---
product_id: 421270
title: "Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1)"
brand: "american crew"
price: "€ 29.83"
currency: EUR
in_stock: true
reviews_count: 13
category: "American Crew"
url: https://www.desertcart.hr/products/421270-mens-hair-forming-cream-old-version-like-hair-gel-medium
store_origin: HR
region: Croatia
---

# Medium Shine for natural finish Medium Hold for flexible control Easy washout, no buildup Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1)

**Brand:** american crew
**Price:** € 29.83
**Availability:** ✅ In Stock

## Summary

> 💼 Elevate your style game with flexible hold and natural shine—because your hair deserves the best.

## Quick Answers

- **What is this?** Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1) by american crew
- **How much does it cost?** € 29.83 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/421270-mens-hair-forming-cream-old-version-like-hair-gel-medium)

## Best For

- american crew enthusiasts

## Why This Product

- Trusted american crew brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Clean & Convenient:** Washes out easily without residue, so your hair stays fresh and ready for the next style.
- • **Natural Healthy Shine:** Achieve that just-right glow with a medium shine that says ‘polished, not plastic.’
- • **Trusted Grooming Legacy:** From the #1 men’s professional styling brand—25+ years of elevating men’s style worldwide.
- • **Versatile Styling Power:** Perfect for everything from sleek boardroom looks to casual weekend vibes.
- • **Effortless All-Day Style:** Medium hold keeps your look sharp yet flexible—no stiffness, no compromise.

## Overview

American Crew Men's Hair Forming Cream (Old Version) delivers a pliable medium hold and medium shine for versatile, natural-looking hairstyles. Designed for easy application and effortless washout, this 3 oz cream is ideal for men seeking a professional yet flexible styling solution from a trusted grooming leader with over 25 years of expertise.

## Description

Product Description American Crew has been redefining what it means to be a well groomed man. Innovative grooming products and pioneering education have been defining grooming for 25 years. Creating and caring for everything needed in men's styles. American Crew is a leader in, Men's Grooming for HAIR, BODY, SHAVE, STYLE, COLOGNE, and SKINCARE categories. As the global leader in men's grooming and the "Official Supplier to Men", American Crew's ongoing commitment to elevate men's style and enhance their personal image by providing education and marketing to share the brands' vision. brand_description American Crew is a landmark in the history of men’s grooming. Our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products. Today, American Crew is the #1 Men's Professional Styling and Hair Care Brand.* Men and their stylists count on us for the latest and best in hair, body, shave and styling products. For more than 25 years, we’ve delivered. *Source: Kline's Male Grooming USA 2018 Report.

Review: Perfect Styling Solution for Men - I've been using the American Crew Men's Hair Forming Cream for a while now, and I have to say, it's become my go-to styling product. This cream offers the perfect balance of hold and flexibility, allowing me to achieve the hairstyle I want without feeling like my hair is glued in place. One of the things I love most about this forming cream is its versatility. Whether I'm going for a sleek, professional look or a more relaxed, tousled style, this cream delivers every time. It's easy to work through my hair and provides just the right amount of hold to keep everything in place without looking stiff or unnatural. Another great feature of this product is its matte finish. I prefer a more natural-looking hairstyle, and this cream gives me exactly that. It adds texture and definition without any shine, which is perfect for a laid-back, understated look. I also appreciate that this cream is lightweight and doesn't leave my hair feeling greasy or weighed down. It washes out easily and doesn't build up over time, so my hair always feels clean and fresh. Overall, I can't recommend the American Crew Men's Hair Forming Cream enough. Whether you're styling a sophisticated business look or going for something more casual, this cream has you covered. It's a must-have for any guy looking to elevate his hairstyle game.
Review: Don't freak out if the product looks "half-full" - First, I've seem some people complain that their product came "half-empty" or used. Please be aware that this product often ships on its side, sometimes through hotter climates that causes the product to soften and accumulate on one side. This is NO way affects the usability of the cream. Either pay $18+ for this in a retail store to get it perfectly flat, or save almost half of that money and deal with a little unevenness! I have THICK, wavy/curly (2 inch curls) hair which is currently about 3 inches up top and short on the sides. Lately I've been using TIGI Bed Head Control Freak on my hair, damp. I let that air dry for 10–15 minutes (hair dryer gives my hair too much volume) and then apply this Forming Cream. The Control Freak helps to smooth my hair and make it much more accepting of the Forming Cream. This cream is great because the appearance is extremely natural, the hold is adequate and yet workable as long as it is in your hair, and it washes out much easier than other products like clays and waxes. Depending on your hair and your desired style, you will most likely work your way through products trying to find what works for you. I can't tell you that this is that miracle you've been waiting for, but I can attest that it is a very pleasing product to use and quite versatile. Bed Head Control Freak Serum by TIGI for Unisex - 8.45 oz Serum

