--- product_id: 231670417 title: "L'Oreal Paris Preference Permanent Luminous Hair Colour, 1 Napoli | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results" brand: "l'oreal paris" price: "€ 34.95" currency: EUR in_stock: true reviews_count: 8 category: "L'oreal Paris" url: https://www.desertcart.hr/products/231670417-loreal-paris-preference-permanent-luminous-hair-colour-1-napoli-luminous store_origin: HR region: Croatia --- # Ammonia, paraben & sulfate free 25 min full cure time UV filter & Vitamin E shine protect L'Oreal Paris Preference Permanent Luminous Hair Colour, 1 Napoli | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results **Brand:** l'oreal paris **Price:** € 34.95 **Availability:** ✅ In Stock ## Summary > ✨ Own your glow with L'Oréal's luminous, fade-proof hair colour! ## Quick Answers - **What is this?** L'Oreal Paris Preference Permanent Luminous Hair Colour, 1 Napoli | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results by l'oreal paris - **How much does it cost?** € 34.95 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/231670417-loreal-paris-preference-permanent-luminous-hair-colour-1-napoli-luminous) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Nourish & Protect:** Includes shine-protect conditioner enriched with UV filters and Vitamin E to shield hair from environmental damage. - • **100% Grey Coverage:** Complete, permanent coverage for a flawless, natural look every time. - • **Effortless Application:** Non-drip developer cream and included gloves make professional results easy and mess-free. - • **Fade-Defying Brilliance:** Up to 9 weeks of vibrant, long-lasting colour that resists fading and dullness. - • **Salon-Grade Radiance at Home:** Achieve luminous, multi-dimensional colour with precious flower oils and translucent gel technology. ## Overview L'Oreal Paris Preference Permanent Luminous Hair Colour in shade 1 Napoli delivers salon-inspired, permanent hair colour with up to 100% grey coverage. Featuring a translucent gel formula infused with precious flower oils, UV filters, and Vitamin E, it ensures rich, multi-tonal shine that lasts up to 9 weeks. The kit includes colourant, developer, shine-protect conditioner, and gloves for an easy, mess-free application with professional results—all while being ammonia, paraben, and sulfate free for gentle, nourishing care. ## Description Product Description L'Oreal Paris Preference, Hair Dye, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Are you looking for long-lasting beautiful colour? Try L'Oréal Paris Preference, our most premium colouration experience, recommended by 9/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich & luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair. Get more from your colouration experience, no appointment needed: 1) Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour. 2) Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage. 3) Shine-Protect Conditioner, to help preserve your day 1 colour & shine, while protecting your hair from environmental aggressors. Ingredients 1242560 - Colourant Gel: Aqua /Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Ammonium Hydroxide, Oleic Acid, Sodiumdiethylaminopropyl Cocoaspartamide, p-Phenylenediamine, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Ammonium Acetate, Ammonium Thiolactate, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234363/1) 1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202318/2) 1217043 A - Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1) 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136/1) Please see back of pack for the latest ingredients list Directions Please follow the instruction leaflet Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ Review: Great - Left my hair feeling great, nice deep shade Review: Good - Good ## Features - Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves - Translucent gel formula with precious flower oils for a beautiful shade with luminous reflects, Intensifies the natural tones of your hair colour, For an intense natural colour with permanent results - Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse - Creates lustrous fade-defying shades with light-reflecting colours, Includes a nourishing shine protect conditioner with UV-filter and Vitamin E - Contents: 1x L'Oréal Paris Preference permanent hair colour in 1 Napoli, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B08CFPGT17 | | Benefits | Shine Enhancing | | Best Sellers Rank | 506 in Beauty ( See Top 100 in Beauty ) 11 in Permanent Hair Colour | | Brand | L'Oreal Paris | | Brand Name | L'Oreal Paris | | Colour | 1 BLACK | | Container Type | Bottle | | Country Of Origin | Belgium | | Customer Reviews | 4.4 out of 5 stars 111 Reviews | | Full Cure Time | 25 Minutes | | Global Trade Identification Number | 03600523799657 | | Hair Color Permanence | Permanent | | Hair Type | All | | Hair type | All | | Item Form | Gel | | Item Type Name | L'Oréal Paris Preference Permanent Black Hair Dye, optimal grey hair coverage, fade-defiant hair colour result, black hair dye, 1 Black | | Item form | Gel | | Manufacturer | L'Oréal | | Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ | | Manufacturer Part Number | 3600523799657 | | Material Features | Natural | | Material Type Free | Ammonia Free, Paraben Free, Sulfate Free | | Model Number | 3600523799657 | | Number of Items | 1 | | Package information | Bottle | | Product benefits | Shine Enhancing | | Recommended Uses For Product | Hair Coloring | | Suitable Hair Colour | Black | | Unit Count | 240.0 gram | ## Product Details - **Brand:** L'Oreal Paris - **Colour:** 1 BLACK - **Hair type:** All - **Item form:** Gel - **Material Type Free:** Ammonia Free, Paraben Free, Sulfate Free - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Bottle - **Product benefits:** Shine Enhancing - **Unit count:** 240.0 gram ## Images ![L'Oreal Paris Preference Permanent Luminous Hair Colour, 1 Napoli | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results - Image 1](https://m.media-amazon.com/images/I/81wFFocwmzL.jpg) ![L'Oreal Paris Preference Permanent Luminous Hair Colour, 1 Napoli | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results - Image 2](https://m.media-amazon.com/images/I/81lwtVnzYJL.jpg) ![L'Oreal Paris Preference Permanent Luminous Hair Colour, 1 Napoli | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results - Image 3](https://m.media-amazon.com/images/I/817KXbRUvPL.jpg) ![L'Oreal Paris Preference Permanent Luminous Hair Colour, 1 Napoli | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results - Image 4](https://m.media-amazon.com/images/I/81kVTjx2bmL.jpg) ![L'Oreal Paris Preference Permanent Luminous Hair Colour, 1 Napoli | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results - Image 5](https://m.media-amazon.com/images/I/91PEGiuNPwL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: How long does this hair colour last?** A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine. **Q: Can I use this to cover my grey roots?** A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly **Q: How do I choose the right shade?** A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great *by C***X on 2 June 2025* Left my hair feeling great, nice deep shade ### ⭐⭐⭐⭐⭐ Good *by K***L on 22 April 2026* Good ### ⭐⭐⭐⭐⭐ Black *by A***R on 10 October 2025* Best home dye kit that ive used in a long time , I have very long thick hair , 40% grey and was much easier than others to apply ,was much softer and silkier gliding on so didnt miss any greys that others do ## Frequently Bought Together - L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 1, Napoli (Packaging may vary) - L’Oréal Paris Magic Retouch Instant Root Concealer Spray, Quick Grey Coverage, Easy Application, Shade: Black, 75ml - Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Black Hair Dye, With Built-In Vibrancy Serum, Up To 100% Grey Coverage- Deep Black 099 --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/231670417-loreal-paris-preference-permanent-luminous-hair-colour-1-napoli-luminous](https://www.desertcart.hr/products/231670417-loreal-paris-preference-permanent-luminous-hair-colour-1-napoli-luminous) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-08-02*