Product Description

WOO takes your kiting sessions to the next level! Track every jump’s height, airtime, and landing g-force. Create a detailed session report for every day on the water and share it with your buddies on the WOO Kite App (Android & iOS). View sessions around the world and see who’s riding the hardest. Kiting is more fun and social with WOO!

From the Manufacturer

Designed for Kiteboarders, by Kiteboarders

Completely waterproof and the size of a USB stick, the WOO tracks a kiter’s session: height, airtime, landing g-force and more. The WOO syncs with your phone and creates a detailed session report that can be synced and shared via the WOO Kite App. Kiters around the world can see who’s riding the hardest and share the stoke!

Are you ready to take the Challenge?

Put your riding on a global stage--with WOO you can share, compare, and compete worldwide. Everyone from local first-timers to international pros are posting their sessions and sharing their stoke. Join the community and see how you stack up on the WOO Leaderboards.

TRACK EVERY JUMP

WOO connects wirelessly with your iPhone to reveal the details of your session. Break down each jump's height and airtime, plus total number of jumps and max height.

SHARE YOUR SESSION

Leave your mark on the global feed. Add a session and explore riders around the world boosting at their favourite spots.

COMPETE WORLDWIDE

SYNC VIA BLUETOOTH

SYNC VIA BLUETOOTH

Every session can be downloaded right on the beach via Bluetooth, making it easy to see your results and post to the WOO community.

About the Startup

Describe your product in 3 words.

Kiteboarding Performance Tracker

How did you come up with the idea for this product?

We're kiteboarders and we love technology, so we were almost inevitably gravitated to the intersection of the two, which is where WOO is at. What made us pull the trigger is the realization that action sports as a whole has a big problem - there is no objective measurement of performance. That's when our entrepreneurial mindset kicked in and decided that we need to quit our day to day jobs to solve this problem, and WOO was born.

What makes your product special?

Our product is highly specialized, and hence much more accurate than anything else out there. Beyond that, we really focus on bringing the community together in the WOO platform, and creating an exciting and engaging user experience with things like leaderboards, challenges etc.

What has been the best part of your startup experience?

The best part is an easy answer, we are driven by a very deep passion for what we do. Working on a tech startup in action sports is pretty much a dream come true. Of course, it does not come without challenges. Our product requires a lot of sophistication, and it is hardware. Going through the motions of bringing all the different pieces together in this tiny device, and within the short timeframe we had, was definitely a huge challenge for us.