---
product_id: 38859708
title: "Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free"
brand: "wet n wild"
price: "€ 13.45"
currency: EUR
in_stock: true
reviews_count: 13
category: "Wet N Wild"
url: https://www.desertcart.hr/products/38859708-photo-focus-matte-liquid-foundation-soft-beige-vegan-and-cruelty
store_origin: HR
region: Croatia
---

# Vegan & cruelty-free formula Matte, light-diffusing complex Tested under 7 lighting conditions Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free

**Brand:** wet n wild
**Price:** € 13.45
**Availability:** ✅ In Stock

## Summary

> ✨ Capture your flawless matte glow—no filter required! 📸

## Quick Answers

- **What is this?** Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free by wet n wild
- **How much does it cost?** € 13.45 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/38859708-photo-focus-matte-liquid-foundation-soft-beige-vegan-and-cruelty)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Matte Magic:** Soft-focus, matte finish blurs imperfections for a natural second-skin look.
- • **Ethical Beauty:** 100% vegan and cruelty-free—look good, feel good, do good.
- • **Inclusive Shade Match:** Color matched for all undertones, so your skin tone shines authentically.
- • **Flawless in Every Light:** Road-tested under 7 photo lighting conditions for camera-ready perfection anytime.
- • **No White Cast, No Filter Needed:** Breakthrough light-adjusting complex ensures selfie-perfect skin without flash glare.

## Overview

wet n wild Photo Focus Matte Liquid Foundation in Soft Beige is a vegan, cruelty-free foundation engineered with a light-diffusing matte complex. Tested under seven different lighting conditions, it delivers a natural, second-skin finish that eliminates white cast and enhances all undertones for flawless, camera-ready skin every time.

## Description

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #no filter perfection.

Review: Affordable and Amazing! - I’ve never had an issue with this foundation I love it. It’s not extremely high coverage but it’s not light coverage either, I just blend in a couple dabs across my face and it’s perfect and it gives that nice even skin tone with a natural looking finish.
Review: BEST MAKEUP - BEST Makeup that is reasonably priced - so happy I bought it! works better than my $35 one

## Features

- Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
- Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
- Specially made with a matte, light-diffusing complex to give your skin No.nofilter perfection.
- Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin No.nofilter perfection.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B01MY7M3R8 |
| Best Sellers Rank | #6,399 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #72 in Foundation Makeup |
| Customer Reviews | 4.4 4.4 out of 5 stars (24,367) |
| Is Discontinued By Manufacturer  | No |
| Item model number  | D365C |
| Manufacturer  | Markwins Beauty Products |
| Product Dimensions  | 3.97 x 1.53 x 3.97 inches; 0.29 ounces |
| UPC  | 077802536532 |

## Product Details

- **Color:** Soft Beige
- **Item Form:** Liquid
- **Material Type Free:** Gluten Free
- **Recommended Uses For Product:** Moisturizing
- **Skin Type:** All, Combination, Dry, Oily

## Images

![Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free - Image 1](https://m.media-amazon.com/images/I/713PLASil4L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: what is the spatula for**
A: IDK but I just use the spatula to take out FOUNDATION and put it on the back of my hand. Then I apply to face.

**Q: Is porcelain or shell ivory lighter? I don't get a lot of sun**
A: I use cover girl bisque ivory powder over this. I use shell ivory...which I can't believe fir first time matches my skin exactly.  I have light to medium skin with hint of rosiness in my face. Which I hate.  This coverage is definitely lighter skin...lIke a sand color without any red tone or yellow tone.  SHELL IVORY = SAND COLOR.  THEY HAVE MATTE OR DEWY LUMINEUX VERSION.  I am currently using the dewy version...not matte.  It seems a bit heavy..but the magic is how u apply.  Buy one of those silicone tools to spread foundation. Dont use sponges.  U waste alot!  On my chin..I put 3 dots across chin. With silicone spatula spreader tool I can lightly spread it from chin up to above lips and right below eyes.  A little goes a long way and...it stays on all day!  I think it's slightly water proof.  It doesn't smear off when I sweat.  My skin tends to be dry. I'm 50.  It makes my skin very sift..perhaps oil in it?  Might be too much if your young and have oily skin.  God for mid range oily to dry skin or dry skin.

**Q: Which is less yellow/orange, golden beige or bronze beige?**
A: Bronze beige

**Q: Is this matte or dewy?**
A: It’s matte! There is also a dewy line too tho!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Affordable and Amazing!
*by K***K on October 21, 2025*

I’ve never had an issue with this foundation I love it. It’s not extremely high coverage but it’s not light coverage either, I just blend in a couple dabs across my face and it’s perfect and it gives that nice even skin tone with a natural looking finish.

### ⭐⭐⭐⭐⭐ BEST MAKEUP
*by M***P on January 27, 2026*

BEST Makeup that is reasonably priced - so happy I bought it! works better than my $35 one

### ⭐⭐⭐⭐ Great Coverage, Just a Little Heavier Than I Prefer 💄✨
*by S***E on February 4, 2026*

I really like this foundation and was impressed with the coverage. It goes on smoothly and does a great job evening out my skin tone. The color matched well, and it gives a nice matte finish that lasts throughout the day. The only downside for me is that it feels a little heavier than I prefer, especially if you like lightweight or barely-there makeup. It would be perfect for someone who wants fuller coverage, but I personally prefer something lighter for everyday wear. Pro tip: Apply with a damp sponge and light layers for a more natural feel. Overall, a good foundation with strong coverage and staying power. 💖✨

## Frequently Bought Together

- wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free
- wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Fair Warm

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**Shop now:** [https://www.desertcart.hr/products/38859708-photo-focus-matte-liquid-foundation-soft-beige-vegan-and-cruelty](https://www.desertcart.hr/products/38859708-photo-focus-matte-liquid-foundation-soft-beige-vegan-and-cruelty)

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-02-27*