--- product_id: 3833531 title: "Everyday Fashions of the Thirties As Pictured in Sears Catalogs (Dover Fashion and Costumes)" price: "€ 54.44" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.hr/products/3833531-everyday-fashions-of-the-thirties-as-pictured-in-sears-catalogs store_origin: HR region: Croatia --- # Everyday Fashions of the Thirties As Pictured in Sears Catalogs (Dover Fashion and Costumes) **Price:** € 54.44 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Everyday Fashions of the Thirties As Pictured in Sears Catalogs (Dover Fashion and Costumes) - **How much does it cost?** € 54.44 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/3833531-everyday-fashions-of-the-thirties-as-pictured-in-sears-catalogs) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of '29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: "Thrift is the spirit of the day. Reckless spending is a thing of the past." You'll see here how simpler women's fashion designs — of more traditional, affordable material — recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray. For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without. Review: A Very Handy Resource - This is an excellent resource for historical fiction writers. Plenty of pictures of ordinary clothes, not high-fashion, and their prices. An easy to use and convenient reference! Review: Beautiful book - I love this book ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,057,272 in Books ( See Top 100 in Books ) #21 in Antique & Collectible Textiles & Costumes #52 in Antique & Collectible Magazines & Newspapers #95 in Style & Clothing | | Customer Reviews | 4.7 out of 5 stars 207 Reviews | ## Images ![Everyday Fashions of the Thirties As Pictured in Sears Catalogs (Dover Fashion and Costumes) - Image 1](https://m.media-amazon.com/images/I/91REX5oIzfL.jpg) ## Available Options This product comes in different **Media Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ A Very Handy Resource *by E***5 on October 12, 2024* This is an excellent resource for historical fiction writers. Plenty of pictures of ordinary clothes, not high-fashion, and their prices. An easy to use and convenient reference! ### ⭐⭐⭐⭐⭐ Beautiful book *by S***N on July 4, 2026* I love this book ### ⭐⭐⭐⭐⭐ It's the Sears catalog *by C***M on November 1, 2013* The Sears catalog is a guide, overview but also what mainstream America bought and wore for a good part of the 20th century. In this case, the 1930s -which has been overlooked fashion wise - is shown. You can definitely see how Sears was heavily influenced by cinema or maybe it would be fair to say vice versa. Anyone looking for era thinking and fashion, this is a good illustration. ## Frequently Bought Together - Everyday Fashions of the Thirties As Pictured in Sears Catalogs (Dover Fashion and Costumes) - Everyday Fashions of the Forties As Pictured in Sears Catalogs (Dover Fashion and Costumes) - Everyday Fashions of the Fifties As Pictured in Sears Catalogs (Dover Fashion and Costumes) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/3833531-everyday-fashions-of-the-thirties-as-pictured-in-sears-catalogs](https://www.desertcart.hr/products/3833531-everyday-fashions-of-the-thirties-as-pictured-in-sears-catalogs) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-10-02*