---
product_id: 2891796
title: "L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "€ 29.96"
currency: EUR
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.hr/products/2891796-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-b61
store_origin: HR
region: Croatia
---

# Vegan & alcohol-free formula 40% stronger hair bonds 25-min fast color fix L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** € 29.96
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your hair game with shimmering, salon-grade color—no appointment needed! 💇‍♀️

## Quick Answers

- **What is this?** L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** € 29.96 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/2891796-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-b61)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Vegan & Vitamin-Infused:** Every shade includes a shine serum packed with vitamins for radiant, healthy-looking hair.
- • **Hi-Lift Cool Brown Precision:** Lifts up to 3 levels while depositing rich, cool tones—no brassy undertones, just flawless dimension.
- • **Salon-Quality Results at Home:** Achieve professional, multi-tonal color in just 25 minutes—skip the salon, not the style.
- • **Shimmering Multi-Faceted Color:** 3X highlights for bold, prismatic vibrancy that turns heads instantly.
- • **Bonding Care Complex Conditioner:** Repairs and strengthens weak hair bonds post-color for up to 40% stronger, resilient hair.

## Overview

Feria Multi-Faceted Shimmering Permanent Hair Color in B61 Downtown Brown delivers a hi-lift, cool brown shade with 3X highlights for a multi-dimensional, prismatic finish. This vegan, alcohol-free formula includes a vitamin-infused shine serum and a Bonding Care Complex Conditioner that strengthens hair bonds by up to 40%, ensuring vibrant, healthy-looking hair. Designed for all hair types, it lifts up to 3 levels and processes in just 25 minutes, offering salon-quality results at home.

## Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. Every vegan hair dye shade includes a vitamin-infused shine serum and a Bonding Care Complex Conditioner that reinforces weak hair bonds for up to 40% stronger hair. Always refer to insert inside product for detailed application instructions. Packaging may vary, what you receive may not be what is reflected on site. Vitamins are in oils of serum. Conditioner tested on treated hair vs untreated hair.

Review: Hi-lift brown that actually works on dark hair — with the right expectations - Getting a cool-toned brown on naturally dark hair without going to a salon is genuinely tricky, and B61 is one of the few drugstore options that's formulated specifically for that. The hi-lift formula is designed to lift up to 3 levels while depositing color simultaneously, which is how you get that dimensional, multitonal result rather than a flat single-process look. The "downtown brown" shade reads as a cool, ashy medium-to-light brown — the kind of color that photographs well and doesn't pull orange or brassy in natural light. The included conditioner with Bonding Care Complex is a practical addition rather than a token afterthought — hi-lift color is more processing than a standard dye, so having something that addresses that immediately post-color matters. The vegan formula is a plus, and the "all hair types" label is accurate in the sense that it works across textures, though starting condition and natural depth will affect how the lift reads. Following the timing instructions carefully makes a real difference with this one. For the shimmer and highlight effect to show properly, some natural variation in your base color helps — it's designed to catch light across multiple tones rather than cover everything uniformly. Great value for a salon-style result at home, especially for anyone maintaining a cool brown between professional appointments.
Review: Amazing color that lasts a decently long time with a beautiful fade out. - I absolutely love this shade. I have been using it for years and it's the only copper tone I will ever use! It stays in my hair for an extremely long time considering it's in the red family and the fade out. Looks very nice in every stage. I go a long time between dying my hair so I rock the root look for a while. I only bleach My roots at the very top of my head so I get a nice ombre look between bleaching the roots and putting the red back in. I usually wait about 4 to 5 days after bleaching so my scalp and my hair has a little bit of a break between chemicals being thrown on them. The photos I uploaded go from freshly being dyed all the way down to decently long routes and end with roots being bleached to start the whole process again. I do not use any special shampoos. I do not use any touch ups or color depositing conditioners. I do not tone my roots. When I bleach them, I leave that natural coppery tone in my hair after bleaching.

## Features

- Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair; Feria by L'Oreal Paris gives you multi-faceted, striking color vibrancy in 25 minutes
- Multi-Tonal Feria Hair Color: With 50+ bold shades ranging from deepest black, platinum blonde & smoky silver hair dye, our vegan hair dye is inspired by fashion. Our custom-blend colors don't surrender. Every shade includes a vitamin-infused shine serum
- Our Bonding Care Complex Conditioner helps repair the strength of weak hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
- Photos are taken under studio lighting conditions, the actual product may differ from the images shown. Images are for illustrative purposes only.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000KOU7FE |
| Best Sellers Rank | #602 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #11 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | B61 Downtown Brown (Hi-Lift Cool Brown) |
| Container Type | Packet |
| Customer Reviews | 4.3 out of 5 stars 52,011 Reviews |
| Full Cure Time | 25 Minutes |
| Global Trade Identification Number | 00071249218631 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Kit |
| Item Weight | 5.3 Ounces |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | A086-03 |
| Material Features | Compostable |
| Material Type Free | Alcohol Free |
| Model Number | CTX |
| Number of Items | 1 |
| Package Information | Packet |
| Package Size Name | Pack of 1 |
| Product Benefits | Hair Coloring |
| Recommended Uses For Product | permenant hair color |
| Set Name | Hair Dye Kit |
| Suitable Hair Color | Red |
| UPC | 071249218631 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** B61 Downtown Brown (Hi-Lift Cool Brown)
- **Item Form:** Kit
- **Package Information:** Packet
- **Product Benefits:** Hair Coloring

## Images

![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81GCgeg0ICL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?**
A: It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color

