---
product_id: 16097520
title: "Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food - MPF001"
brand: "sureflap"
price: "€ 388.71"
currency: EUR
in_stock: true
reviews_count: 8
category: "Sure Flap"
url: https://www.desertcart.hr/products/16097520-sure-petcare-sureflap-surefeed-microchip-pet-feeder-selective-automatic-pet
store_origin: HR
region: Croatia
---

# Microchip-secured access Sealed bowl keeps food fresh Portion control for weight management Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food - MPF001

**Brand:** sureflap
**Price:** € 388.71
**Availability:** ✅ In Stock

## Summary

> 🐾 Feed smart, live stress-free — the future of pet mealtime is here!

## Quick Answers

- **What is this?** Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food - MPF001 by sureflap
- **How much does it cost?** € 388.71 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/16097520-sure-petcare-sureflap-surefeed-microchip-pet-feeder-selective-automatic-pet)

## Best For

- sureflap enthusiasts

## Why This Product

- Trusted sureflap brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Freshness-Sealed Design:** Neoprene-sealed lid locks in moisture and flavor for longer-lasting meals.
- • **Precision Portion Control:** Manage your pet’s diet effortlessly to maintain optimal health.
- • **Easy Setup & Training Mode:** Quick programming and gentle training mode make adoption seamless for shy pets.
- • **Exclusive Microchip Access:** Only your pet eats their food—no more food thieves!
- • **Stress-Free Multi-Pet Feeding:** Eliminate mealtime chaos in busy multi-pet households with smart tech.

## Overview

The SureFeed Microchip Pet Feeder is a veterinarian-recommended, automatic feeder designed for multi-pet homes. It uses your pet’s unique microchip or RFID collar tag to grant exclusive access, preventing food stealing and supporting portion control to maintain healthy weight. Its sealed bowl preserves food freshness for both wet and dry meals. With easy one-button programming, a training mode for timid pets, and a three-year warranty, it transforms chaotic feeding times into calm, controlled moments.

## Description

The SureFeed Microchip Pet Feeder only opens for a registered pet’s veterinary implanted microchip or RFID collar tag to prevent pets stealing each others’ food. One collar tag is supplied with the product. This feeder is ideal for multi-pet households to prevent greedy pets becoming overweight and to ensure prescription or life-stage food is consumed by the right pet. The lid of the feeder closes onto a sealed bowl, which keeps food fresher. One single grey bowl, one split grey bowl and one grey mat is included - additional bowls and mats in grey, green, pink and blue can be purchased separately. Stainless steel bowls are also available. The training mode closes the lid in stages to help timid pets get used to the movement. The product includes a three-year warranty. Set Contains: 1 x SureFeed Microchip Pet Feeder 1 x grey single bowl 1 x grey split bowl 1 x grey mat 1 x RFID collar tag 1 x user manual

