--- product_id: 150628021 title: "The London Grooming Company Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 50ml (1.7 Fl Oz)" brand: "the london grooming company" price: "€ 36.81" currency: EUR in_stock: true reviews_count: 10 category: "The London Grooming Company" url: https://www.desertcart.hr/products/150628021-the-london-grooming-company-define-for-men-strong-all-day store_origin: HR region: Croatia --- # Low sheen natural finish Strong all-day hold Easy washout, water-soluble The London Grooming Company Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 50ml (1.7 Fl Oz) **Brand:** the london grooming company **Price:** € 36.81 **Availability:** ✅ In Stock ## Summary > 💼 Elevate your grooming game with London’s sleekest hold — because your style deserves the spotlight. ## Quick Answers - **What is this?** The London Grooming Company Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 50ml (1.7 Fl Oz) by the london grooming company - **How much does it cost?** € 36.81 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/150628021-the-london-grooming-company-define-for-men-strong-all-day) ## Best For - the london grooming company enthusiasts ## Why This Product - Trusted the london grooming company brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Unshakable Style 💪:** Experience a powerful hold that keeps your look flawless from dawn till dusk, no touch-ups needed. - • **Clean & Conscious ♻️:** Formulated with cruelty-free, alcohol-free, and paraben-free ingredients for guilt-free grooming. - • **Hydrating Oud Wood Scent 🌿:** Infused with luxurious lanolin and oud wood for hydration and a signature scent that commands attention. - • **Subtle Shine, Maximum Impact ✨:** Achieve a sophisticated low-sheen finish that says ‘effortlessly polished’ without the greasy glare. - • **Travel-Ready & TSA-Friendly 🧳:** Compact 50ml size fits perfectly in your gym bag or carry-on, so you never compromise on style. ## Overview The London Grooming Company Define For Men is a premium 50ml hair paste designed for medium-length hair, offering a strong all-day hold with a natural low-sheen finish. Crafted in the UK with cruelty-free, alcohol-free, and paraben-free ingredients including lanolin and oud wood, it hydrates hair while taming flyaways. Its water-soluble formula ensures easy washout, making it an ideal TSA-friendly styling essential for the modern professional. ## Description Welcome to The London Grooming Company Elegance is found in enduring quality and performance, and the traditions of our past are the foundation every London Grooming product is built from. Building on these traditions, we've collaborated with the UK's finest barbers to craft a modern collection tailored for the 21st-century gentleman. With updated accents and enhanced efficiency, our products consistently delight. Welcome to The London Grooming Company Elegance is found in enduring quality and performance, and the traditions of our past are the foundation every London Grooming product is built from. Building on these traditions, we've collaborated with the UK's finest barbers to craft a modern collection tailored for the 21st-century gentleman. With updated accents and enhanced efficiency, our products consistently delight. Shop Our Hair Styling Range Visit the store Shop Our Hair Styling Range Visit the store What do we sell? The London Grooming Company is here to inspire style, confidence, and self-expression with our men's luxury grooming products. Our catalogue includes hair styling products, beard care, and skincare. What makes our products unique? Each product is made from luxury ingredients sourced from around the world for their quality and performance. They are then combined to offer the ultimate experience in skin and hair care. How are our products made? All of our products have been designed, crafted, and manufactured in the UK. Our entire catalogue is paraben, sulphate, and cruelty-free. What do we sell? The London Grooming Company is here to inspire style, confidence, and self-expression with our men's luxury grooming products. Our catalogue includes hair styling products, beard care, and skincare. What makes our products unique? Each product is made from luxury ingredients sourced from around the world for their quality and performance. They are then combined to offer the ultimate experience in skin and hair care. How are our products made? All of our products have been designed, crafted, and manufactured in the UK. Our entire catalogue is paraben, sulphate, and cruelty-free. Shop Our Beard & Shave Range Visit the store Shop Our Beard & Shave Range Review: Replacement for hairbond and better - As a replacement for hairbond that was becoming more expensive and harder to find I had a punt at this and have to say it's amazing if not better than the hairbond. The