---
product_id: 38466990
title: "Purple Sage Brightening Shampoo- Balance, Tone & Brighten Blonde, Silver, Grey, Bleached, Color Treated or Highlighted Hair, Eliminate Brassiness & Yellowing (13.53 Fl Oz (Pack of 1))"
brand: "theorie"
price: "€ 52.00"
currency: EUR
in_stock: true
reviews_count: 9
category: "Theorie"
url: https://www.desertcart.hr/products/38466990-purple-sage-brightening-shampoo-balance-tone-and-brighten-blonde-silver
store_origin: HR
region: Croatia
---

# Brightens & eliminates brassiness Natural botanical oils Purple pigment tech Purple Sage Brightening Shampoo- Balance, Tone & Brighten Blonde, Silver, Grey, Bleached, Color Treated or Highlighted Hair, Eliminate Brassiness & Yellowing (13.53 Fl Oz (Pack of 1))

**Brand:** theorie
**Price:** € 52.00
**Availability:** ✅ In Stock

## Summary

> 💜 Elevate your blonde game—shine brighter, feel bolder!

## Quick Answers

- **What is this?** Purple Sage Brightening Shampoo- Balance, Tone & Brighten Blonde, Silver, Grey, Bleached, Color Treated or Highlighted Hair, Eliminate Brassiness & Yellowing (13.53 Fl Oz (Pack of 1)) by theorie
- **How much does it cost?** € 52.00 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/38466990-purple-sage-brightening-shampoo-balance-tone-and-brighten-blonde-silver)

## Best For

- theorie enthusiasts

## Why This Product

- Trusted theorie brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Brassiness Be Gone:** Neutralizes yellow tones for a flawless, salon-fresh finish
- • **Color-Safe Formula:** Gentle on keratin & color-treated hair, preserving vibrancy
- • **Instant Radiance Boost:** Brightens blonde, silver & color-treated hair from the first wash
- • **Nourishing Natural Oils:** Infused with Salvia, Grape Seed & Argan oils for smooth, healthy shine
- • **Signature Aloe Vera Scent:** Fresh, calming aroma that elevates your hair care ritual

## Overview

Purple Sage Brightening Shampoo is expertly formulated to restore and enhance blonde, silver, grey, and color-treated hair by eliminating brassiness and yellowing. Powered by natural botanical extracts and a color-safe formula, it delivers professional-level brightening and nourishment while leaving hair stronger, smoother, and radiantly vibrant with a refreshing aloe vera scent.

## Description

Hair Body + Hands Travel Kits

Review: Quick brightening results after one use - Product is amazing! Upon first use my hair is brighter and more body. The scent is amazing. It’s something to use 2 days out of the week because if used more than that your hair will begin to turn pink ( if you like pink then it’s a good thing) It’s hard to find this product anywhere so when I found it here on desertcart I had to purchase. I do think it is a bit pricey. First time I purchased at a store it was for 5.99. I’ve used several other brightening product but none have been in comparison to after once use you can see fast results. Just wished it was not so pricey!
Review: Great product! - I have been buying this product since 2017 and havent gone back to any other purple shampoo/ conditioner since. This product really helped me keep my color and remove any brassy gold tones. The scent is really nice as well. My friends ask what hair treatments I use because my hair is so shiny and soft. I have really decreased on purchasing many hair products and have stuck to my basic favorites, this duo will always remain in my go to hair care favorites.