## Features

- This is the previous version of the American Crew Forming Cream; American Crew cannot guarantee the quality of these older stock items.
- Provides a pliable medium hold that allows for flexible styling without stiffness.
- Delivers a medium shine finish for a natural, healthy-looking appearance.
- Offers easy application and washes out effortlessly, making it a convenient styling solution.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000KEIPC6 |
| Best Sellers Rank | #6,086 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #65 in Hair Styling Gels |
| Brand Name | AMERICAN CREW |
| Customer Reviews | 4.6 out of 5 stars 21,971 Reviews |
| Global Trade Identification Number | 00738678002711 |
| Hair Type | All |
| Item Form | Cream |
| Item Volume | 3 Milliliters |
| Item Weight | 3 Pounds |
| Liquid Volume | 85 Milliliters |
| Manufacturer | American Crew |
| Material Type Free | Dairy Free |
| Number of Items | 1 |
| Product Benefits | Provides medium hold and medium shine. Contains Lanolin Wax to provide movable hold. |
| Scent | Great Scent |
| Scent Name | Great Scent |
| UPC | 077344766404 738678002711 |
| Unit Count | 85 Grams |

## Product Details

- **Hair Type:** All
- **Liquid Volume:** 85 Milliliters
- **Material Type Free:** Dairy Free
- **Product Benefits:** Provides medium hold and medium shine. Contains Lanolin Wax to provide movable hold.
- **Scent:** Great Scent

## Images

![Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1) - Image 1](https://m.media-amazon.com/images/I/61BiVqQzvjL.jpg)
![Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1) - Image 2](https://m.media-amazon.com/images/I/61FM0HPZlFL.jpg)
![Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1) - Image 3](https://m.media-amazon.com/images/I/61HMv28nJjL.jpg)
![Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1) - Image 4](https://m.media-amazon.com/images/I/61ww1i37tXL.jpg)
![Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1) - Image 5](https://m.media-amazon.com/images/I/61G+ZHXuLnL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: Can I use these products in children ?**
A: I wouldn't suggest using this product "in" children. Although I don't see a problem with using it "on" their hair...

**Q: Can you wash this only with water or you need to use shampoo?**
A: It washes out with quite a bit of water so I would suggest a mild shampoo if you use a significant amount of this product in your hair. As an alternative, you can skip the shampoo and use conditioner on damp hair with a rinse after to clean most if not all of it out. I have thinning hair myself and have found this alternative to work quite well instead of using shampoo every day which strips your hair to some degree.

**Q: I have thick wavy medium length hair. Will this work to keep it back?**
A: I'm not sure what you mean by "keep it back".  What it does for me is gives me lots of body.  I have very baby-fine hair, so that's why I use it.  If you already have thick wavy hair, I don't think you'll want to use this.

**Q: American crew: bought 2 containers of forming cream. clearly different contents. one is like hand lotion. counterfeit? or new formula? it's horrible.**
A: Umm yah that’s fine. When you put on your hair add a little bit water mix it in your hand and then put it on your hair

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfect Styling Solution for Men
*by R***T on April 23, 2024*

I've been using the American Crew Men's Hair Forming Cream for a while now, and I have to say, it's become my go-to styling product. This cream offers the perfect balance of hold and flexibility, allowing me to achieve the hairstyle I want without feeling like my hair is glued in place. One of the things I love most about this forming cream is its versatility. Whether I'm going for a sleek, professional look or a more relaxed, tousled style, this cream delivers every time. It's easy to work through my hair and provides just the right amount of hold to keep everything in place without looking stiff or unnatural. Another great feature of this product is its matte finish. I prefer a more natural-looking hairstyle, and this cream gives me exactly that. It adds texture and definition without any shine, which is perfect for a laid-back, understated look. I also appreciate that this cream is lightweight and doesn't leave my hair feeling greasy or weighed down. It washes out easily and doesn't build up over time, so my hair always feels clean and fresh. Overall, I can't recommend the American Crew Men's Hair Forming Cream enough. Whether you're styling a sophisticated business look or going for something more casual, this cream has you covered. It's a must-have for any guy looking to elevate his hairstyle game.

