---
product_id: 355540036
title: "Radical Product Thinking: The New Mindset for Innovating Smarter"
price: "€ 51.02"
currency: EUR
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reviews_count: 12
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---

# Radical Product Thinking: The New Mindset for Innovating Smarter

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Radical Product Thinking: The New Mindset for Innovating Smarter [R. Dutt] on desertcart.com. *FREE* shipping on qualifying offers. Radical Product Thinking: The New Mindset for Innovating Smarter

Review: Always start with Vision - Packed to the gills with pragmatic frameworks, structured mad-libs, poignant advice, a delightful discussion of "product diseases", and a willingness to challenge conventional wisdom within product management: Dutt gives a gift to the product world. Before I get to the summary of the work, there are a few elements of this work that marks it as refreshing. First, while she uses case studies, they do not account for the bulk of the word content. They are quick and precise. Second, it's not entrenched in the B2C, Venture Capital world of Silicon Valley (though there are some examples). She repeatedly draws on product examples that are not software and articulates how B2B software differs from B2C. It's hard to use a method designed for B2C when designing a B2B product! Finally, someone that says so! And last, but not least, she challenges conventional product wisdom. For example, Dutt situates MVP within the Radical Product Thinking framework-- between Strategy and Execution, because it's not sufficient by itself. And every Product Manager of B2B and mission-critical products rejoiced! Likewise, she challenges readers to critically reflect on their OKR's to ensure that they are measuring the right thing and demonstrating how they can go array. Here's the summary: R. Dutt catches a balance between strategy and tactics that few product thinkers have achieved. She starts by offering a quick vision mad-lib (similar to a "value proposition"), allowing readers to quickly write a vision statement without getting lost in the mechanics. Then, she moves to the next level down, providing a strategic framework to connect the why with the how. The Real pain points, Design, Capabilities, and Logistics (RDCL) framework is akin to a business model canvas/ lean canvas but much easier to read and use. Next up is a prioritization matrix that empowers the PM to communicate with both team members for execution and helps to align stakeholders. It's only then that she digs into the execution phase. This chapter comes with worksheets and structured statements that force the reader to articulate the connection between the strategy. She wraps up by talking about product influence on culture and the implications of ethics. In other words, she starts with the big picture of the product, goes down to execution level details, and then zooms back out to discuss and engage readers on the product big picture with its impact on the world that we live in! I can't wait to read it again.
Review: Radical Product Thinking is a must read! - What a gem this book is! How many times have you asked or heard someone else ask, “What do you mean by ‘product’?” Radhika Dutt’s simple yet powerful definition of product as a “mechanism to create change” has helped me see the real possibilities behind the transformation work I do. I’ve always believed in the power of a strong vision, but now I know how to apply it to my day-to-day activities and decisions. Now I know how to create products that are vision-driven. My team and I have already started using her RPT model that’s laid out so clearly in the book. I’ve found it to be easy to understand and apply. It’s truly reframing my mindset and giving my team a systematic way to change the world for our customers! If being vision-driven and creating world changing products excites you, then this book is for you. Radhika, thank you for changing my world with your product, Radical Product Thinking!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #181,922 in Books ( See Top 100 in Books ) #13 in Business Research & Development #13 in Industrial Product Design #131 in Business Education & Reference (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (76) |
| Dimensions  | 5.98 x 0.59 x 9.02 inches |
| ISBN-10  | 1523093315 |
| ISBN-13  | 978-1523093311 |
| Item Weight  | 10.5 ounces |
| Language  | English |
| Print length  | 216 pages |
| Publication date  | September 28, 2021 |
| Publisher  | Berrett-Koehler Publishers |

## Images

![Radical Product Thinking: The New Mindset for Innovating Smarter - Image 1](https://m.media-amazon.com/images/I/716geywy-9L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Always start with Vision
*by M***R on November 9, 2021*

Packed to the gills with pragmatic frameworks, structured mad-libs, poignant advice, a delightful discussion of "product diseases", and a willingness to challenge conventional wisdom within product management: Dutt gives a gift to the product world. Before I get to the summary of the work, there are a few elements of this work that marks it as refreshing. First, while she uses case studies, they do not account for the bulk of the word content. They are quick and precise. Second, it's not entrenched in the B2C, Venture Capital world of Silicon Valley (though there are some examples). She repeatedly draws on product examples that are not software and articulates how B2B software differs from B2C. It's hard to use a method designed for B2C when designing a B2B product! Finally, someone that says so! And last, but not least, she challenges conventional product wisdom. For example, Dutt situates MVP within the Radical Product Thinking framework-- between Strategy and Execution, because it's not sufficient by itself. And every Product Manager of B2B and mission-critical products rejoiced! Likewise, she challenges readers to critically reflect on their OKR's to ensure that they are measuring the right thing and demonstrating how they can go array. Here's the summary: R. Dutt catches a balance between strategy and tactics that few product thinkers have achieved. She starts by offering a quick vision mad-lib (similar to a "value proposition"), allowing readers to quickly write a vision statement without getting lost in the mechanics. Then, she moves to the next level down, providing a strategic framework to connect the why with the how. The Real pain points, Design, Capabilities, and Logistics (RDCL) framework is akin to a business model canvas/ lean canvas but much easier to read and use. Next up is a prioritization matrix that empowers the PM to communicate with both team members for execution and helps to align stakeholders. It's only then that she digs into the execution phase. This chapter comes with worksheets and structured statements that force the reader to articulate the connection between the strategy. She wraps up by talking about product influence on culture and the implications of ethics. In other words, she starts with the big picture of the product, goes down to execution level details, and then zooms back out to discuss and engage readers on the product big picture with its impact on the world that we live in! I can't wait to read it again.

### ⭐⭐⭐⭐⭐ Radical Product Thinking is a must read!
*by T***E on October 16, 2021*

What a gem this book is! How many times have you asked or heard someone else ask, “What do you mean by ‘product’?” Radhika Dutt’s simple yet powerful definition of product as a “mechanism to create change” has helped me see the real possibilities behind the transformation work I do. I’ve always believed in the power of a strong vision, but now I know how to apply it to my day-to-day activities and decisions. Now I know how to create products that are vision-driven. My team and I have already started using her RPT model that’s laid out so clearly in the book. I’ve found it to be easy to understand and apply. It’s truly reframing my mindset and giving my team a systematic way to change the world for our customers! If being vision-driven and creating world changing products excites you, then this book is for you. Radhika, thank you for changing my world with your product, Radical Product Thinking!

### ⭐⭐⭐⭐⭐ 7 Habits of highly effective product managers
*by G***I on August 23, 2024*

This books lives up to the name “RADICAL”. It is a paradigm shift in the way I think about product development. After reading, re-reading, taking Radhika’s course on Pendo and practicing it, I can confidently say the book is Steven Covey’s “7 habits of highly effective people” applied to Product Management. The authors give relevant examples and was easy to relate to the concepts.

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*Last updated: 2026-05-19*