## Features

- BENEFITS: Brightens and restores beautiful natural tones to blonde and silver hair. Hair is stronger, smoother, and full of dazzling healthy radiance.
- INDICATION: For blonde and silver hair.
- COLOR SAFE FORMULA: Safe for color and keratin-treated hair.
- NATURAL INGREDIENTS: Salvia Officinalis Extract, Vitis Vinifera Seed Oil, Argania Spinosa Kernel Oil.
- FOR PROFESSIONAL RESULTS Saturate hair with this brightening shampoo and work it into a lather. Rinse thoroughly. For the greatest color repairing and cleansing results, use with Purple Sage Brightening Conditioner and adjust the frequency of use based on discoloration level.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01LYQ7H96 |
| Active Ingredients | betaine,chloride,citric acid,glyceryl stearate,jasmine |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #161,466 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #251 in 2-in-1 Shampoo & Conditioner #3,725 in Hair Shampoo |
| Brand | Theorie |
| Brand Name | Theorie |
| Customer Reviews | 4.4 out of 5 stars 476 Reviews |
| Hair Type | Color Treated |
| Item Dimensions | 2.5 x 2.5 x 7 inches |
| Item Form | Liquid |
| Item Weight | 13.5 Ounces |
| Liquid Volume | 400 Milliliters |
| Manufacturer | Hautehouse, LLC |
| Manufacturer Part Number | TH-PSS400_S |
| Material Type Free | Chemical Free |
| Model Number | TH-PSS400_S |
| Number of Items | 1 |
| Product Benefits | Eliminates brassiness and neutralizes yellowing in blonde, silver, highlighted hair |
| Recommended Uses For Product | Color Treated |
| Scent | Aloe Vera |
| Scent Name | Aloe Vera |
| Suitable Hair Color | Silver |
| UPC | 818893017506 |
| Unit Count | 13.5 Fluid Ounces |

## Product Details

- **Age Range (Description):** Adult
- **Brand:** Theorie
- **Hair Type:** Color Treated
- **Item Form:** Liquid
- **Scent:** Aloe Vera

## Images

![Purple Sage Brightening Shampoo- Balance, Tone & Brighten Blonde, Silver, Grey, Bleached, Color Treated or Highlighted Hair, Eliminate Brassiness & Yellowing (13.53 Fl Oz (Pack of 1)) - Image 1](https://m.media-amazon.com/images/I/61xD1RDu5kL.jpg)

## Available Options

This product comes in different **Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Quick brightening results after one use
*by S***Z on June 2, 2020*

Product is amazing! Upon first use my hair is brighter and more body. The scent is amazing. It’s something to use 2 days out of the week because if used more than that your hair will begin to turn pink ( if you like pink then it’s a good thing) It’s hard to find this product anywhere so when I found it here on Amazon I had to purchase. I do think it is a bit pricey. First time I purchased at a store it was for 5.99. I’ve used several other brightening product but none have been in comparison to after once use you can see fast results. Just wished it was not so pricey!

### ⭐⭐⭐⭐⭐ Great product!
*by F***A on February 14, 2022*

I have been buying this product since 2017 and havent gone back to any other purple shampoo/ conditioner since. This product really helped me keep my color and remove any brassy gold tones. The scent is really nice as well. My friends ask what hair treatments I use because my hair is so shiny and soft. I have really decreased on purchasing many hair products and have stuck to my basic favorites, this duo will always remain in my go to hair care favorites.

### ⭐⭐⭐⭐⭐ The Perfect Gray Hair Shampoo
*by C***S on July 3, 2025*

I love this shampoo! It makes my gray hair shiny and manageable. It is one of my “old lady indulgences”!

## Frequently Bought Together

- Theorie Purple Sage Brightening Shampoo- Balance, Tone & Brighten Blonde, Silver, Grey, Bleached, Color Treated or Highlighted Hair, Eliminate Brassiness & Yellowing (13.53 Fl Oz (Pack of 1))
- Theorie Purple Sage Brightening Conditioner for Blonde, Bleached, Silver, and Grey Hair - Eliminates Brassiness & Yellows | Infused with Argan, Marula, and Grape Seed Oil - 400mL
- Theorie Purple Sage Brightening Conditioner for Blonde, Bleached, Silver, & Grey Hair. Instantly Eliminates, Neutralizes Brassiness & Yellows | With Argan, Marula, & Grape Seed Oil (800mL)

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.hr/products/38466990-purple-sage-brightening-shampoo-balance-tone-and-brighten-blonde-silver](https://www.desertcart.hr/products/38466990-purple-sage-brightening-shampoo-balance-tone-and-brighten-blonde-silver)

---

*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-07-17*