€ 37.28"
currency: EUR
in_stock: true
category: "L'oreal Paris"
url: https://www.desertcart.hr/products/13067369-loreal-paris-superior-preference-hair-color-ul51-hi-lift-natural
store_origin: HR
region: Croatia
---

# 25 min full cure time Fade-defying shine system 50+ luminous shades L'Oreal Paris Superior Preference Hair Color, UL51 Hi-Lift Natural Brown

**Brand:** l'oreal paris
**Price:** € 37.28
**Availability:** ✅ In Stock

## Summary

> 🎨 Elevate your look with color that commands attention and lasts beyond the moment.

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Hair Color, UL51 Hi-Lift Natural Brown by l'oreal paris
- **How much does it cost?** € 37.28 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/13067369-loreal-paris-superior-preference-hair-color-ul51-hi-lift-natural)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Clean & Conscious:** Aluminum-free, paraben-free, and compostable packaging for guilt-free beauty.
- • **Long-Lasting Radiance:** Experience vibrant, fade-defying color that stays brilliant wash after wash.
- • **Precision Gel Formula:** Translucent gel dye ensures even, salon-quality coverage every time.
- • **Care Supreme Conditioner:** Infused with shine serum to nourish and soften hair while locking in color.
- • **Signature Shade Selection:** Choose from over 50 luminous shades to express your unique style.

## Overview

L'Oreal Paris Superior Preference UL51 Hi-Lift Natural Brown is a permanent hair color kit featuring a unique fade-defying gel formula paired with a conditioning shine serum. With over 50 shades available, it delivers vibrant, long-lasting color in just 25 minutes, while being aluminum and paraben free with compostable packaging—perfect for professionals seeking salon-quality results and sustainable beauty.

## Description

Bring salon-quality hair color home with L'Oreal Paris Superior Preference Permanent Hair Color. Designed for anyone seeking an at-home alternative to salon coloring, its salon-inspired formula delivers rich, luminous, fade-defying color for up to 9 weeks with gray coverage and natural looking results. Whether you are refreshing your signature shade, coloring your hair all over or touching up roots, Superior Preference lets you color on your schedule without booking a salon appointment. The no-drip oil-in-gel texture offers better hair adherence for precise application and even coverage, while its conditioning gel texture coats the hair fiber. Each kit includes Color Gel, Developer Crème, Shine Protect Conditioner, a pair of gloves and an instruction leaflet. Infused with a UV filter and Vitamin E, the Shine Protect Conditioner helps maintain first-day color vibrancy and leaves hair feeling soft and silky. Suitable for all hair types, Superior Preference offers colorist crafted shades across blonde, brown, black and red tones to help you find your signature color. Consult the shade guide on the box for results based on your starting hair color, and follow the included instructions for your chosen application. One box is recommended for short to medium hair, while two to three boxes may be needed for long or thick hair. Pair with L'Oreal Paris EverPure Glossing Shampoo for a full at-home hair care routine. Enjoy the convenience of permanent hair color from the comfort of your own home.

## Features

- Salon-Quality Color at Home: L'Oreal Paris Superior Preference Permanent Hair Color delivers rich, luminous, fade-defying color for up to 9 weeks with gray coverage. Enjoy natural looking results at home, with a formula suitable for all hair types
- Salon-Inspired Formula: The no-drip oil-in-gel hair dye offers better hair adherence for precise application and even coverage. Refresh your signature shade or cover grays at home with a conditioning gel texture that coats the hair fiber
- Complete Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, gloves and instructions. Process for 25 minutes, rinse, then apply the Shine Protect Conditioner to maintain first-day color vibrancy while leaving hair feeling silky
- Color on Your Schedule: This L'Oreal hair color is an at-home alternative to salon coloring for busy routines. Use for an all-over color application or root touch-up, following the included instructions, without scheduling a salon appointment
- Colorist Crafted Shades: Find your Superior Preference signature with luminous shades across blonde, brown, black and red tones. For a color refresh or gray coverage, check the shade guide on the box to see results based on your starting hair color
- Photos are taken under studio lighting conditions, the actual product may differ from the images shown. Images are for illustrative purposes only

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0076OFBU2 |
| Best Sellers Rank | #159 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | UL51 Hi-Lift Natural Brown |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 59,288 Reviews |
| Full Cure Time | 25 minutes |
| Global Trade Identification Number | 00071249218785 |
| Hair Color Permanence | Permanent |
| Hair Type | Fine |
| Item Form | Cream |
| Item Highlight | Permanent Hair Dye For Up to 9 Weeks Of Radiance, Gray Coverage & Conditioning, Salon-Inspired Routine |
| Item Weight | 8.1 ounces |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 071249218785 |
| Material Features | Compostable |
| Material Type Free | Aluminum Free,Paraben Free,Dye Free |
| Model Number | 071249218785 |
| Number of Items | 1 |
| Package Information | Box |
| Package Size Name | Pack of 1 |
| Product Benefits | Color Protection |
| Recommended Uses For Product | Softening |
| Set Name | Superior Preference |
| Suitable Hair Color | All Hair Colors |
| UPC | 885811253841 880147821962 071249218785 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** UL51 Hi-Lift Natural Brown
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Color Protection

## Images

![L'Oreal Paris Superior Preference Hair Color, UL51 Hi-Lift Natural Brown - Image 1](https://m.media-amazon.com/images/I/81G0rUaVagL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is permanent hair dye?**
A: Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

**Q: What does fade-defying color mean, and how does it work in a permanent hair color formula?**
A: Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

**Q: Does Superior Preference permanent hair color provide full gray coverage?**
A: Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 5 Medium Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 5 Medium Brown, 2 Pack (Packaging May Vary)

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**Shop now:** [https://www.desertcart.hr/products/13067369-loreal-paris-superior-preference-hair-color-ul51-hi-lift-natural](https://www.desertcart.hr/products/13067369-loreal-paris-superior-preference-hair-color-ul51-hi-lift-natural)

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-11-13*