---
product_id: 132059735
title: "- Full Sulfate Free Volumizing Shampoo Thickens Hair, Safe for All Hair Types, Color Safe"
brand: "virtue"
price: "€ 86.42"
currency: EUR
in_stock: true
reviews_count: 13
category: "Virtue"
url: https://www.desertcart.hr/products/132059735-full-sulfate-free-volumizing-shampoo-thickens-hair-safe-for-all
store_origin: HR
region: Croatia
---

# Sulfate & paraben free, vegan & cruelty-free Citrus floral scent with lemon essential oils Alpha Keratin 60ku protein boosts volume - Full Sulfate Free Volumizing Shampoo Thickens Hair, Safe for All Hair Types, Color Safe

**Brand:** virtue
**Price:** € 86.42
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your hair game with science-backed volume! 💁‍♀️

## Quick Answers

- **What is this?** - Full Sulfate Free Volumizing Shampoo Thickens Hair, Safe for All Hair Types, Color Safe by virtue
- **How much does it cost?** € 86.42 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/132059735-full-sulfate-free-volumizing-shampoo-thickens-hair-safe-for-all)

## Best For

- virtue enthusiasts

## Why This Product

- Trusted virtue brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Color-Safe Confidence:** Protects and extends the vibrancy of color-treated and chemically treated hair.
- • **Clean Beauty, No Compromise:** Free from sulfates, parabens, phthalates, synthetic dyes, and gluten—safe for all hair types.
- • **Refreshing Citrus Floral Boost:** Invigorate your routine with a revitalizing blend of lemon, spearmint, and white pear notes.
- • **Volume that Lasts, Not Just a Fad:** Lightweight formula builds real density from within fine, limp strands.
- • **Scientifically Proven, Loved by Experts:** Formulated with Alpha Keratin 60ku protein, trusted by chemists and stylists alike for healthier, bouncier hair.

## Overview

Virtue Full Sulfate Free Volumizing Shampoo harnesses the power of Alpha Keratin 60ku protein to thicken and add lasting volume to fine hair. Its gentle, sulfate-free formula cleanses without stripping, making it safe for all hair types including color-treated strands. Infused with a refreshing citrus floral scent, this vegan and cruelty-free shampoo supports healthier, fuller hair while protecting color vibrancy.

## Description

desertcart.com: VIRTUE Full Sulfate Free Volumizing Shampoo Thickens Hair, Safe for All Hair Types, Color Safe : Everything Else

Review: Quality shampoo, safe gentle ingredients :-) - I love this shampoo and the matching conditioner. I'm a chemist and skeptical of beauty product claims, but I've been studying ingredients and this formulation uses gentle cleansers. A lot of shampoos advertising fullness contain harsh detergents. They roughen the hair cuticle (which is why they seem to add volume at first) but they also damage it. (All cleansers damage hair to some extent so it's a matter of minimizing it!) The results astounded me. I have fine, wispy/flyaway hair, but it looks full and bouncy with these products. You only need about the size of a dime. The shampoo feels noticeably gentle and the scent is light while washing and not noticeable when hair is dry. I use pastel hair colors which fade easily, but my stylist noticed the color is lasting longer since I switched to this shampoo. I also use mousse and hair spray since my hair is fine, and the shampoo gently gets the product out. These are pricey and most personal-care products have a big markup, but considering (1) small amount needed, (2) great effectiveness, and (3) good evidence for ingredient safety, I feel comfortable using them. Worth a subscription!
Review: DOUBLE WASH! - I’ve been using Virtue shampoo, conditioner and volumizing spray for about two years and can honestly say my hair has never been healthier. I’ve seen a lot of reviews complaining about the lack of lather… it’s important to know, you should be double washing. The first wash is the break down the oil, product and yuck on your scalp - rinse the hair thoroughly and shampoo, concentrating on the scalp. Rinse and shampoo again (a smaller amount). I *promise* you’ll see a huge difference in the lather.. the second shampoo, concentrate on the rest of the hair. Your hair will stay cleaner longer, smell great! And you’ll notice a difference in the health of your hair within a couple of months. * now…. I will say, my most recent purchase of the Virtue shampoo was from desertcart. Most of my purchases have been directly from virtue. This most recent purchase seemed different to me; I’ve ALWAYS had the experience of non-lathering for my first wash - but for some reason the shampoo I received from desertcart lathers with both washes. And I’ve noticed my hair doesn’t feel as clean for as long; I typically only wash my hair twice a week and have been feeling the need to do so more frequently since buying from desertcart. I’m wondering if I’ve gotten a “knock off” formula…? Anyway - I hope this review helps someone! It’s heartbreaking to spend $40 on shampoo only to feel like you’ve wasted your money! I promise, try the double wash, you’ll notice a difference with the lathering on second wash and your hair will feel cleaner longer.

