--- product_id: 253389571 title: "Brand Flip, The: Why customers now run companies and how to profit from it" price: "€ 89.68" currency: EUR in_stock: true reviews_count: 5 url: https://www.desertcart.hr/products/253389571-brand-flip-the-why-customers-now-run-companies-and-how store_origin: HR region: Croatia --- # Brand Flip, The: Why customers now run companies and how to profit from it **Price:** € 89.68 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Brand Flip, The: Why customers now run companies and how to profit from it - **How much does it cost?** € 89.68 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/253389571-brand-flip-the-why-customers-now-run-companies-and-how) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Buy Brand Flip, The: Why customers now run companies and how to profit from it by Neumeier, Marty online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase. Review: This is one of three wonderful books hat talk about Brand in the shorthand of a brilliant presenter with the background, facts and experience to simplify the information as if you were seeing a whiteboard pitch. The simple overriding idea here is that in today's world Brand is built more by the customer than you. A must have if you're building a business, product or service brand. Review: More than a decade ago Marty Neumeier redefined branding with The Brand Gap. At that time he identified the rising power of the customer, encapsulated in the phrase 'A brand is not what YOU say it is, it's what THEY say it is'. The Brand Flip continues to turn everything on its head - with the rise of social media, authenticity and meaning, customers are now helping to build and own the brands they identify with. The book contains more than just great insights and concepts, it's packed with practical examples and methods for applying the new thinking to your own business or brand. I particularly like the simplicity of the 'Brand Commitment Matrix', aligning customer and brand in an elegant symbiosis. Forget the 'purchasing funnel', start thinking 'brand ladder'! In the world of business books there are not many I would call 'an exciting read' but Marty Neumeier's books are a refreshing exception. They are unique in that they are accessible both to business owners wanting to explore the value of branding, but equally to seasoned brand professionals on the look-out for inspiration and fresh perspectives. I read half a dozen books on brand each year and this one stands out a mile. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #54,324 in Books ( See Top 100 in Books ) #154 in Sales & Selling #258 in Marketing #2,099 in Business Management & Leadership | | Customer reviews | 4.8 4.8 out of 5 stars (219) | | Dimensions | 13.34 x 2.16 x 20.19 cm | | Edition | 1st | | ISBN-10 | 0134172817 | | ISBN-13 | 978-0134172811 | | Item weight | 263 g | | Language | English | | Print length | 160 pages | | Publication date | 20 August 2015 | | Publisher | New Riders | ## Images ![Brand Flip, The: Why customers now run companies and how to profit from it - Image 1](https://m.media-amazon.com/images/I/61Xz1iBVV6L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Review *by J***R on 7 December 2016* This is one of three wonderful books hat talk about Brand in the shorthand of a brilliant presenter with the background, facts and experience to simplify the information as if you were seeing a whiteboard pitch. The simple overriding idea here is that in today's world Brand is built more by the customer than you. A must have if you're building a business, product or service brand. ### ⭐⭐⭐⭐⭐ Review *by M***E on 31 August 2015* More than a decade ago Marty Neumeier redefined branding with The Brand Gap. At that time he identified the rising power of the customer, encapsulated in the phrase 'A brand is not what YOU say it is, it's what THEY say it is'. The Brand Flip continues to turn everything on its head - with the rise of social media, authenticity and meaning, customers are now helping to build and own the brands they identify with. The book contains more than just great insights and concepts, it's packed with practical examples and methods for applying the new thinking to your own business or brand. I particularly like the simplicity of the 'Brand Commitment Matrix', aligning customer and brand in an elegant symbiosis. Forget the 'purchasing funnel', start thinking 'brand ladder'! In the world of business books there are not many I would call 'an exciting read' but Marty Neumeier's books are a refreshing exception. They are unique in that they are accessible both to business owners wanting to explore the value of branding, but equally to seasoned brand professionals on the look-out for inspiration and fresh perspectives. I read half a dozen books on brand each year and this one stands out a mile. ### ⭐⭐⭐⭐⭐ Review *by T***O on 10 December 2020* Das best Buch. Wird jedem helfen eine starke Brand aufzubauen 🤝 ## Frequently Bought Together - Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter) - The Brand Gap: How to Bridge the Distance Between Business Strategy and Design - Zag: The Number One Strategy of High-Performance Brands --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/253389571-brand-flip-the-why-customers-now-run-companies-and-how](https://www.desertcart.hr/products/253389571-brand-flip-the-why-customers-now-run-companies-and-how) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-07-15*