**Q: Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?**
A: I have been using this product - Féria Midnight Violet (V28) - regularly for years. My only complaint is that it doesn’t last as long as a permanent hair color should. But as far as damaging my hair, this has never done that with mine. It leaves my hair bouncy, shiny and healthier looking than before, as most home hair colors should and do. And this in spite of the fact that my hair is very dry with ends that can be brittle. 
I’ve used many brands over the years and this is one of the gentlest. Home hair colors tend to be gentler than those used in salons. But, everyone’s hair is different. It could be a reaction from the chemicals in this particular brand and shade with your unique hair. If you are sure nothing else could have caused the damage to your hair and you followed directions carefully my advice would be to avoid using it again.
For best results with any home hair color:
First, wash and deep condition your hair a couple of days prior to coloring.
Never wash your hair the day of coloring. I always wait at least 2 days after washing before I color. The natural oils from your scalp protect and even help the color deeply and more evenly saturate your hair.
After coloring wash your hair only in cool to lukewarm water. Don’t use hot water!
Also, I’ve found after using the same color for awhile it doesn’t work as well as it did at first. It helps to periodically change up, use a different brand and even color.
Any apparent damage to your hair (short of it falling out) is temporary. Human hair is very resilient and will quickly return to a healthy condition. Use a deep conditioner on your hair to help speed that along. 
And for you, having had my hair damaged by harsh salon products, I understand how upsetting it can be. But this should never have been so traumatizing as to leave you wanting to isolate yourself or die. I see it’s been quite awhile but I believe there may have been some other issue underlying this to cause such distress. You could use some perspective to get insight into what’s really going on. Perhaps counseling could be of help, either clinical or spiritual. Best of luck to you, take care :)

**Q: does this help cover grey?**
A: It covers grey only in that it makes it a lighter (sometimes white) blonde - can be useful if you'd like the 'streaked' look

**Q: I love feria, however, as i have aged coloring my hair is more difficult, white roots.when i start to see white & use this, do you think it will work?**
A: I used Féria for over a decade when I had a lot of grey throughout the dark brown hair on the top and sides of my head. It worked well until it didn’t. Only the back of my head has my natural color still color, and the rest is almost entirely grey. I used a medium auburn color, and I loved it, but noticed it was going orange really fast where I had so much grey. I hate that brassy look, so I tried a darker tone, but it didn’t work. I tried other lines of L’Oréal and other brands, but grey hair doesn’t hold the red color well. I tried going brown, but ended up just going with 2 lightest shades of L’Oréal blonde now. I have spider web thin strands of hair and other brands just destroyed it. L’Oréal is kindest to my hair with color I love. I did have to use a strong color remover twice to get rid of the remaining red dye in my hair when I gave up and went blonde.
I still really miss my auburn color!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Hi-lift brown that actually works on dark hair — with the right expectations
*by A***A on May 27, 2026*

Getting a cool-toned brown on naturally dark hair without going to a salon is genuinely tricky, and B61 is one of the few drugstore options that's formulated specifically for that. The hi-lift formula is designed to lift up to 3 levels while depositing color simultaneously, which is how you get that dimensional, multitonal result rather than a flat single-process look. The "downtown brown" shade reads as a cool, ashy medium-to-light brown — the kind of color that photographs well and doesn't pull orange or brassy in natural light. The included conditioner with Bonding Care Complex is a practical addition rather than a token afterthought — hi-lift color is more processing than a standard dye, so having something that addresses that immediately post-color matters. The vegan formula is a plus, and the "all hair types" label is accurate in the sense that it works across textures, though starting condition and natural depth will affect how the lift reads. Following the timing instructions carefully makes a real difference with this one. For the shimmer and highlight effect to show properly, some natural variation in your base color helps — it's designed to catch light across multiple tones rather than cover everything uniformly. Great value for a salon-style result at home, especially for anyone maintaining a cool brown between professional appointments.

### ⭐⭐⭐⭐⭐ Amazing color that lasts a decently long time with a beautiful fade out.
*by M***H on May 31, 2026*

I absolutely love this shade. I have been using it for years and it's the only copper tone I will ever use! It stays in my hair for an extremely long time considering it's in the red family and the fade out. Looks very nice in every stage. I go a long time between dying my hair so I rock the root look for a while. I only bleach My roots at the very top of my head so I get a nice ombre look between bleaching the roots and putting the red back in. I usually wait about 4 to 5 days after bleaching so my scalp and my hair has a little bit of a break between chemicals being thrown on them. The photos I uploaded go from freshly being dyed all the way down to decently long routes and end with roots being bleached to start the whole process again. I do not use any special shampoos. I do not use any touch ups or color depositing conditioners. I do not tone my roots. When I bleach them, I leave that natural coppery tone in my hair after bleaching.

### ⭐⭐⭐⭐⭐ Hair Color Magic in a Box
*by A***R on May 4, 2026*

What else can I say except that I love LOVE love L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush! J'adore, j'adore, j'adore le Rosy Blush de L'Oreal Paris Feria! Merci!!!! The color is absolutely awesome and it is the exact shade of pink I wanted and was hoping for! I have natural light blonde hair so it worked perfectly...if I could I would rate L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush with 10 stars instead of just 5 stars. I love how easy it was to color my hair....I love that everything I needed to color came in one convenient box...I love the price because it is very reasonable and pocketbook friendly...I love the hair conditioner that comes with it and I wish they sold it separately...I love that it was shipped and delivered with lightning fast speed....I love how easy it was to color my own hair instead of having to pay someone else to do it....like I said I love LOVE love the MUST HAVE L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush! Highly recommend-10 STARS PLUS!

## Frequently Bought Together

- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6A Light Ash Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, Pack of 1, Hair Dye

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-07-06*