--- product_id: 1704814 title: "Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press)" price: "€ 54.27" currency: EUR in_stock: true reviews_count: 11 url: https://www.desertcart.hr/products/1704814-marketing-the-moon-the-selling-of-the-apollo-lunar-program store_origin: HR region: Croatia --- # Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press) **Price:** € 54.27 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press) - **How much does it cost?** € 54.27 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/1704814-marketing-the-moon-the-selling-of-the-apollo-lunar-program) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press) [Scott, David Meerman, Jurek, Richard, Cernan, Eugene A] on desertcart.com. *FREE* shipping on qualifying offers. Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press) Review: Informative, somewhat sobering view of the Sapce Race - Even as an older child (I was seven when Shepard lifted off) I was aware that most people did not share my enthusiasm for space exploration in general and manned space flight in specific. After reading "Marketing the Moon" I now know why. For most Americans Apollo was pretty much the home-team fans leaving the stands at the end of the third quarter because they knew their team would win. Well, I already knew that, but Scott and Jurek demonstrate the depth of disinterest to a level new to me. I guess I know how Linus felt trying to convince his friends of the great Pumpkin - or something like that. In their book the authors display how NASA PR, industry and consumer companies, and the three major TV networks kept America's space efforts front and center for all of the 1960s as the events were happening (this angle was in diametric opposition to the mostly closed Soviet program). As well, for all of the 1950s private media, most notably Collier's magazine and the Walt Disney Company, pushed the idea of manned space flight to a receptive population. As events turned out that reception and anticipation was for the most part shallow and fleeting. Once the goal was accomplished, for those on Capital Hill, in the boardrooms of NBC, CBS and ABC, and on Main Street the game was over. The black-and-white TV images from the early Apollo missions were barely passable. The later missions broadcast excellent color signals in real time, but no one in the general population saw those live broadcasts - the networks wouldn't carry them. NASA PR wasn't able to keep its brand from crashing. This is an excellent book in content, lavishly illustrated and well laid out. It's a must read for any space cadet. It is easily paired with Megan Prelinger's "Another Science Fiction - Advertising the Space Race 1957-1962," also excellent. Review: Terrific - This terrific book is both entertaining and informative. Beginning with the formation of NASA the authors explain how the agency found its voice, how the decision was made to be honest and transparent and how the writers thought of themselves as reporters instead of public relations people ("We put out news releases, not press releases.") The role of television, arguably the most important aspect of marketing the flights, is handled well by explaining both the political and technical challenges of the time. And the topic of astronauts as celebrities is explored at depth with surprising conclusions. The book contains wonderful photos of commercial ads, technical manuals and marketing pieces from NASA and their contractors during this time. These items, many from the authors' personal collections, are a highlight of the book. There are also many interesting personal anecdotes in the book, from the reasons Paul Haney quit his job to an incident involving Neil Armstrong's parents which reveals much about Neil himself. We all know how the story ends - the public and media lost interest rapidly after the first landing, missions were cancelled and we haven't returned to the moon since Apollo. This was actually a failure of marketing by NASA to keep the public engaged, and this aspect of the program is covered as well. I couldn't put the book down. Highly recommended. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,220,132 in Books ( See Top 100 in Books ) #1,184 in Astrophysics & Space Science (Books) #2,649 in Communication & Media Studies #3,401 in History & Philosophy of Science (Books) | | Customer Reviews | 4.7 4.7 out of 5 stars (65) | | Dimensions | 9.81 x 0.73 x 11.38 inches | | Edition | Illustrated | | ISBN-10 | 0262026961 | | ISBN-13 | 978-0262026963 | | Item Weight | 2.36 pounds | | Language | English | | Print length | 144 pages | | Publication date | February 28, 2014 | | Publisher | The MIT Press | ## Images ![Marketing the Moon: The Selling of the Apollo Lunar Program (Mit Press) - Image 1](https://m.media-amazon.com/images/I/613tfPmv15L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Informative, somewhat sobering view of the Sapce Race *by F***S on September 1, 2016* Even as an older child (I was seven when Shepard lifted off) I was aware that most people did not share my enthusiasm for space exploration in general and manned space flight in specific. After reading "Marketing the Moon" I now know why. For most Americans Apollo was pretty much the home-team fans leaving the stands at the end of the third quarter because they knew their team would win. Well, I already knew that, but Scott and Jurek demonstrate the depth of disinterest to a level new to me. I guess I know how Linus felt trying to convince his friends of the great Pumpkin - or something like that. In their book the authors display how NASA PR, industry and consumer companies, and the three major TV networks kept America's space efforts front and center for all of the 1960s as the events were happening (this angle was in diametric opposition to the mostly closed Soviet program). As well, for all of the 1950s private media, most notably Collier's magazine and the Walt Disney Company, pushed the idea of manned space flight to a receptive population. As events turned out that reception and anticipation was for the most part shallow and fleeting. Once the goal was accomplished, for those on Capital Hill, in the boardrooms of NBC, CBS and ABC, and on Main Street the game was over. The black-and-white TV images from the early Apollo missions were barely passable. The later missions broadcast excellent color signals in real time, but no one in the general population saw those live broadcasts - the networks wouldn't carry them. NASA PR wasn't able to keep its brand from crashing. This is an excellent book in content, lavishly illustrated and well laid out. It's a must read for any space cadet. It is easily paired with Megan Prelinger's "Another Science Fiction - Advertising the Space Race 1957-1962," also excellent. ### ⭐⭐⭐⭐⭐ Terrific *by G***M on March 9, 2014* This terrific book is both entertaining and informative. Beginning with the formation of NASA the authors explain how the agency found its voice, how the decision was made to be honest and transparent and how the writers thought of themselves as reporters instead of public relations people ("We put out news releases, not press releases.") The role of television, arguably the most important aspect of marketing the flights, is handled well by explaining both the political and technical challenges of the time. And the topic of astronauts as celebrities is explored at depth with surprising conclusions. The book contains wonderful photos of commercial ads, technical manuals and marketing pieces from NASA and their contractors during this time. These items, many from the authors' personal collections, are a highlight of the book. There are also many interesting personal anecdotes in the book, from the reasons Paul Haney quit his job to an incident involving Neil Armstrong's parents which reveals much about Neil himself. We all know how the story ends - the public and media lost interest rapidly after the first landing, missions were cancelled and we haven't returned to the moon since Apollo. This was actually a failure of marketing by NASA to keep the public engaged, and this aspect of the program is covered as well. I couldn't put the book down. Highly recommended. ### ⭐⭐⭐⭐ MARKETING THE MOON *by A***N on June 17, 2014* Marketing The Moon .. nice and lovely book or I would call it a personal moon museum .. it is indeed a museum on your hand about everything related to the Apollo moon mission. ## Frequently Bought Together - Marketing the Moon: The Selling of the Apollo Lunar Program - WILEY Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/1704814-marketing-the-moon-the-selling-of-the-apollo-lunar-program](https://www.desertcart.hr/products/1704814-marketing-the-moon-the-selling-of-the-apollo-lunar-program) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-06-24*