Review: I love these. Genius idea for multi-cat owners. Solved all of my feeding problems. - My full review after a month! : So I have two cats that need two different diets. One cat that is a food stealer and one very timid girl. Timid cat was eating food stealer's prescription food but it made her turn into a chonk. So we needed a solution that would give timid cat her own private bowl that food stealer couldn't get to, and her own food for weight management. I couldn't just give timid cat her own kind of food because food stealer would steal it all and food stealer wouldn't eat her prescription food, which she needs. So I asked the vet how to help a cat lose weight, he suggested scheduled feeding. I researched online how other people have handled scheduled feeding, and soooooo many people suggested SureFeed feeders as the holy grail of solutions. I was a bit intimidated by the price initially (worth every penny). But I saw it as how I see humans, if I can avoid a problem from getting worse, it'll save me money in the long run. I had spent over $1,000 on food stealer's GI diagnosis already and timid cat was probably on her way to pre-diabetic if I didn't do something. So after a few trial and error with feeding them in separate rooms, the absolute hassle and refusal from the cats to make that work.. I said okay, these feeders are beyond worth paying for to try out. And I am so glad that I did. For me, so far, they are the holy grail. Every problem I was having with food stealer and timid, have been fully resolved with the feeders. They each eat their own meal plan, in their own bowl, and they can't mix. Timid has lost weight already with her weight management food, and stealer is happily eating her GI food. Timid, who is also a grazer, can graze on her own time (Later I will include how timid got used to the feeder itself, because she is..well..timid; I used the collar tag for training!) without stealer eating the wrong food. And timid has gotten much more comfortable knowing that stealer can't bother her feeder. Setup: Setup was easy. Unbox, place where you want it, the large button opens the feeder, add food, click the +pet button to have the feeder detect your pet's microchip. It detects it really easily within a few seconds. You can reprogram that anytime, I did for timid's collar tag. You just hold down the +pet button for 10 seconds, then add the new one. I accidentally put the feeder in training mode not knowing what that button (or training mode) was and had to turn the feeder off and back on and read the directions. If you hit the training mode button and think you broke something....you didn't! Lol. It's probably training mode and you need to read the directions. My cats didn't need the back protector, stealer is thankfully happy using her own feeder. But you could easily use a box (like other people) or put it up against a wall/corner with something to block a side. Adapting to the feeder/how they handled it: I put food in each feeder, and sat them near their old bowls. I used timid cat's original food to start, so she had some familiarity at first. BEFORE letting timid cat in the room, I had stealer in the room alone to show her the feeder and how it opens. She is a glutton so as long as she knows food is in there and she just has to walk up to it for it to give her that food she is good to go. Next was introducing timid. I took stealer out of the room. I opened the feeder for timid and let her sniff. She knew the food was there but didn't want to walk up to it, so I took the food out and sat it in front of the feeder. She ate from it like that for a few days but we needed her to eat from the feeder. Now we have a third cat with food downstairs, and I didn't want timid to get desperate and go eat from that bowl. She needed to learn her own. So we kept timid in HER room for a week to ensure she would get used to her own bowl (letting her out only when supervised). During that week I gradually put the bowl in the feeder more, but left the flap open. Then mid way through the week I closed it. Per the vet, if she is hungry enough, she will use it. And she did. After a day and a half of only drinking water, her instincts kicked in and she opened it herself for the first time (she knew how it worked the whole time, she just didn't like the "opening sound") and over the rest of the week she opened it herself more, and more, and more times. It's been a month now, and she uses it completely normally. Another tip that worked SO well for getting a timid cat used to the feeder was using the included microchip collar tag. At first timid cat didn't like getting too close, but her microchip in her back made it to where she needed to get pretty under there for the flap to open. So I thought "the tag is closer to her face and would open it sooner". So during training I used the collar tag so it wouldn't open right in her face startling her, it opened sooner before she was really close to it and opened gradually as she walked up to it. Shipping: -Ordered 2 of the first gen (the one without the app) because I didn't want the app. Just wanted to keep things simple so I got the regular feeders. They arrived together, on time, and were the correct items. -Included with the feeder: a microchip tag, 2 bowls, a mat, offer for 3 year warranty, and instructions. -Size of feeder: per the box diagram 200mm height x 320mm length. Bowl is 400ml.
Review: Cat Figured It Out In Two Tries - TLDR: even my cat (who has maybe one braincell) figured out how to use it in 2 tries. Our male cat was put on an emergency prescription diet. While our female cat can have his food, he cannot have hers. We got this to keep her food away from him. This works amazing. It was super easy to register her microchip with the machine (took seconds) and the changeable speeds are a plus. We use the one second delay since our male cat is quick. Stability wise it works great. I did have to put a box around it since the sides are exposed when she's eating but it's no big deal. I think she likes the privacy of the box. Color is as featured. Food capacity is what you'd expect for a normal sized cat bowl. I liked it came with 2 bowl options. It's light weight too and easy to open and clean. Big button on back, press it and it opens up for you. Of course the price is a bit high, but we were in sort of an emergency situation and this has been a lifesaver due to the ease of use. (I might buy a second one if she keeps stealing his food). Overall would recommend to anyone.

