---
product_id: 336723251
title: "Alchemy: The Surprising Power of Ideas That Don't Make Sense"
price: "€ 44.16"
currency: EUR
in_stock: true
reviews_count: 13
url: https://www.desertcart.hr/products/336723251-alchemy-the-surprising-power-of-ideas-that-dont-make-sense
store_origin: HR
region: Croatia
---

# Alchemy: The Surprising Power of Ideas That Don't Make Sense

**Price:** € 44.16
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- **What is this?** Alchemy: The Surprising Power of Ideas That Don't Make Sense
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## Description

Alchemy: The Surprising Power of Ideas That Don't Make Sense [Sutherland, Rory] on desertcart.com. *FREE* shipping on qualifying offers. Alchemy: The Surprising Power of Ideas That Don't Make Sense

Review: Informative - A brilliant and insightful book. Nearly every page is packed with gems.
Review: What fantastic and brilliant insights into marketing! - Brilliantly written this book is an enthralling and spellbinding masterpiece that will leave you with a sense of wonder and completely new perspective in the world of marketing and customers. From page 1, I was captivated by Sutherland's enchanting storytelling and delightful thought-provoking insights. But he also blends these with humour and wit that makes it so entertaining, offering a fresh perspective on the art of persuasion and the power of human perception. Through his personal and often shrewd anecdotes, historical examples, and cutting-edge research, he creates a chronicle that feels both informative and deeply human. Through his astute observations, he challenges readers to question their assumptions and explore the untapped and hidden magic that surrounds us in everyday life. We can potentially change the world around us for the better. How? By looking beyond the obvious, embracing ambiguity, and finding imaginative and inspired innovative solutions to age-old problems. Most of his work is based on solid theoretical research, but what truly sets Alchemy apart is Sutherland's ability to impeccably blend interdisciplinary insights into a coherent narrative. He has obviously mastered many diverse intellectual fields: psychology, economics, anthropology, and history, and effortlessly connects dots that have long eluded marketers, exposing the underlying patterns and forces that shape our choices and behaviours. Thus, complex concepts become more accessible and engaging, and he has persuaded me that advertising is not a waste of money, but one of the most intriguing and innovative parts of any business. In conclusion, this book is a true gem. I'm 66 and have more than 2000 books in my business library. If you asked me for the top 10, Rory Sutherland's book would unhesitatingly go into that pile, together with Tom Peters, Jim Collins, Chan Kim and Renee Mauborgne, Seth Godin, Bob Cialdini and Philip Kotler. It invites you to question, experiment, and embrace the art of dealing with customers, and guides the reader through an enthralling exploration of the human mind, disclosing the magic of innovation and creativity. An absolute must-read!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #62,354 in Books ( See Top 100 in Books ) #10 in Behavioral Psychology (Books) #29 in Direct Marketing (Books) #62 in Advertising (Books) |
| Customer Reviews | 4.5 4.5 out of 5 stars (2,108) |
| Dimensions  | 5.04 x 0.94 x 7.8 inches |
| ISBN-10  | 0753556529 |
| ISBN-13  | 978-0753556528 |
| Item Weight  | 9.3 ounces |
| Language  | English |
| Print length  | 320 pages |
| Publication date  | March 12, 2020 |
| Publisher  | WH Allen |

## Images

![Alchemy: The Surprising Power of Ideas That Don't Make Sense - Image 1](https://m.media-amazon.com/images/I/41AgsmdB7yL.jpg)
![Alchemy: The Surprising Power of Ideas That Don't Make Sense - Image 2](https://m.media-amazon.com/images/I/41Ethbi3EBL.jpg)
![Alchemy: The Surprising Power of Ideas That Don't Make Sense - Image 3](https://m.media-amazon.com/images/I/71nK4nL3-lL.jpg)
![Alchemy: The Surprising Power of Ideas That Don't Make Sense - Image 4](https://m.media-amazon.com/images/I/81Ziozc3GTL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Informative
*by J***S on December 8, 2025*

A brilliant and insightful book. Nearly every page is packed with gems.

### ⭐⭐⭐⭐⭐ What fantastic and brilliant insights into marketing!
*by A***S on May 25, 2023*

Brilliantly written this book is an enthralling and spellbinding masterpiece that will leave you with a sense of wonder and completely new perspective in the world of marketing and customers. From page 1, I was captivated by Sutherland's enchanting storytelling and delightful thought-provoking insights. But he also blends these with humour and wit that makes it so entertaining, offering a fresh perspective on the art of persuasion and the power of human perception. Through his personal and often shrewd anecdotes, historical examples, and cutting-edge research, he creates a chronicle that feels both informative and deeply human. Through his astute observations, he challenges readers to question their assumptions and explore the untapped and hidden magic that surrounds us in everyday life. We can potentially change the world around us for the better. How? By looking beyond the obvious, embracing ambiguity, and finding imaginative and inspired innovative solutions to age-old problems. Most of his work is based on solid theoretical research, but what truly sets Alchemy apart is Sutherland's ability to impeccably blend interdisciplinary insights into a coherent narrative. He has obviously mastered many diverse intellectual fields: psychology, economics, anthropology, and history, and effortlessly connects dots that have long eluded marketers, exposing the underlying patterns and forces that shape our choices and behaviours. Thus, complex concepts become more accessible and engaging, and he has persuaded me that advertising is not a waste of money, but one of the most intriguing and innovative parts of any business. In conclusion, this book is a true gem. I'm 66 and have more than 2000 books in my business library. If you asked me for the top 10, Rory Sutherland's book would unhesitatingly go into that pile, together with Tom Peters, Jim Collins, Chan Kim and Renee Mauborgne, Seth Godin, Bob Cialdini and Philip Kotler. It invites you to question, experiment, and embrace the art of dealing with customers, and guides the reader through an enthralling exploration of the human mind, disclosing the magic of innovation and creativity. An absolute must-read!

### ⭐⭐⭐⭐ Book for marketers
*by K***O on April 3, 2025*

Good for marketers early in their career.

## Frequently Bought Together

- Alchemy: The Surprising Power of Ideas That Don't Make Sense
- Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- The Choice Factory: 25 behavioural biases that influence what we buy

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-02-20*