--- product_id: 185544757 title: "Smart Beauty Plum Hair Dye Permanent with Plex Anti-breakage Technology, Cream Form, Vegan, PPD Free, For Light to Mid-dark Brown Hair" brand: "smart beauty" price: "€ 55.67" currency: EUR in_stock: true category: "Smart Beauty" url: https://www.desertcart.hr/products/185544757-smart-beauty-plum-hair-dye-permanent-with-plex-anti-breakage store_origin: HR region: Croatia --- # 100% Vegan & PPD-free Permanent rich plum color Plex Anti-breakage tech Smart Beauty Plum Hair Dye Permanent with Plex Anti-breakage Technology, Cream Form, Vegan, PPD Free, For Light to Mid-dark Brown Hair **Brand:** smart beauty **Price:** € 55.67 **Availability:** ✅ In Stock ## Summary > 💜 Unlock your boldest plum yet — color with conscience and confidence! ## Quick Answers - **What is this?** Smart Beauty Plum Hair Dye Permanent with Plex Anti-breakage Technology, Cream Form, Vegan, PPD Free, For Light to Mid-dark Brown Hair by smart beauty - **How much does it cost?** € 55.67 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/185544757-smart-beauty-plum-hair-dye-permanent-with-plex-anti-breakage) ## Best For - smart beauty enthusiasts ## Why This Product - Trusted smart beauty brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Universal Glam:** Formulated for all hair types including chemically treated, Afro, Asian, men & women - • **Ethical Elegance:** Vegan, cruelty-free, and free from harsh chemicals like PPD and parabens - • **Protect & Perfect:** Plex technology rebuilds and shields hair from damage during coloring - • **Vibrant & Lasting:** Permanent plum pigment delivers bold, fade-resistant color for light to mid-dark brown hair - • **Effortless Precision:** Mess-free cream formula with precision nozzle for salon-quality application at home ## Overview Smart Beauty Plum Hair Dye is a permanent, vegan, and PPD-free cream hair color designed for light to mid-dark brown hair. Featuring advanced Plex Anti-breakage Technology, it protects and strengthens hair while delivering a rich, long-lasting plum shade. The mess-free application with a precision nozzle ensures professional results at home, suitable for all hair types and ethically crafted by a family-owned British brand. ## Description desertcart.com : Smart Beauty Plum Hair Dye Permanent with Plex Anti-breakage Technology, Cream Form, Vegan, PPD Free, For Light to Mid-dark Brown Hair : Beauty & Personal Care ## Features - Transform dark blonde or brown hair to a striking new look with our permanent purple plum hair dye coloring kit, with a plex hair treatment that protects, rebuilds, and restores your hair's structure - Darkest plum permanent hair dye; for a full head of color, cover grey, root touch-up, balayage, undertones, and lowlights. For all hair types, including chemically treated hair, Afro, Asian, men, women - PPD-free, Vegan, cruelty-free plum hair dye. Using UK and European-endorsed cosmetic standard ingredients blended into a smooth cream for home use. Part of the award-winning Smart Beauty hair color collection - Mess-free application. Mix the plum color cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip coloring experience - Smart Beauty is a customer-focused family-owned British business that produces premium vegan hair dye coloring kits. Committed to non-animal testing, ethical practice and minimal environmental impact ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07QBPP43H | | ASIN | B07QBPP43H | | Best Sellers Rank | #25,233 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #230 in Hair Color | | Brand Name | Smart Beauty | | Color | Plum | | Container Type | Tube | | Customer Reviews | 3.9 3.9 out of 5 stars (351) | | Full Cure Time | 30 minutes | | Hair Color Permanence | Permanent | | Hair Type | All | | Item Form | Cream | | Item model number | Rich Plum Permanent Hair Dye | | Manufacturer | Smart Beauty | | Manufacturer | Smart Beauty | | Manufacturer Part Number | SBPBLEN | | Material Features | Cruelty Free, Natural, Vegan | | Material Type Free | Paraben Free, Paraphenylenediamine Free, Resorcinol Free, Sulfate Free | | Model Number | Rich Plum Permanent Hair Dye | | Number of Items | 1 | | Product Benefits | Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening | | Product Dimensions | 3.54 x 2.36 x 6.69 inches; 6.7 ounces | | UPC | 830577001540 | | UPC | 830577001540 | | Unit Count | 1 Count | ## Product Details - **Brand:** Smart Beauty - **Color:** Plum - **Item Form:** Cream - **Package Information:** Tube - **Product Benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening ## Images ![Smart Beauty Plum Hair Dye Permanent with Plex Anti-breakage Technology, Cream Form, Vegan, PPD Free, For Light to Mid-dark Brown Hair - Image 1](https://m.media-amazon.com/images/I/81xaTDjHy1L.jpg) ## Available Options This product comes in different **Color** options. ## Frequently Bought Together - Smart Beauty Plum Hair Dye Permanent with Plex Anti-breakage Technology, Cream Form, Vegan, PPD Free, For Light to Mid-dark Brown Hair - ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF) - Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner, Gently Cleanses & Conditions, Semi-Permanent Hair Color, 23 Shades, 12 Fl Oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/185544757-smart-beauty-plum-hair-dye-permanent-with-plex-anti-breakage](https://www.desertcart.hr/products/185544757-smart-beauty-plum-hair-dye-permanent-with-plex-anti-breakage) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-08-19*