## Features

- Key Benefits: Prevents food stealing and stress at mealtimes in multi-pet homes, keeps your pets healthier by controlling portions and helping to keep weight under control, saves money by not overfeeding expensive prescription foods and helping to avoid vet bills related to pet health conditions.
- Great for Pets on Prescription Diets: Holds 13.5 fl. oz, wet or dry pet food. The lid closes to form a seal with the neoprene lip, helping to retain moisture and to keep food fresher longer.
- Microchip Compatibility: Works with 9 (Avid Secure), 10 (FDXA) and 15 (FDXB) digit microchip numbers; if unsure of your pet’s microchip number, you can check with your veterinarian, pet shelter or animal rescue. Automatic Cat Feeder opens when the assigned pet microchip ID approaches, and closes when it moves away. Simple one button programming.
- Three Year Warranty. Veterinarian Recommended.
- Do you have a houseful of pets? Does one cat steal the other’s cat food? Does your dog steal the cat’s food? Stressful Feeding times? The Microchip Pet Feeder makes feeding times so much easier! It uses the pet’s Microchip ID or by wearing a lightweight RFID collar tag to communicate with the feeder to open for that specific pet. All feeders come standard with one tag (unit stores 32 ID’s); additional collar tags can be purchased separately if necessary. Ideally one feeder per pet.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00O0UIPTY |
| ASIN  | B00O0UIPTY |
| Age Range Description | All Life Stages |
| Batteries | 4 C batteries required. |
| Batteries  | 4 C batteries required. |
| Best Sellers Rank | #4,921 in Pet Supplies ( See Top 100 in Pet Supplies ) #12 in Dog Automatic Feeders |
| Brand Name | SureFlap |
| Breed Recommendation | Small, Medium Breeds |
| Care Instructions | Hand Wash Only |
| Color | White |
| Customer Reviews | 4.1 4.1 out of 5 stars (13,451) |
| Date First Available | December 14, 2014 |
| Date First Available  | December 14, 2014 |
| Department | Pets |
| Department  | Pets |
| Directions | Use as directed on package. |
| Included Components | Placemat |
| Is Discontinued By Manufacturer  | No |
| Item Dimensions LxWxH | 12.86 x 7.75 x 10.24 inches |
| Item Package Dimensions L x W x H | 13.98 x 10.43 x 10.24 inches |
| Item Weight | 1.49 Kilograms |
| Item model number | 194705 |
| Item model number  | 194705 |
| Manufacturer | Sure petcare |
| Manufacturer  | Sure petcare |
| Manufacturer recommended age  | 1 month and up |
| Material | Plastic |
| Model Name | SureFeed Microchip Pet Feeder |
| Number of Items | 1 |
| Product Dimensions  | 12.86 x 7.75 x 10.24 inches; 3.28 Pounds |
| Size | Medium |
| Specific Uses for Product | Stomach |
| Style | Standard Version |
| Target Audience Keyword | dogs, house-cats |
| Warranty Description | Three-year manufacturer's warranty |

## Product Details

- **Brand:** SureFlap
- **Material:** Plastic
- **Recommended Uses For Product:** Multiple Pets
- **Special Feature:** Lightweight
- **Target Species:** Cat

## Images

![Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food - MPF001 - Image 1](https://m.media-amazon.com/images/I/61j3BDpQH4L.jpg)

## Questions & Answers

**Q: Emily richards review states that sureflap won't honor the 3 year warranty if the product is purchased through amazon. is this true?**
A: I have 3 cats and have owned 5 of these feeders. They’re great, however 3 of them have broken almost exactly 3 years after buying them. The company has replaced one for me. At nearly $200 a pop now, they’re getting just too costly for me to replace and I’m going to look into alternative feeders for my current broken one, and hope that my other 2 last awhile.

**Q: What is the food volume capacity?**
A: I can fit 2 5.5oz cans of wet food into the bowls.

**Q: I have a 24 lb cat and a 6 lb dog. Is anyone using this device for their dogs, and if so, how effective is it? Are they scared by the sensor at all?**
A: I bought it for my 5lb chihuahua. She’s not scared of it but it took a few days in the training mode (explained in directions that come with it) for her to understand it. Her ears touched the rim as she ate and Just seemed a bit big for it. She’s a bold dog so I can see a nervous dog being even more uncomfortable/scared. I wound up using it for my cat because my dog didn’t use it much.

**Q: Will it work with rechargeable batteries?**
A: Yes.  I use eneloop AA batteries with C size sleeves and it works great.

