---
product_id: 350320208
title: "Liquid Laundry Detergent, Plant- and Mineral-Based Ingredients Formula, HE, Vegan and Cruelty-free, Citrus Zest, 36 Loads, 60.8 Fl Oz,12072"
brand: "attitude"
price: "€ 119.07"
currency: EUR
in_stock: true
reviews_count: 5
category: "Attitude"
url: https://www.desertcart.hr/products/350320208-liquid-laundry-detergent-plant-and-mineral-based-ingredients-formula-he
store_origin: HR
region: Croatia
---

# 98% natural ingredients 36 powerful loads per bottle HDPE #2 recyclable bottle Liquid Laundry Detergent, Plant- and Mineral-Based Ingredients Formula, HE, Vegan and Cruelty-free, Citrus Zest, 36 Loads, 60.8 Fl Oz,12072

**Brand:** attitude
**Price:** € 119.07
**Availability:** ✅ In Stock

## Summary

> 🌟 Elevate your laundry game with clean power that cares!

## Quick Answers

- **What is this?** Liquid Laundry Detergent, Plant- and Mineral-Based Ingredients Formula, HE, Vegan and Cruelty-free, Citrus Zest, 36 Loads, 60.8 Fl Oz,12072 by attitude
- **How much does it cost?** € 119.07 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/350320208-liquid-laundry-detergent-plant-and-mineral-based-ingredients-formula-he)

## Best For

- attitude enthusiasts

## Why This Product

- Trusted attitude brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gentle Yet Mighty:** Formulated enzyme- and chemical-free, perfect for sensitive skin and delicate fabrics, yet tough on stains and odors.
- • **Eco-Chic Packaging:** Sleek, smooth, and wider cap design meets your appliance’s needs while the bottle is fully recyclable—style meets sustainability.
- • **Energy-Smart Cleaning:** Effective in cold water to save energy and protect your clothes, making every wash a win for your wallet and the planet.
- • **Pure Power, Naturally:** Harness the cleaning strength of 98% plant- and mineral-based ingredients for spotless laundry without compromise.
- • **Vegan & Cruelty-Free Confidence:** PETA-certified and free from harsh chemicals, so you can feel good about what touches your skin and the environment.

## Overview

ATTITUDE Liquid Laundry Detergent delivers 36 loads of powerful, plant- and mineral-based cleaning with 98% naturally sourced ingredients. Its innovative wider cap design ensures precise dosing, while the formula is free from harsh chemicals, enzymes, and dyes—safe for sensitive skin and all machine types. Packaged in a fully recyclable HDPE #2 bottle, this vegan and cruelty-free detergent combines eco-consciousness with effective stain and odor removal, all wrapped in a refreshing citrus zest scent.

## Description

Formulated with naturally derived ingredients, this laundry soap packs excellent detergent power and is free of enzymes. Clean, powerful, and gentle on everything you love, it is designed to be effective even in cold water, saving you energy, as well as gentle enough for your most delicate machine-friendly fabrics, and powerful enough for your dirtiest clothes. This EWG Verified formula meets the highest standards of safety, made without bleach, SLS, SLES, colorants, alcohol, or formaldehyde. Powered by 98% naturally derived ingredients, it effectively lifts stains, tackles odors, and cuts through grease, all while being safe for both HE and conventional machines. Each bottle gives you up to 36 loads of fresh, clean laundry, leaving a fresh and clean scent. Its invigorating citrus top notes blend harmoniously with floral and herbaceous lavender, enveloping your laundry in a soothing and revitalizing fragrance. Gentle enough for whites and colors, this formula performs at all water temperatures and keeps your clothes, towels, and linens clean, without fading or damage. Plus, it’s 100% vegan and cruelty-free, because caring for your clothes shouldn’t come at the expense of your values.

Review: I have really liked this detergent so far. Instructions are clear on how to use, but I just eyeball it :) The scent is nice but not too "perfumy" A little goes a long way and it has washed my clothes and other laundry just as well as other big box products. It has worked in hot and cold water washes. BUT, I love that it has none of the "bad" stuff in it. We have sensitive skin in our house and this has not caused any issues. Highly recommend!
Review: I’ve been using ATTITUDE laundry detergent for over a year now, and I’m absolutely thrilled with it! As a parent, finding a product that is both safe for my family and effective is a top priority—and ATTITUDE ticks all the boxes. Made from 98% natural and clean ingredients, it stands out in a market flooded with conventional detergents packed with harsh chemicals, artificial fragrances, and dyes. It’s a relief to know I’m not exposing my family to harmful substances with every wash. One of the most important benefits for me is that ATTITUDE is gentle enough for my daughter, who has eczema. Unlike other detergents that left her skin irritated and red, this one has been a game-changer. Her skin has stayed calm and rash-free, which I find incredible. And as a bonus, it doesn’t leave behind that overpowering chemical scent or residue that I’ve come to expect from traditional detergents—just fresh, clean clothes without any harsh after-smell. The performance is fantastic too! ATTITUDE gets clothes spotless and fresh without compromising on safety or environmental impact. I also appreciate the brand’s commitment to reducing plastic waste, which is something I’m personally passionate about. Making small, responsible changes like this for the sake of the environment gives me hope for future generations. I honestly can’t imagine going back to regular detergent after experiencing the benefits of ATTITUDE. It’s effective, gentle, and eco-friendly—everything you could want in a laundry detergent. If you’re looking for a safer, cleaner alternative to ordinary products, I highly recommend giving ATTITUDE a try. You won’t be disappointed!

