---
product_id: 417718944
title: "WILEY LOVED: How to Rethink Marketing for Tech Products"
price: "€ 71.29"
currency: EUR
in_stock: true
reviews_count: 1
url: https://www.desertcart.hr/products/417718944-wiley-loved-how-to-rethink-marketing-for-tech-products
store_origin: HR
region: Croatia
---

# WILEY LOVED: How to Rethink Marketing for Tech Products

**Price:** € 71.29
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** WILEY LOVED: How to Rethink Marketing for Tech Products
- **How much does it cost?** € 71.29 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/417718944-wiley-loved-how-to-rethink-marketing-for-tech-products)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.

Review: Great book - I liked the read and will be able to apply learnings in my life.

## Features

- Item Trademark: JOHN WILEY & SONS INC
- manufacturer: John Wiley & Sons Inc
- Item Weight: grams, pounds, 1.24340715768, 564.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #65,211 in Books ( See Top 100 in Books ) #83 in Business Research & Development #107 in Industrial, Manufacturing & Operational Systems #201 in Technology |
| Customer Reviews | 4.6 out of 5 stars 205 Reviews |

## Images

![WILEY LOVED: How to Rethink Marketing for Tech Products - Image 1](https://m.media-amazon.com/images/I/71JGnUdqC5L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great book
*by P***N on 6 May 2024*

I liked the read and will be able to apply learnings in my life.

## Frequently Bought Together

- Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
- Transformed: Moving to the Product Operating Model (Silicon Valley Product Group)
- Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-05-17*