smell is unreal, comes off the hands nice and easy, stays in all day. This will now be my number 1 choice in hair product Review: Not strong hold as advertised. - Shiny look and weak hold ## Features - Salon Quality: Cera alba increases hold and encourages new hair growth while taming flyaways, perfect for a sleek, slicked-back final look. - Texturizing: Our product offers a very strong hold and a low sheen finish for a natural shine; It's a perfect TSA-friendly travel product or gym bag essential to keep your hairstyle secure during busy days. - Natural: This hair paste is cruelty-free, alcohol-free, paraben-free, and made with minimal, high-quality ingredients including lanolin and oud wood for hydration and a pleasant smell. - How to Use: Using a pea size amount, rub into palms and fingers to gently warm the product before distributing evenly through the hair and creating your desired style. - Versatile: Suitable for all hair types at medium length, this pliable shaping cream is formulated with water-soluble ingredients making it easy to wash out after use. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07T9PFXTG | | Benefits | Hydrating | | Best Sellers Rank | 13,378 in Beauty ( See Top 100 in Beauty ) 542 in Hair Gels | | Brand Name | The London Grooming Company | | Country Of Origin | United Kingdom | | Customer Reviews | 4.1 out of 5 stars 43 Reviews | | Hair Type | All | | Hair type | All | | Item Form | Cream | | Item Volume | 50 Millilitres | | Item form | Cream | | Liquid Volume | 50 Millilitres | | Liquid volume | 50 Millilitres | | Manufacturer | The London Grooming Company | | Material Type Free | Alcohol Free, Paraben Free, Sulphate Free | | Number of Items | 1 | | Product benefits | Hydrating | | Scent | Oud Wood | | Scent Name | Oud Wood | | UPC | 720171984977 | | Unit Count | 50.0 millilitre | ## Product Details - **Product benefits:** Hydrating - **Hair type:** All - **Material Type Free:** Sulphate Free, Alcohol Free, Paraben Free - **Scent:** Oud Wood - **Liquid volume:** 50 Millilitres - **Item form:** Cream - **Brand:** The London Grooming Company - **Number of items:** 1 - **Unit count:** 50.0 millilitre - **Item volume:** 50 Millilitres ## Images ![The London Grooming Company Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 50ml (1.7 Fl Oz) - Image 1](https://m.media-amazon.com/images/I/61KvK1Hub5L.jpg) ![The London Grooming Company Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 50ml (1.7 Fl Oz) - Image 2](https://m.media-amazon.com/images/I/71BbDg5dRUL.jpg) ![The London Grooming Company Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 50ml (1.7 Fl Oz) - Image 3](https://m.media-amazon.com/images/I/71zTqBcl1DL.jpg) ![The London Grooming Company Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 50ml (1.7 Fl Oz) - Image 4](https://m.media-amazon.com/images/I/71Lb9beGpwL.jpg) ![The London Grooming Company Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 50ml (1.7 Fl Oz) - Image 5](https://m.media-amazon.com/images/I/81ezEJC2vpL.jpg) ## Available Options This product comes in different **Style** options. ## Questions & Answers **Q: Can you provide an ingredient list?** A: AQUA, PETROLATUM, VP/VA COPOLYMER, CETEARETH-20, CERA ALBA (BEESWAX), COPERNICIA CERIFERA (CARNAUBA) WAX, LANOLIN, OZOKERITE, POLYQUATERNIUM 11, OLETH-5, BENZYL ALCOHOL, DEHYDROACETIC ACID, PARFUM, LINALOOL, D-LIMONENE, LILIAL, CITRAL. **Q: Is this cruelty free?** A: Yes, this is cruelty free, paraben free, and water soluble. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Replacement for hairbond and better *by M***N on 7 November 2019* As a replacement for hairbond that was becoming more expensive and harder to find I had a punt at this and have to say it's amazing if not better than the hairbond. The smell is unreal, comes off the hands nice and easy, stays in all day. This will now be my number 1 choice in hair product ### ⭐⭐⭐ Not strong hold as advertised. *by M***S on 24 May 2025* Shiny look and weak hold ### ⭐⭐⭐⭐⭐ Holds great, smells fantastic *by A***R on 2 October 2020* My go-to compound for control of a pixie cut. Easy to apply, workable hold (not crunchy, no weird residue), washes out easily with water, and smells absolutely fantastic. ## Frequently Bought Together - The London Grooming Company Define For Men | Strong All-Day Hold | Low Sheen Finish | Easy to Wash Out | 1.7 Fl Oz (50ml) - The London Grooming Company - Matte Hair Powder for Men | Mens Hair Powder | Texture Powder for Styling | Medium All-Day Hold 0.7 Ounces (20 grams) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/150628021-the-london-grooming-company-define-for-men-strong-all-day](https://www.desertcart.hr/products/150628021-the-london-grooming-company-define-for-men-strong-all-day) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-07-14*