--- product_id: 25187301 title: "Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative" price: "€ 27.15" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.hr/products/25187301-hacking-marketing-agile-practices-to-make-marketing-smarter-faster-more store_origin: HR region: Croatia --- # Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative **Price:** € 27.15 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative - **How much does it cost?** € 27.15 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/25187301-hacking-marketing-agile-practices-to-make-marketing-smarter-faster-more) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software―from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything―including marketing―flows with the speed and adaptability of software. Review: Conceptual framework, management guide, foundational read - Hacking Marketing provides a conceptual framework for adjusting to -- and ideally succeeding in -- a rapidly-evolving digital marketing landscape. I’ve found it tremendously helpful, not just as I’ve sought to develop and refine my own thinking, but for helping to establish a shared set of concepts and terminology for my team. In the software-as-a-service business that we run, we need our marketing efforts to be as lean, as innovative, and as adaptive as our software. And this book gives us a series of ideas that are at once powerful and eminently pragmatic. I particularly love the idea of taking an experimental approach to marketing. However, I will admit to finding the practice considerably more difficult than the concept. A/B testing of, e.g., landing pages has become commonplace, and we have likewise found ways to introduce randomness into other marketing efforts such that we can potentially learn something about their true effects. So far so good. But gathering the data we need to learn what we need to learn from experiments: that has turned out to be surprisingly challenging. One variation of a landing page, for example, might be particularly good at getting people to click through to a website or even sign up for a free trial. But what if that population of visitors/sign-ups is significantly less likely to convert to a paid subscription? It’s not enough to experiment with landing pages and scale up those that generate the most clicks or the most sign-ups. You need to know something more about the populations for whom different landing pages work, and about the long-run revenues and costs that might come from those populations. Capturing good data on metrics of success that truly matter can be incredibly difficult in practice. At our company, we’re building out a custom Force.com system to help us track experiments through to eventual revenue and other metrics of success. It’s complicated, since we have to track not only who was exposed to what experiments, but also how our relationships with those users developed. When sales cycles are long and involve multiple people and even multiple organizations, tracking attribution is tricky, and it involves a lot of legwork on our part. But without that legwork, we simply don't end up with the data we need to properly learn from the experiments we conduct. Hacking Marketing has given us an extremely useful conceptual framework, plus a whole slew of practical management ideas for how to put that framework into practice. This has then allowed me and my company to focus on sorting out the actual experiment->data->learning part. Slowly but surely, we’re getting there! Review: Important Book on influence of software development on modern marketing - An important book detailing how the spirit of software development has infused modern marketing. Brinker makes a strong case for how markets need to constantly iterate to survive in the new world that is not digital marketing but marketing in a digital world. It is definitely worth reading, but be aware that the core of this 230 page book mostly deals with tactical issues for working with your team in this new environment -- these sections are not for everyone. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,549,165 in Books ( See Top 100 in Books ) #345 in Business Marketing #1,201 in Web Marketing (Books) #1,462 in E-Commerce (Books) | | Customer Reviews | 4.3 out of 5 stars 211 Reviews | ## Images ![Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative - Image 1](https://m.media-amazon.com/images/I/71kQ60fyh+L.jpg) ## Available Options This product comes in different **Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Conceptual framework, management guide, foundational read *by C***S on September 18, 2016* Hacking Marketing provides a conceptual framework for adjusting to -- and ideally succeeding in -- a rapidly-evolving digital marketing landscape. I’ve found it tremendously helpful, not just as I’ve sought to develop and refine my own thinking, but for helping to establish a shared set of concepts and terminology for my team. In the software-as-a-service business that we run, we need our marketing efforts to be as lean, as innovative, and as adaptive as our software. And this book gives us a series of ideas that are at once powerful and eminently pragmatic. I particularly love the idea of taking an experimental approach to marketing. However, I will admit to finding the practice considerably more difficult than the concept. A/B testing of, e.g., landing pages has become commonplace, and we have likewise found ways to introduce randomness into other marketing efforts such that we can potentially learn something about their true effects. So far so good. But gathering the data we need to learn what we need to learn from experiments: that has turned out to be surprisingly challenging. One variation of a landing page, for example, might be particularly good at getting people to click through to a website or even sign up for a free trial. But what if that population of visitors/sign-ups is significantly less likely to convert to a paid subscription? It’s not enough to experiment with landing pages and scale up those that generate the most clicks or the most sign-ups. You need to know something more about the populations for whom different landing pages work, and about the long-run revenues and costs that might come from those populations. Capturing good data on metrics of success that truly matter can be incredibly difficult in practice. At our company, we’re building out a custom Force.com system to help us track experiments through to eventual revenue and other metrics of success. It’s complicated, since we have to track not only who was exposed to what experiments, but also how our relationships with those users developed. When sales cycles are long and involve multiple people and even multiple organizations, tracking attribution is tricky, and it involves a lot of legwork on our part. But without that legwork, we simply don't end up with the data we need to properly learn from the experiments we conduct. Hacking Marketing has given us an extremely useful conceptual framework, plus a whole slew of practical management ideas for how to put that framework into practice. This has then allowed me and my company to focus on sorting out the actual experiment->data->learning part. Slowly but surely, we’re getting there! ### ⭐⭐⭐⭐ Important Book on influence of software development on modern marketing *by P***S on March 30, 2016* An important book detailing how the spirit of software development has infused modern marketing. Brinker makes a strong case for how markets need to constantly iterate to survive in the new world that is not digital marketing but marketing in a digital world. It is definitely worth reading, but be aware that the core of this 230 page book mostly deals with tactical issues for working with your team in this new environment -- these sections are not for everyone. ### ⭐⭐⭐⭐⭐ Great book on marketing management in the 21st century *by M***I on March 4, 2021* Hacking Marketing was an excellent primer to understanding how marketing management has evolved with the digital age. Scott Brinker does a great job in explaining the similarities and differences that marketing and software companies have implemented for management. As a young marketer working in a software company, I found a lot of inspiration in this book that helped me understand and pitch new concepts to make my company grow. Concepts of agility, interactive marketing, and working in sprints was all stuff that made sense with Moore's Law of "the speed and capability of our computers to increase every couple of years." It's a practical guidebook on how to manage a marketing team that I think would be a great read for everyone from those just starting out in marketing, to seasoned professionals looking for ways to grow. Look forward to more insight from Brinker in the future. ## Frequently Bought Together - Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative - Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It - The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/25187301-hacking-marketing-agile-practices-to-make-marketing-smarter-faster-more](https://www.desertcart.hr/products/25187301-hacking-marketing-agile-practices-to-make-marketing-smarter-faster-more) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-07-09*