---
product_id: 290764798
title: "WILEY Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know"
price: "€ 81.17"
currency: EUR
in_stock: true
url: https://www.desertcart.hr/products/290764798-wiley-marketing-insights-from-a-to-z-80-concepts-every
store_origin: HR
region: Croatia
---

# 4.3/5 star average rating Insights from marketing legend Philip Kotler 80 essential marketing concepts WILEY Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

**Price:** € 81.17
**Availability:** ✅ In Stock

## Summary

> 📈 Elevate your marketing game with Kotler’s ultimate playbook!

## Quick Answers

- **What is this?** WILEY Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
- **How much does it cost?** € 81.17 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/290764798-wiley-marketing-insights-from-a-to-z-80-concepts-every)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Master the Marketing Matrix:** 80 must-know concepts distilled for busy managers
- • **Boost Your Career Credibility:** Trusted by thousands, ranked top 100 in Marketing books
- • **Join the Elite Marketing Circle:** A go-to resource for managers shaping tomorrow’s strategies
- • **Quick Reference, Lasting Impact:** Easy-to-read format perfect for on-the-go professionals
- • **Learn from the Father of Modern Marketing:** Philip Kotler’s expert insights at your fingertips

## Overview

WILEY Marketing Insights from A to Z offers 80 essential marketing concepts curated by Philip Kotler, the father of modern marketing. This highly rated, easy-to-read guide is a trusted resource for marketing managers seeking to sharpen their strategic edge and stay ahead in a competitive landscape.

## Description

WILEY Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know : Kotler, Philip: desertcart.ae: Books

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #113,790 in Books ( See Top 100 in Books ) #163 in Advertising #332 in Sales & Selling #564 in Marketing |
| Customer reviews | 4.4 4.4 out of 5 stars (25) |
| Dimensions  | 16.4 x 2.27 x 23.55 cm |
| Edition  | 1st |
| ISBN-10  | 0471268674 |
| ISBN-13  | 978-0471268673 |
| Item weight  | 431 g |
| Language  | English |
| Print length  | 224 pages |
| Publication date  | 11 March 2003 |
| Publisher  | Wiley |

## Images

![WILEY Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know - Image 1](https://m.media-amazon.com/images/I/71DvWtfgFsL.jpg)
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## Frequently Bought Together

- Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know
- Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
- Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-07-04*