## Features

- NEW DESIGN: The new detergent cap is smooth and has been designed wider to pour detergent/softener directly into the washer drawer according to your appliance's instructions. If you wish to dose with the cap, dosage lines are engraved inside the cap.
- EWG VERIFIED: Clean ingredients and full transparency
- NATURAL ORIGIN: Made with ≥ 98 % naturally sourced ingredients
- INGREDIENTS: Laundry detergent with powerful naturally sourced surfactants
- EASY RECYCLABLE PACKAGING: Bottle made from easily recyclable HDPE #2 plastic
- PETA CERTIFIED: 100% vegan and cruelty-free

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0048IFS5W |
| ASIN  | B0048IFS5W |
| Best Sellers Rank | #112,989 in Health ( See Top 100 in Health ) #779 in Liquid Laundry Detergent |
| Brand Name | Attitude |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,642) |
| Customer reviews | 4.6 4.6 out of 5 stars (2,642) |
| Formulation Type | Concentrated |
| Is Discontinued By Manufacturer  | No |
| Item Dimensions | 9 x 19.4 x 27.1 centimeters |
| Item Form | Liquid |
| Item Type Name | Liquid Laundry Detergent |
| Item model number  | 12072 |
| Language  | English, French |
| Liquid Volume | 60.8 Fluid Ounces |
| Manufacturer | ATTITUDE Bio Spectra |
| Manufacturer  | ATTITUDE Bio Spectra |
| Material Features | Biodegradable, Plant- and Mineral-Based, Recyclable Container, Vegan |
| Material Type Free | Dye Free, Enzyme Free, Formaldehyde Free, Phosphate Free, Phthalate Free |
| Number of Items | 1 |
| Product Dimensions  | 8.99 x 19.41 x 27.1 cm; 1.98 kg |
| Scent | Citrus Zest |
| Skin Type | All |
| Specific Uses For Product | Machine Wash |
| Unit Count | 60.8 Milliliters |

## Product Details

- **Brand:** Attitude
- **Item form:** Liquid
- **Material type free:** Dye Free, Enzyme Free, Formaldehyde Free, Phosphate Free, Phthalate Free
- **Scent:** Citrus Zest
- **Unit count:** 60.8 Milliliters

## Images

![Liquid Laundry Detergent, Plant- and Mineral-Based Ingredients Formula, HE, Vegan and Cruelty-free, Citrus Zest, 36 Loads, 60.8 Fl Oz,12072 - Image 1](https://m.media-amazon.com/images/I/61Rj2ZjScIL.jpg)

## Available Options

This product comes in different **Size, Scent** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by E***H on 5 March 2024*

I have really liked this detergent so far. Instructions are clear on how to use, but I just eyeball it :) The scent is nice but not too "perfumy" A little goes a long way and it has washed my clothes and other laundry just as well as other big box products. It has worked in hot and cold water washes. BUT, I love that it has none of the "bad" stuff in it. We have sensitive skin in our house and this has not caused any issues. Highly recommend!

### ⭐⭐⭐⭐⭐ Review
*by T***S on 26 January 2025*

I’ve been using ATTITUDE laundry detergent for over a year now, and I’m absolutely thrilled with it! As a parent, finding a product that is both safe for my family and effective is a top priority—and ATTITUDE ticks all the boxes. Made from 98% natural and clean ingredients, it stands out in a market flooded with conventional detergents packed with harsh chemicals, artificial fragrances, and dyes. It’s a relief to know I’m not exposing my family to harmful substances with every wash. One of the most important benefits for me is that ATTITUDE is gentle enough for my daughter, who has eczema. Unlike other detergents that left her skin irritated and red, this one has been a game-changer. Her skin has stayed calm and rash-free, which I find incredible. And as a bonus, it doesn’t leave behind that overpowering chemical scent or residue that I’ve come to expect from traditional detergents—just fresh, clean clothes without any harsh after-smell. The performance is fantastic too! ATTITUDE gets clothes spotless and fresh without compromising on safety or environmental impact. I also appreciate the brand’s commitment to reducing plastic waste, which is something I’m personally passionate about. Making small, responsible changes like this for the sake of the environment gives me hope for future generations. I honestly can’t imagine going back to regular detergent after experiencing the benefits of ATTITUDE. It’s effective, gentle, and eco-friendly—everything you could want in a laundry detergent. If you’re looking for a safer, cleaner alternative to ordinary products, I highly recommend giving ATTITUDE a try. You won’t be disappointed!

### ⭐⭐⭐⭐⭐ Review
*by K***W on 20 March 2026*

Absolutely amazing detergent and I will never go back to tide. We hardly need to use any product and everything comes out so clean and soft! I have kids so that says a lot. No more crunchy clothes, even when hang drying, everything smells so fresh. I bought also wool dryer balls and organic lavender essential oils which I put onto the dryer balls and wow the clothes from the dryer smell amazing!

## Frequently Bought Together

- ATTITUDE Liquid Laundry Detergent, EWG Verified Laundry Soap, 36 Loads, HE Compatible, Vegan, Plant Based Products, Cruelty-Free, Citrus Zest, 60.8 Fl Oz
- ATTITUDE Dishwashing Liquid, EWG Verified, Vegan Dish Soap, Plant Based, Naturally Derived Products, Citrus Zest, 23.7 Fl Oz
- ATTITUDE Laundry Fabric Softener Liquid, Vegan and Naturally Derived Detergent, Plant Based, HE Washing Machine Compatible, Citrus Zest, 40 Loads, 33.8 Fl Oz

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**Shop now:** [https://www.desertcart.hr/products/350320208-liquid-laundry-detergent-plant-and-mineral-based-ingredients-formula-he](https://www.desertcart.hr/products/350320208-liquid-laundry-detergent-plant-and-mineral-based-ingredients-formula-he)

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-04-25*