---
product_id: 182769597
title: "Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free"
brand: "smart beauty"
price: "€ 51.70"
currency: EUR
in_stock: true
reviews_count: 11
category: "Smart Beauty"
url: https://www.desertcart.hr/products/182769597-smart-beauty-blonde-bleach-it-the-ultimate-lightener-for-dark
store_origin: HR
region: Croatia
---

# Vegan & Cruelty-Free Formula Permanent Ash Blonde Color Plex Conditioner Protects & Repairs Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free

**Brand:** smart beauty
**Price:** € 51.70
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your coolest blonde yet—because your hair deserves the VIP treatment! 🖌️

## Quick Answers

- **What is this?** Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free by smart beauty
- **How much does it cost?** € 51.70 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/182769597-smart-beauty-blonde-bleach-it-the-ultimate-lightener-for-dark)

## Best For

- smart beauty enthusiasts

## Why This Product

- Trusted smart beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Plex-Infused Hair Care:** Rebuilds and strengthens hair structure while coloring—color and care in one step.
- • **Ethical Beauty Standard:** Vegan, cruelty-free, paraben & sulfate-free with UK & European professional-grade ingredients.
- • **Brass-Free Blonde Perfection:** Cool ash toner neutralizes unwanted warmth for that flawless, salon-worthy blonde.
- • **Universal Hair Compatibility:** Formulated for all hair types and tones, including chemically treated and textured hair.
- • **Effortless, Mess-Free Application:** Precision nozzle and smooth cream formula ensure a drip-free, easy at-home coloring experience.

## Overview

Smart Beauty’s Ash Blonde Hair Dye delivers a permanent, cool ash blonde shade enriched with a Plex hair care conditioner that protects and rebuilds hair during coloring. Suitable for all hair types and tones, this vegan, cruelty-free formula offers mess-free application and professional-grade results at home, ensuring nourished, vibrant, and brass-free blonde hair with every use.

## Description

desertcart.com : Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free : Beauty & Personal Care

Review: Wish it came with a toner. - Fast active, in less than 30 minutes, I was done. Good product.
Review: Excelente cobertura - Perfecto, no daño mi cabello y me descoloro mi raiz rápido

## Features

- Instead of going darker this season, turn your hair white as snow with blonde bleach hair dye color! This edgy and sexy look will have heads turning and jaws dropping the moment you step into the room.
- Hair Bleach For Dark Hair: This hair bleach can lighten up to 8 levels, two applications will be needed if going from black to white hair or have thick or long hair.
- Hair Bleach Powder and Peroxide: This hair bleach uses a professional quality blue dust-free bleach powder and peroxide 40 vol. Mixed to make a drip-free hair bleach cream paste
- Hair Highlights Bleach: This hair bleach can be used in conjunction with a highlighting cap (sold separately) or use freehand to create stylish fine, chunky, or sections of blonde
- Root Touch-up Blonde: The hair bleach kit is perfect for a blonde root touch up, mix only one of each of the sachets and apply with the brush provided

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00ATFPHFO |
| Best Sellers Rank | #56,527 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #436 in Hair Color |
| Brand | Smart Beauty |
| Brand Name | Smart Beauty |
| Color | Bleach-It |
| Container Type | Bottle |
| Customer Reviews | 4.2 out of 5 stars 173 Reviews |
| Full Cure Time | 60 minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Weight | 85 g |
| Manufacturer | Smart Beauty |
| Manufacturer Part Number | Pack of 2 |
| Material Features | Cruelty Free, Vegan |
| Model Number | ASIN |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Conditioning, Lightening, Moisturizing, Nourishing, Straightening |
| Recommended Uses For Product | Hair lightening, Highlighting, Root touch-up |
| Suitable Hair Color | All Hair Colors |
| UPC | 830577003315 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** Smart Beauty
- **Color:** Ash Blonde
- **Item Form:** Cream
- **Package Information:** Tube
- **Product Benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening

## Images

![Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free - Image 1](https://m.media-amazon.com/images/I/81Y7NDCQDLL.jpg)
![Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free - Image 2](https://m.media-amazon.com/images/I/819xOsqTkLL.jpg)
![Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free - Image 3](https://m.media-amazon.com/images/I/81B20SxXgCL.jpg)
![Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free - Image 4](https://m.media-amazon.com/images/I/81L9JdBsokL.jpg)
![Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free - Image 5](https://m.media-amazon.com/images/I/71-Qv3cI9IL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: My color washed out why?**
A: Mine washed out too.  I don't know why, I suppose to be permanent.

**Q: How soon after bleaching can this product be applied?**
A: Hi, give your hair 48 hours to recover, the important point is not to add any conditioner between treatments as thus will effect the longevity of the colour

**Q: My hair is a yellowish gray.not pretty. Will this work on my hair? I want all silver**
A: Turned mine a dark grey-blue. Didn’t like it.

**Q: will this make my grey hair turn more of a white color?**
A: Hi, this product would not be suitable for what you are looking for, you would need a product like our bleach-it or our Smart Blonde+Plex Platinum Blonde. Hope this helps.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Wish it came with a toner.
*by L***G on June 24, 2024*

Fast active, in less than 30 minutes, I was done. Good product.

### ⭐⭐⭐⭐⭐ Excelente cobertura
*by A***Z on September 14, 2025*

Perfecto, no daño mi cabello y me descoloro mi raiz rápido

### ⭐⭐⭐ Muy Bueno
*by Y***R on July 17, 2025*

Buen producto

## Frequently Bought Together

- Smart Beauty Silver Metallic Hair Dye, Demi Permanent, Silver Toner for Bleached Hair, Plex Anti-Breakage Technology, Cruelty Free, Vegan, for Bleached/Pre-lightened Hair
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver, Pack of 1 Hair Dye Kit

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**Shop now:** [https://www.desertcart.hr/products/182769597-smart-beauty-blonde-bleach-it-the-ultimate-lightener-for-dark](https://www.desertcart.hr/products/182769597-smart-beauty-blonde-bleach-it-the-ultimate-lightener-for-dark)

---

*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-10-10*