--- product_id: 304697659 title: "Icing & Frosting Whitener, White Food Colouring, 100g" brand: "ingenious edibles" price: "€ 14.24" currency: EUR in_stock: true reviews_count: 8 category: "Ingenious Edibles" url: https://www.desertcart.hr/products/304697659-icing-and-frosting-whitener-white-food-colouring-100g store_origin: HR region: Croatia --- # Brightens buttercream in just drops 100g vegan & tasteless formula Tones down or softens colors Icing & Frosting Whitener, White Food Colouring, 100g **Brand:** ingenious edibles **Price:** € 14.24 **Availability:** ✅ In Stock ## Summary > ✨ Whiten, brighten, and wow—because your frosting deserves the spotlight! ## Quick Answers - **What is this?** Icing & Frosting Whitener, White Food Colouring, 100g by ingenious edibles - **How much does it cost?** € 14.24 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/304697659-icing-and-frosting-whitener-white-food-colouring-100g) ## Best For - ingenious edibles enthusiasts ## Why This Product - Trusted ingenious edibles brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Flavor-Neutral Formula:** Completely tasteless, ensuring your icing’s flavor stays pure and delicious every time. - • **Instantly Dazzling White:** Transform your buttercream to a crisp, clean white with just a few drops—no more off-yellow hues! - • **Color Customization Power:** Soften or mute your colored frostings to create unique shades and stand out with bespoke cake designs. - • **Vegan & Allergy-Conscious:** Crafted for vegan bakers and mindful of allergens, making it perfect for inclusive baking. - • **Boost Your Cake’s Visual Impact:** Bright white base makes sprinkles, toppings, and colors pop—turn your creations into showstoppers. ## Overview Ingenious Edibles’ Icing & Frosting Whitener is a 100g liquid paste designed to instantly brighten buttercream, royal icing, and sugarpaste to a pristine white. Its tasteless, vegan-friendly formula allows bakers to achieve true-to-color shades and enhanced visual appeal without altering flavor. Perfect for professional and home bakers aiming to elevate their cake artistry with flawless, vibrant finishes. ## Description Product description Give your royal icing, sugarpaste and buttercream a dazzling white gleam with this quick and easy-to-use liquid - it's never been easier! Buttercream tends to have a natural off-white, slightly yellow colour due to the butter used in its recipe, and it’s not always the shade we’re looking for. This icing and frosting whitener gives your buttercream a clean and crisp white shade in just a few drops. Alternatively, you can use this whitener to soften or tone down the shade of your coloured buttercream, giving you the opportunity to experiment with different shades, letting your cakey creations really stand out from the crowd. What's more, this icing whitener is completely tasteless, so you won't have to worry about spoiling the taste of your delicious icing! You can whiten your buttercream or white ganache prior to adding a colour, which will give you a brighter and truer tone to the colour you are trying to achieve. Having a bright white buttercream also means you can let your sprinkles and toppings really POP! Why not try marbling effects, monochrome designs, or creating a rainbow of different pastel colours? The possibilities are endless! Ingredients Humectant: E422, colouring: E171. Directions Add a few drops of the icing whitener to your buttercream, royal icing, or sugarpaste to achieve a brighter white shade. Review: Great product - Great product to use in buttercream before you add a colour. It works really well as it makes the buttercream white so when you then use the colour you want you get the colour you need. Always use this product now. Review: Nice addition to my baking collection, so i can get nice white icing. - Just used this item for the first time today after making a Christmas cake icing, it does make the icing a lot whiter, for a better finished effect on my cakes. ## Features - Give your royal icing, sugarpaste and buttercream a dazzling white gleam with this quick and easy-to-use liquid - it's never been easier! Buttercream tends to have a natural off-white, slightly yellow colour due to the butter used in its recipe, and it’s not always the shade we’re looking for. This icing and frosting whitener gives your buttercream a clean and crisp white shade in just a few drops. - Alternatively, you can use this whitener to soften or tone down the shade of your coloured buttercream, giving you the opportunity to experiment with different shades, letting your cakey creations really stand out from the crowd. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0924WX5DX | | Age Range Description | Adult | | Allergen Information | Contains: Milk, Sulphites | | Allergen information | Contains: Milk, Sulphites | | Best Sellers Rank | 1,225 in Grocery ( See Top 100 in Grocery ) 4 in Icing | | Brand | Ingenious Edibles | | Brand Name | Ingenious Edibles | | Colour | White | | Container Type | Bottle | | Cuisine | General Baking | | Customer Reviews | 4.5 out of 5 stars 650 Reviews | | Diet Type | Vegan, Vegetarian | | Flavour | Flavourless | | Item Form | Paste | | Item Weight | 100 Grams | | Item weight | 100 Grams | | Liquid Volume | 100 Millilitres | | Liquid volume | 100 Millilitres | | Manufacturer | Ingenious Edibles | | Number of Items | 1 | | Number of Pieces | 1 | | Part Number | 53152M IE-WHITENER-100ML | | Region of Origin | Italy | | Size | 100 g (Pack of 1) | | Speciality | Vegan | | Specialty | Vegan | | UPC | 082652422898 | | Unit Count | 100.0 gram | ## Product Details - **Allergen information:** Contains: Milk, Sulphites - **Brand:** Ingenious Edibles - **Colour:** White - **Item form:** Paste - **Item weight:** 100 Grams - **Liquid volume:** 100 Millilitres - **Number of items:** 1 - **Speciality:** Vegan - **UPC:** 082652422898 - **Unit count:** 100.0 gram ## Images ![Icing & Frosting Whitener, White Food Colouring, 100g - Image 1](https://m.media-amazon.com/images/I/413H4Bc9KBL.jpg) ## Questions & Answers **Q: How much is needed in each prep of a batch of butter icing** A: As a rule for each batch I make consisting of 500 grams butter and 1kg of icing sugar I would average 20-25mls until I get the shade required. As long as you beat your butter until almost white you will need less of this to get the required shade **Q: Can this be used in chocolate** A: I've used it several times to whiten the white chocolate **Q: Is this suitable for colouring ganache** A: Yes you can use this to whiten your ganache ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great product *by M***K on 10 July 2025* Great product to use in buttercream before you add a colour. It works really well as it makes the buttercream white so when you then use the colour you want you get the colour you need. Always use this product now. ### ⭐⭐⭐⭐⭐ Nice addition to my baking collection, so i can get nice white icing. *by T***A on 20 December 2025* Just used this item for the first time today after making a Christmas cake icing, it does make the icing a lot whiter, for a better finished effect on my cakes. ### ⭐⭐⭐⭐ White Buttercream! *by S***R on 27 October 2025* Worked as expected but needed a lot to get a whiter buttercream. ## Frequently Bought Together - INGENIOUS EDIBLES : ICING & FROSTING WHITENER - 100ML - Lorann Oils Rum Bakery Emulsion: Realistic Rum Flavor, Ideal for Enhancing Boozy Notes in Baked Goods, Gluten-Free, Keto-Friendly, Rum Extract Alternative Essential for Your Kitchen - Lorann Oils Caramel 1 Ounce Flavoring --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/304697659-icing-and-frosting-whitener-white-food-colouring-100g](https://www.desertcart.hr/products/304697659-icing-and-frosting-whitener-white-food-colouring-100g) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-06-24*