---
product_id: 254265554
title: "W7 | HD Foundation | Rich and Creamy Matte Formula | Medium Lasting Coverage | Available in 20 Shades | Fresh Beige | Cruelty Free, Vegan Liquid Foundation Makeup by W7 Cosmetics"
brand: "w7"
price: "€ 34.74"
currency: EUR
in_stock: true
reviews_count: 5
category: "W7"
url: https://www.desertcart.hr/products/254265554-w7-hd-foundation-rich-and-creamy-matte-formula-medium-lasting
store_origin: HR
region: Croatia
---

# 20 versatile shades Cruelty-free & vegan Rich & creamy formula W7 | HD Foundation | Rich and Creamy Matte Formula | Medium Lasting Coverage | Available in 20 Shades | Fresh Beige | Cruelty Free, Vegan Liquid Foundation Makeup by W7 Cosmetics

**Brand:** w7
**Price:** € 34.74
**Availability:** ✅ In Stock

## Summary

> ✨ Glow Naturally, Stand Confidently 💼

## Quick Answers

- **What is this?** W7 | HD Foundation | Rich and Creamy Matte Formula | Medium Lasting Coverage | Available in 20 Shades | Fresh Beige | Cruelty Free, Vegan Liquid Foundation Makeup by W7 Cosmetics by w7
- **How much does it cost?** € 34.74 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/254265554-w7-hd-foundation-rich-and-creamy-matte-formula-medium-lasting)

## Best For

- w7 enthusiasts

## Why This Product

- Trusted w7 brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Flawless Matte Finish:** Achieve a soft, natural matte look that lasts all day without shine.
- • **Buildable Medium Coverage:** Customize your coverage from natural to perfected with a smooth, blendable formula.
- • **Ethical Beauty Commitment:** Feel confident with a cruelty-free, vegan foundation that aligns with your values.
- • **Precision Pump Applicator:** Control your application with a hygienic pump for an effortless, poreless finish.
- • **Shade Diversity for Every Tone:** Choose from 20 expertly crafted shades including Fresh Beige for a perfect match.

## Overview

W7 HD Foundation offers a rich, creamy matte formula with buildable medium coverage, available in 20 shades including Fresh Beige. Designed for long-lasting wear, it features a convenient pump applicator for precise application. This vegan and cruelty-free liquid foundation delivers a natural, poreless finish ideal for everyday professional looks.

## Description

Product Features: Brand: W7Type: Face Foundation Color: New Fresh BeigeEAN-13: 5060406143843 Ideal for Everyday Use and Healthier Option

Review: I ordered two, as was unsure of the match. Natural beige, and fresh beige. The natural is perfect for daytime, as is the fresh for the evening as it has a bit more colour. I'm 51 and it sits on my skin lovely. I'm not sure how well it is with fine lines, as I only have them around the eyes and I never put foundation there. Overall, for the price, I'm very impressed and will re order.
Review: I love this product! I had ordered it awhile ago & it came to me in an envelope not wrapped nor is packaging. When I received it & opened it the liquid came pouring out as well did the glass from both bottles and cut my hand. But, when I got this order it was all packaged up & just fine. They would not give me my money back. But I love the product. It’s an awesome product so I’m happy about that.

## Features

- PROFESSIONAL - Liquid Foundation providing a buildable, medium coverage with a soft, matte finish
- FORMULA - Rich and creamy formula that provides the perfect cover up for long lasting wear
- APPLICATION - Pump applicator for usage control. Easy to blend into the skin for a natural and poreless finish.
- SHADE MATCH - 20 Shades Available - Color = Fresh Beige
- CRUELTY FREE - HD Foundation is vegan-friendly and free from animal testing! W7's mission is to give everybody access to high quality cosmetics at an affordable price.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0761MSKM6 |
| ASIN  | B0761MSKM6 |
| Customer reviews | 4.4 4.4 out of 5 stars (187) |
| Date First Available  | 31 October 2017 |
| Item model number | 2724630530253 |
| Item model number  | 2724630530253 |
| Manufacturer | Warpaint Cosmetics (2014) Ltd |
| Manufacturer  | Warpaint Cosmetics (2014) Ltd |
| Product Dimensions | 2.6 x 12 x 2.6 cm; 0.1 g |
| Product Dimensions  | 2.6 x 12 x 2.6 cm; 0.1 g |

## Product Details

- **Colour:** Fresh Beige
- **Item form:** Cream
- **Material type free:** Cruelty Free,Free From
- **Recommended uses for product:** Face Makeup
- **Skin type:** All

## Images

![W7 | HD Foundation | Rich and Creamy Matte Formula | Medium Lasting Coverage | Available in 20 Shades | Fresh Beige | Cruelty Free, Vegan Liquid Foundation Makeup by W7 Cosmetics - Image 1](https://m.media-amazon.com/images/I/61TO--PGhmL.jpg)
![W7 | HD Foundation | Rich and Creamy Matte Formula | Medium Lasting Coverage | Available in 20 Shades | Fresh Beige | Cruelty Free, Vegan Liquid Foundation Makeup by W7 Cosmetics - Image 2](https://m.media-amazon.com/images/I/61rwC2TPgNL.jpg)
![W7 | HD Foundation | Rich and Creamy Matte Formula | Medium Lasting Coverage | Available in 20 Shades | Fresh Beige | Cruelty Free, Vegan Liquid Foundation Makeup by W7 Cosmetics - Image 3](https://m.media-amazon.com/images/I/6111yi69qKL.jpg)
![W7 | HD Foundation | Rich and Creamy Matte Formula | Medium Lasting Coverage | Available in 20 Shades | Fresh Beige | Cruelty Free, Vegan Liquid Foundation Makeup by W7 Cosmetics - Image 4](https://m.media-amazon.com/images/I/711TZYuutLL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by Z***N on 29 March 2023*

I ordered two, as was unsure of the match. Natural beige, and fresh beige. The natural is perfect for daytime, as is the fresh for the evening as it has a bit more colour. I'm 51 and it sits on my skin lovely. I'm not sure how well it is with fine lines, as I only have them around the eyes and I never put foundation there. Overall, for the price, I'm very impressed and will re order.

### ⭐⭐⭐⭐⭐ Review
*by J***W on 5 December 2025*

I love this product! I had ordered it awhile ago & it came to me in an envelope not wrapped nor is packaging. When I received it & opened it the liquid came pouring out as well did the glass from both bottles and cut my hand. But, when I got this order it was all packaged up & just fine. They would not give me my money back. But I love the product. It’s an awesome product so I’m happy about that.

### ⭐⭐⭐⭐⭐ Review
*by J***Y on 8 July 2025*

excellent

## Frequently Bought Together

- W7 | HD Foundation | Rich and Creamy Matte Formula | Medium Lasting Coverage | Available in 20 Shades | Fresh Beige | Cruelty Free, Vegan Liquid Foundation Makeup by W7 Cosmetics
- W7 It's Glow Prime Radiant Face Primer - Hydrating Skin & Blurring Imperfections - Watermelon Extract Facial Primer

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.hr/products/254265554-w7-hd-foundation-rich-and-creamy-matte-formula-medium-lasting](https://www.desertcart.hr/products/254265554-w7-hd-foundation-rich-and-creamy-matte-formula-medium-lasting)

---

*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-03-04*