---
product_id: 253298532
title: "Sneaker Wars : The Enemy BroThers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports"
price: "€ 39.28"
currency: EUR
in_stock: true
reviews_count: 5
url: https://www.desertcart.hr/products/253298532-sneaker-wars-the-enemy-brothers-who-founded-adidas-and-puma
store_origin: HR
region: Croatia
---

# Sneaker Wars : The Enemy BroThers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports

**Price:** € 39.28
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Sneaker Wars : The Enemy BroThers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports
- **How much does it cost?** € 39.28 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/253298532-sneaker-wars-the-enemy-brothers-who-founded-adidas-and-puma)

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- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

Buy Sneaker Wars : The Enemy BroThers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports by Smit, Barbara online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase.

Review: Very interesting and entertaining read. I learned a lot about the history of most of the omnipresent sports brands and the evolvement of sport sponsoring. The book covers many years and therefore picks certain events or circumstances to get more into detail with. Also seems to focus more on Adidas than on Puma. Nevertheless, I enjoyed it a lot.
Review: I bought this book to learn about the rivalry between Adidas and Puma but I got much much more. This is a history lesson about the business or commercialization of sport in general. How did the money involved in sports went from just pocket change to multiple of billions of dollars, as we know it now. This book in an intriguing way interweave the story of sport shoe manufacturers like adidas, puma, Nike, Reebok with the story of organized sporting events like Olympics and football world cups and later adds a few strings of fashion and leisure wear. This is a must read for all the sports buffs out there. You will know how things evolved over time. This is one fascinating read.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #82,833 in Books ( See Top 100 in Books ) #39 in Basketball #59 in American Football #74 in Business Infrastructure |
| Customer reviews | 4.6 4.6 out of 5 stars (260) |
| Dimensions  | 13.49 x 2.29 x 20.32 cm |
| Edition  | Illustrated |
| ISBN-10  | 0061246581 |
| ISBN-13  | 978-0061246586 |
| Item weight  | 294 g |
| Language  | English |
| Print length  | 400 pages |
| Publication date  | 17 March 2009 |
| Publisher  | ECCO |

## Images

![Sneaker Wars : The Enemy BroThers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports - Image 1](https://m.media-amazon.com/images/I/61Da3bqaW-L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by A***R on 20 February 2016*

Very interesting and entertaining read. I learned a lot about the history of most of the omnipresent sports brands and the evolvement of sport sponsoring. The book covers many years and therefore picks certain events or circumstances to get more into detail with. Also seems to focus more on Adidas than on Puma. Nevertheless, I enjoyed it a lot.

### ⭐⭐⭐⭐⭐ Review
*by M***A on 14 May 2023*

I bought this book to learn about the rivalry between Adidas and Puma but I got much much more. This is a history lesson about the business or commercialization of sport in general. How did the money involved in sports went from just pocket change to multiple of billions of dollars, as we know it now. This book in an intriguing way interweave the story of sport shoe manufacturers like adidas, puma, Nike, Reebok with the story of organized sporting events like Olympics and football world cups and later adds a few strings of fashion and leisure wear. This is a must read for all the sports buffs out there. You will know how things evolved over time. This is one fascinating read.

### ⭐⭐⭐⭐⭐ Review
*by D***N on 7 May 2025*

Sneaker Wars by Barbara Smit is a truly enjoyable page-turner, a mixture of business, sports and history in one. One learns a great deal about both the rise and decline of the two great German apparel companies, Adidas and Puma, and how the two businesses survive in their respective industries along with other competitors such as Nike and Reebok. Both companies were launched by two rival German brothers in the Franconian town of Herzogenaurach and are headquartered there to this day and both initially became major popular businesses by manufacturing shoes for sports use, especially soccer. This led to payments to both sports organizations, franchises and athletes getting paid to advertise and use their products and eventually creating the high paying sports world we know today. However, both companies declined for similar and different reasons, particularly in the seventies and eighties to the benefit of apparel corporations from the US and UK (Nike and Reebok). Nevertheless, both rose up again and remain major players in their industry.

## Frequently Bought Together

- Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports
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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-03-23*