## Customer Reviews

### ⭐⭐⭐⭐⭐ I love these. Genius idea for multi-cat owners. Solved all of my feeding problems.
*by A***R on July 30, 2024*

My full review after a month! : So I have two cats that need two different diets. One cat that is a food stealer and one very timid girl. Timid cat was eating food stealer's prescription food but it made her turn into a chonk. So we needed a solution that would give timid cat her own private bowl that food stealer couldn't get to, and her own food for weight management. I couldn't just give timid cat her own kind of food because food stealer would steal it all and food stealer wouldn't eat her prescription food, which she needs. So I asked the vet how to help a cat lose weight, he suggested scheduled feeding. I researched online how other people have handled scheduled feeding, and soooooo many people suggested SureFeed feeders as the holy grail of solutions. I was a bit intimidated by the price initially (worth every penny). But I saw it as how I see humans, if I can avoid a problem from getting worse, it'll save me money in the long run. I had spent over $1,000 on food stealer's GI diagnosis already and timid cat was probably on her way to pre-diabetic if I didn't do something. So after a few trial and error with feeding them in separate rooms, the absolute hassle and refusal from the cats to make that work.. I said okay, these feeders are beyond worth paying for to try out. And I am so glad that I did. For me, so far, they are the holy grail. Every problem I was having with food stealer and timid, have been fully resolved with the feeders. They each eat their own meal plan, in their own bowl, and they can't mix. Timid has lost weight already with her weight management food, and stealer is happily eating her GI food. Timid, who is also a grazer, can graze on her own time (Later I will include how timid got used to the feeder itself, because she is..well..timid; I used the collar tag for training!) without stealer eating the wrong food. And timid has gotten much more comfortable knowing that stealer can't bother her feeder. Setup: Setup was easy. Unbox, place where you want it, the large button opens the feeder, add food, click the +pet button to have the feeder detect your pet's microchip. It detects it really easily within a few seconds. You can reprogram that anytime, I did for timid's collar tag. You just hold down the +pet button for 10 seconds, then add the new one. I accidentally put the feeder in training mode not knowing what that button (or training mode) was and had to turn the feeder off and back on and read the directions. If you hit the training mode button and think you broke something....you didn't! Lol. It's probably training mode and you need to read the directions. My cats didn't need the back protector, stealer is thankfully happy using her own feeder. But you could easily use a box (like other people) or put it up against a wall/corner with something to block a side. Adapting to the feeder/how they handled it: I put food in each feeder, and sat them near their old bowls. I used timid cat's original food to start, so she had some familiarity at first. BEFORE letting timid cat in the room, I had stealer in the room alone to show her the feeder and how it opens. She is a glutton so as long as she knows food is in there and she just has to walk up to it for it to give her that food she is good to go. Next was introducing timid. I took stealer out of the room. I opened the feeder for timid and let her sniff. She knew the food was there but didn't want to walk up to it, so I took the food out and sat it in front of the feeder. She ate from it like that for a few days but we needed her to eat from the feeder. Now we have a third cat with food downstairs, and I didn't want timid to get desperate and go eat from that bowl. She needed to learn her own. So we kept timid in HER room for a week to ensure she would get used to her own bowl (letting her out only when supervised). During that week I gradually put the bowl in the feeder more, but left the flap open. Then mid way through the week I closed it. Per the vet, if she is hungry enough, she will use it. And she did. After a day and a half of only drinking water, her instincts kicked in and she opened it herself for the first time (she knew how it worked the whole time, she just didn't like the "opening sound") and over the rest of the week she opened it herself more, and more, and more times. It's been a month now, and she uses it completely normally. Another tip that worked SO well for getting a timid cat used to the feeder was using the included microchip collar tag. At first timid cat didn't like getting too close, but her microchip in her back made it to where she needed to get pretty under there for the flap to open. So I thought "the tag is closer to her face and would open it sooner". So during training I used the collar tag so it wouldn't open right in her face startling her, it opened sooner before she was really close to it and opened gradually as she walked up to it. Shipping: -Ordered 2 of the first gen (the one without the app) because I didn't want the app. Just wanted to keep things simple so I got the regular feeders. They arrived together, on time, and were the correct items. -Included with the feeder: a microchip tag, 2 bowls, a mat, offer for 3 year warranty, and instructions. -Size of feeder: per the box diagram 200mm height x 320mm length. Bowl is 400ml.

### ⭐⭐⭐⭐⭐ Cat Figured It Out In Two Tries
*by A***S on December 19, 2025*

TLDR: even my cat (who has maybe one braincell) figured out how to use it in 2 tries. Our male cat was put on an emergency prescription diet. While our female cat can have his food, he cannot have hers. We got this to keep her food away from him. This works amazing. It was super easy to register her microchip with the machine (took seconds) and the changeable speeds are a plus. We use the one second delay since our male cat is quick. Stability wise it works great. I did have to put a box around it since the sides are exposed when she's eating but it's no big deal. I think she likes the privacy of the box. Color is as featured. Food capacity is what you'd expect for a normal sized cat bowl. I liked it came with 2 bowl options. It's light weight too and easy to open and clean. Big button on back, press it and it opens up for you. Of course the price is a bit high, but we were in sort of an emergency situation and this has been a lifesaver due to the ease of use. (I might buy a second one if she keeps stealing his food). Overall would recommend to anyone.

### ⭐⭐⭐⭐⭐ Nice product
*by J***R on December 6, 2025*

I love this food dish. I unfortunately have to return for a couple reasons. First the pros: setup and programming is a snap. With in 1 minute this thing was programmed to my maine coons microchip. Functioned as designed. Fairly quiet, and easy to adjust timing of the door. This worked better than I expected! Cons: at least in my house… my Maine coon has a specific raw diet for him and I wanted to be able to feed him in the same common areas as my other cats(3). He loves his ragdoll and orange tabby brothers and sister, so he would open it and allow them to eat out of his dish. He is not food aggressive so I guess he wanted to help his family get to the food. The other reason for return, is that he is a large cat, and it is already too small for him at 8 months old. It would be perfect for any of my other cats, if I needed to separate their food. I wish I could keep it, and that’s why I gave it 5 stars. It’s a good product

## Frequently Bought Together

- Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food - MPF001
- Rear Cover for Automatic Microchip Cat Pet Feeder - Prevents Persistent Pet from Getting Food from The Back of The Feeder
- Sure Petcare SureFeed Stainless Steel Bowl

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-01-31*