## Features

- Infused with our first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.
- WHAT IT IS: A light, lacy lather that rinses clean without stripping or dehydrating hair.
- FRAGRANCE: A revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.
- For all hair types looking for a boost in volume or density in strands. Safe for color-treated and chemically treated hair.
- Free of sulfates, parabens, phthalates, synthetic colors and dyes. Gluten free. Cruelty free.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07PW9JWCL |
| ASIN  | B07PW9JWCL |
| Active Ingredients | lemon |
| Age Range Description | Adult |
| Best Sellers Rank | #13,444 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #410 in Hair Shampoo |
| Brand Name | VIRTUE |
| Customer Reviews | 4.3 4.3 out of 5 stars (1,688) |
| Hair Type | Fine |
| Item Dimensions | 2 x 2 x 7.5 inches |
| Item Form | Liquid |
| Item Weight | 8 Ounces |
| Item model number  | 20119 |
| Liquid Volume | 8 Fluid Ounces |
| Manufacturer | VIRTUE |
| Manufacturer  | VIRTUE |
| Manufacturer Part Number | 20119 |
| Material Type Free | Gluten Free,Paraben Free |
| Model Number | 20119 |
| Number of Items | 1 |
| Other Special Features of the Product | Not Tested On Animals, Vegan |
| Product Benefits | For all hair types looking for a boost in volume or density in strands. |
| Product Dimensions  | 2 x 2 x 7.5 inches; 8 ounces |
| Recommended Uses For Product | Volume |
| Scent Name | Citrus,Floral,Lemon |
| Suitable Hair Color | White |
| UPC | 817023022069 |
| UPC  | 817023022069 |
| Unit Count | 8.00 Fluid Ounces |

## Product Details

- **Age Range (Description):** Adult
- **Brand:** VIRTUE
- **Hair Type:** Fine
- **Item Form:** Liquid
- **Scent:** Citrus,Floral,Lemon

## Images

![- Full Sulfate Free Volumizing Shampoo Thickens Hair, Safe for All Hair Types, Color Safe - Image 1](https://m.media-amazon.com/images/I/51Ap9SUusQL.jpg)

## Available Options

This product comes in different **Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Quality shampoo, safe gentle ingredients :-)
*by S***N on January 10, 2021*

I love this shampoo and the matching conditioner. I'm a chemist and skeptical of beauty product claims, but I've been studying ingredients and this formulation uses gentle cleansers. A lot of shampoos advertising fullness contain harsh detergents. They roughen the hair cuticle (which is why they seem to add volume at first) but they also damage it. (All cleansers damage hair to some extent so it's a matter of minimizing it!) The results astounded me. I have fine, wispy/flyaway hair, but it looks full and bouncy with these products. You only need about the size of a dime. The shampoo feels noticeably gentle and the scent is light while washing and not noticeable when hair is dry. I use pastel hair colors which fade easily, but my stylist noticed the color is lasting longer since I switched to this shampoo. I also use mousse and hair spray since my hair is fine, and the shampoo gently gets the product out. These are pricey and most personal-care products have a big markup, but considering (1) small amount needed, (2) great effectiveness, and (3) good evidence for ingredient safety, I feel comfortable using them. Worth a subscription!

### ⭐⭐⭐⭐⭐ DOUBLE WASH!
*by L***N on January 17, 2025*

I’ve been using Virtue shampoo, conditioner and volumizing spray for about two years and can honestly say my hair has never been healthier. I’ve seen a lot of reviews complaining about the lack of lather… it’s important to know, you should be double washing. The first wash is the break down the oil, product and yuck on your scalp - rinse the hair thoroughly and shampoo, concentrating on the scalp. Rinse and shampoo again (a smaller amount). I *promise* you’ll see a huge difference in the lather.. the second shampoo, concentrate on the rest of the hair. Your hair will stay cleaner longer, smell great! And you’ll notice a difference in the health of your hair within a couple of months. * now…. I will say, my most recent purchase of the Virtue shampoo was from Amazon. Most of my purchases have been directly from virtue. This most recent purchase seemed different to me; I’ve ALWAYS had the experience of non-lathering for my first wash - but for some reason the shampoo I received from Amazon lathers with both washes. And I’ve noticed my hair doesn’t feel as clean for as long; I typically only wash my hair twice a week and have been feeling the need to do so more frequently since buying from Amazon. I’m wondering if I’ve gotten a “knock off” formula…? Anyway - I hope this review helps someone! It’s heartbreaking to spend $40 on shampoo only to feel like you’ve wasted your money! I promise, try the double wash, you’ll notice a difference with the lathering on second wash and your hair will feel cleaner longer.

### ⭐⭐⭐⭐⭐ Shiney, thickning, beautiful bouncy hair!
*by S***. on May 21, 2025*

I accidentally returned it! It made my hair gorgeous, now I’m going to have to reorder it give it a rave review! I have extremely thinning hair, and this shampoo & conditioner not only made my hair full, shiney, and gorgeous! Very little hair came out in the shower! This is the best shampoo & cond. for any hair even severely thinning

## Frequently Bought Together

- Virtue Full Sulfate Free Volumizing Shampoo Thickens Hair, Safe for All Hair Types, Color Safe
- Virtue Recovery Sulfate Free Shampoo with Keratin and Baobab Seed Oil for Damaged Hair, Color Safe
- Virtue Purifying Leave-In Hair Conditioner Spray, Reduce Frizz and Split Ends, Detangles and Nourishes, Color Safe, 5 Fl Oz

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.hr/products/132059735-full-sulfate-free-volumizing-shampoo-thickens-hair-safe-for-all](https://www.desertcart.hr/products/132059735-full-sulfate-free-volumizing-shampoo-thickens-hair-safe-for-all)

---

*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-06-07*