### ⭐⭐⭐⭐⭐ Don't freak out if the product looks "half-full"
*by P***B on May 17, 2016*

First, I've seem some people complain that their product came "half-empty" or used. Please be aware that this product often ships on its side, sometimes through hotter climates that causes the product to soften and accumulate on one side. This is NO way affects the usability of the cream. Either pay $18+ for this in a retail store to get it perfectly flat, or save almost half of that money and deal with a little unevenness! I have THICK, wavy/curly (2 inch curls) hair which is currently about 3 inches up top and short on the sides. Lately I've been using TIGI Bed Head Control Freak on my hair, damp. I let that air dry for 10–15 minutes (hair dryer gives my hair too much volume) and then apply this Forming Cream. The Control Freak helps to smooth my hair and make it much more accepting of the Forming Cream. This cream is great because the appearance is extremely natural, the hold is adequate and yet workable as long as it is in your hair, and it washes out much easier than other products like clays and waxes. Depending on your hair and your desired style, you will most likely work your way through products trying to find what works for you. I can't tell you that this is that miracle you've been waiting for, but I can attest that it is a very pleasing product to use and quite versatile. Bed Head Control Freak Serum by TIGI for Unisex - 8.45 oz Serum

### ⭐⭐⭐⭐⭐ Similar to the Pomade...just less shiny.
*by N***C on November 22, 2012*

Update: Since I wrote this, I've changed how I do things. Now, I blow dry my hair bone dry, and then use the defining paste (matte, and holds good with just a tiny spritz of hairspray). I also have some left over forming cream, and it works really well too, just gives the hair a shinier look. For me, that shinier look is nice if I'm going to a wedding, or dressing up...that sort of thing. I blow dry the hair in the front up, blow dry the rest totally dry, put some defining paste in my palm, rub my hands together vigorously and warm it up, and then work it into my hair. I love the way the defining paste smells, matte looks nice, and it's super easy to get that messy but controlled look. I have slightly wavy hair, not stick straight or curly. I decided to leave the rest of my original review below. Funny how the process changes over time! Experiment and have fun, but I personally think the Defining Paste is awesome for matte, and forming cream if you want a little bit of shine (but it's harder to work into your bone dry hair, and doesn't smell as good). ******************************************** Original Review I copy and pasted this from my Pomade review! ************************ I've used four different American Crew wax/pomades, and they are all great. They smell great, and they are relatively inexpensive. The hard part is figuring out...what product is good for what hair? I've gone from very short guy hair, to longer guy hair...and as I've done that, the American Crew product that I prefer has changed. With my hair really short, I was using their "classic wax," which they no longer make. I started trying their Fiber product on that short hair, and it worked pretty well. Get my hair fairly damp, work the Fiber in, and it would give me good hold...little spike in the front. Another product I was using with my short hair was TIGI Bed Head Men Matte Separation Wax. That stuff is REALLY sticky...which is fine for short hair. Before I move onto the Pomade, the other thing to consider is...varying the dampness of your hair prior to the product will have a HUGE effect on how it works. For example, you can have your hair fairly damp with the stickier (ie high hold) products, and still be able to work it in really well. As your hair gets drier though, two things happen. The hold becomes even MORE pronounced, but it also becomes harder to work into the hair. So as I grew my hair out...the Fiber began to work less well. I had a lot more hair, and because it's a "higher hold," it actually started to weigh my hair down. Spiking up hair that's only an inch or two long worked fine...but as my hair got to 3+ inches, it would start to fall over. And the Fiber is fairly sticky...so your hair needs to be fairly damp to work it in, but then it doesn't want to stay up. Now I will FINALLY talk about the Pomade! I had to move to a "lower hold" product...and I wasn't used to this at first. I was leaving my hair fairly damp, and putting the pomade into that didn't give it much hold at all (though depending the style you want...like a more traditional mad men kind of look without a lot of spike, then that would be fine). I wanted a little more spike and "verticalness" to my hair, so what I had to do was start drying it more. I've started using a blow dryer to "train" my hair in the direction I want, and to get it much drier (not 100% dry, but maybe 75%). Now the pomade has much more hold! The other product I've been using is the Forming Cream. It's similar to the pomade...but a little less shiny. It has worked well in my longer hair, and like I said before...to get any hold, I need my hair drier. You will probably have to try a couple different products until you find the one you really like. But before you give up on any one product, vary the dampness of your hair first. Hopefully my experience will point you in the right direction. For short hair, use the high hold products with damp hair. For longer hair, use the low hold products with drier hair.

## Frequently Bought Together

- American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1)
- American Crew Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz
- American Crew Men's Grooming Cream, Like Hair Gel with High Hold & High Shine, 3 oz

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-05-20*