--- product_id: 17444901 title: "London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz" brand: "rimmel" price: "€ 8.75" currency: EUR in_stock: true reviews_count: 13 category: "Rimmel" url: https://www.desertcart.hr/products/17444901-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing store_origin: HR region: Croatia --- # Up to 10h wear High-precision lines Waterproof formula London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz **Brand:** rimmel **Price:** € 8.75 **Availability:** ✅ In Stock ## Summary > 👁️‍🗨️ Define your eyes, own the room — London style, all day long! ## Quick Answers - **What is this?** London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz by rimmel - **How much does it cost?** € 8.75 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/17444901-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing) ## Best For - rimmel enthusiasts ## Why This Product - Trusted rimmel brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **All-Day Power:** Up to 10 hours of long-lasting wear to keep you looking sharp - • **Effortless Glam:** Glides on smoothly for quick, professional application - • **Pinpoint Precision:** Draw sharp, bold lines or subtle blends with built-in smudger - • **Rich Brown Intensity:** Highly pigmented shade for standout eye definition - • **Smudge-Proof Confidence:** Waterproof formula keeps your look flawless all day ## Overview Rimmel London's Exaggerate Waterproof Eye Definer in Rich Brown delivers intense pigmentation and precision with a built-in smudger and sharpener. Its waterproof formula ensures up to 10 hours of long-lasting wear, making it a must-have for professionals seeking bold, smudge-proof eye definition that transitions seamlessly from work to nightlife. ## Description Want the London look? Rimmel London brings you glide-on full-color definition with the Exaggerate Waterproof Eye Definer so you can live it up in style. This revolutionary eyeliner delivers an intense finish that's perfect for creating smoldering and sexy eyeliner looks whether you're out for business or pleasure. Draw bold lines to highlight your eyes in just a single stroke. The formula of this eye pencil is waterproof and highly pigmented for a look that lasts. The Exaggerate Eye Definer eyeliner is the perfect mainstay of any eyewear collection and a great gift for women who want to achieve the London look. Review: My go to pencil for making my eyes pop - I’ve been using the Rimmel London Exaggerate Waterproof Eye Definer and I like how smooth it goes on and how easy it is to apply. The color looks nice and it definitely gives a bold look that makes my eyes stand out. Even though it’s labeled waterproof, it doesn’t really stay on all day for me and does fade after several hours. Overall, it’s a good eyeliner for quick, everyday wear, but I just wish the staying power was a bit better. Review: Great product - Excellent, smooth, rich color, glides on easily. Love it, and stays all day long. It will smudge slightly if it’s touched a lot . ## Features - Built-in smudger and sharpener. - Intensely pigmented shades. - High-precision lines and subtle blending. - Highly pigmented, waterproof eyeliner formula. - Up to 10 hours of long-lasting wear. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00LWK7ISY | | Additional Features | Waterproof | | Age Range Description | Adult | | Best Sellers Rank | #2,362 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #23 in Eye Liners | | Brand | Rimmel | | Brand Name | Rimmel | | Color | Rich Brown | | Container Type | Tube | | Country as Labeled | Germany | | Coverage | Full | | Customer Reviews | 4.5 out of 5 stars 17,846 Reviews | | Eyelid Color Type | Eye Liner | | Finish Type | Glossy,Metallic,Shimmery,Matte,Satin | | Global Trade Identification Number | 03607347886945 | | Item Dimensions | 0.33 x 0.33 x 5.39 inches | | Item Form | Pencil | | Item Weight | 0.01 Pounds | | Manufacturer | Coty Beauty | | Manufacturer Part Number | 3607347886945 | | Material Features | Waterproof | | Material Type Free | Long Wearing | | Model Number | RLWED212 | | Number of Items | 1 | | Package Type Name | Tube | | Product Benefits | Long Lasting | | Skin Tone | All | | Skin Type | All | | Unit Count | 1 Count | ## Product Details - **Brand:** Rimmel - **Color:** Rich Brown - **Item Form:** Pencil - **Number of Items:** 1 - **Product Benefits:** Long Lasting ## Images ![London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz - Image 1](https://m.media-amazon.com/images/I/61MD4E1peRL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What's the difference between Blackest Black and Noir color?** A: I’ve worn both Noir and blackest black for 6 years. I prefer blackest black over noir because it’s darker then noir. It’s as black as liquid black eyeliner. It stays on for 16 hours or longer. **Q: Cruelty free?** A: Hi there! Rimmel does not perform, nor do we ever commission any third parties on our behalf to perform testing of our products or ingredients on animals. We love & respect our furry friends. We hope this helps! **Q: Why are these not in tamper prof packaging? Not acceptable** A: Mine was not in a blister package, it came in a plastic bag. Concerned about safety. **Q: Does richest brown and blackest black come as a set??** A: Hi there! Thank you for your question. Yes, these two shades will come together as a set. If you have any other questions, please reach out to our team. You can give us a call at 1-800-953-5080, and we'll be happy to help. ## Customer Reviews ### ⭐⭐⭐⭐⭐ My go to pencil for making my eyes pop *by T***H on May 24, 2026* I’ve been using the Rimmel London Exaggerate Waterproof Eye Definer and I like how smooth it goes on and how easy it is to apply. The color looks nice and it definitely gives a bold look that makes my eyes stand out. Even though it’s labeled waterproof, it doesn’t really stay on all day for me and does fade after several hours. Overall, it’s a good eyeliner for quick, everyday wear, but I just wish the staying power was a bit better. ### ⭐⭐⭐⭐⭐ Great product *by N***C on May 29, 2026* Excellent, smooth, rich color, glides on easily. Love it, and stays all day long. It will smudge slightly if it’s touched a lot . ### ⭐⭐⭐⭐⭐ Can’t go wrong with this brand. I am a loyal fan. *by A***M on June 7, 2026* I’ve tried just about every eyeliner there is and this is still by far, my favorite brand, exaggerate by Rimmel. It stays on until you take it off and it glides on perfectly.. great price as well. ## Frequently Bought Together - Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 212, Rich Brown, 0.01oz - Rimmel London Scandaleyes Waterproof Gel Pencil Eyeliner, Long-Wearing, Ultra-Smooth, Smudge-Proof, 001, Black, 0.04oz - NYX PROFESSIONAL MAKEUP Vivid Rich Mechanical Eye Pencil, Vivid Rich Mechanical, Creamy Retractable Eyeliner - Smokin Topaz, Brown Eyeliner --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/17444901-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing](https://www.desertcart.hr/products/17444901-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long-wearing) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-06-24*