---
product_id: 434887541
title: "Sony OLED 77 inch BRAVIA XR A80K Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A80K- 2022 Model"
brand: "sony"
price: "€ 4521.95"
currency: EUR
in_stock: true
reviews_count: 8
url: https://www.desertcart.hr/products/434887541-sony-oled-77-inch-bravia-xr-a80k-series-4k-ultra
store_origin: HR
region: Croatia
---

# XR Triluminos Pro with billions of colors 8.5ms ultra-low input lag for PS5 77-inch immersive OLED display Sony OLED 77 inch BRAVIA XR A80K Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A80K- 2022 Model

**Brand:** sony
**Price:** € 4521.95
**Availability:** ✅ In Stock

## Summary

> 🔥 Elevate your home cinema & gaming with Sony’s 77" OLED masterpiece!

## Quick Answers

- **What is this?** Sony OLED 77 inch BRAVIA XR A80K Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A80K- 2022 Model by sony
- **How much does it cost?** € 4521.95 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/434887541-sony-oled-77-inch-bravia-xr-a80k-series-4k-ultra)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Google TV Smart Hub:** Seamlessly stream from all your favorite apps with voice control and personalized recommendations.
- • **Immersive Soundscape:** Acoustic Surface Audio+ turns the screen into a multi-channel speaker for sound that moves with the picture.
- • **Next-Level Gaming Ready:** Optimized for PlayStation 5 with HDMI 2.1, 4K/120Hz, VRR, and ultra-low 8.5ms input lag for competitive edge.
- • **Cinematic OLED Brilliance:** Experience infinite contrast with XR OLED Contrast Pro delivering perfect blacks and dazzling brightness.
- • **Color Perfection Engineered:** Cognitive Processor XR and XR Triluminos Pro recreate natural colors and lifelike depth for every scene.

## Overview

The Sony BRAVIA XR A80K 77-inch OLED TV combines cutting-edge Cognitive Processor XR technology with XR OLED Contrast Pro and Triluminos Pro to deliver stunning 4K Ultra HD visuals with perfect blacks and vibrant colors. Designed for the professional millennial gamer and cinephile, it features ultra-low input lag and HDMI 2.1 support tailored for PlayStation 5, immersive Acoustic Surface Audio+, and a premium Google TV smart platform with voice control. This 2022 flagship model offers a truly immersive entertainment experience that blends cinematic picture quality with next-gen gaming performance.

## Description

Step up to an immersive viewing experience with vision and sound in perfect harmony. Surrounded by pure black, the vibrant colors and real-world hues of XR Triluminos Pro makes movies and gaming pop off the screen. Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors. Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts color and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow. Acoustic Surface Audio＋™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience. With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more.

Review: Impressive TV, especially for movies - Updated to include the XR77A80K, as well as clarifications on settings. This XR65A80K I purchased was to replace an XR65X950H - the 950H is a very competent TV, and is still in use in a bedroom, but even as good as it is with its local dimming, the idea of zero blooming appealed to me. Fortunately, I have my oldest son's 55" LG C2 for a direct comparison, and while the C2 is slightly brighter and a better choice for next gen gaming, I felt the A80K was a better choice for my viewing habits, as most of my use is for movies, occasional YouTube browsing and every now and then, Nintendo Switch for retro games. After over a month to wring the Sony out on everything from 480 material ranging all the way up to 4K UHD Blu-rays, I can say that, as usual, Sony has done some awesome work here. Firstly, much has been made of OLED's shortcomings in moderately lit rooms - I'll make this point early, this panel is as capable as the Bravia 65X950H it replaced. Yes, specular highlights are brighter (1100+ nits for the 950 vs ~700 nits for the A80K), but those numbers only tell part of the story. With 8 million plus self lighting organic light emitting diodes, the blacks are perfect, and the brightness of those specular highlights are far more clearly defined. Yes, if you have a room flooded with sunlight, OLED isn't going to overcome that, but in a room moderately lit by sun, like mine, it's more than capable. Nighttime viewing is exceptional. The good: *Infinite contrast due to OLED technology. The inky blacks are only part of the story here, the clear distinction of a specular highlight against a far dimmer area create a far more enjoyable movie experience. *Out of the box color accuracy is amazing. First things first, on this and nearly every TV, Power Saving needs to be turned off. Picture Mode should be set to Custom, and in HDR, Gradation Preferred should be enabled for HDR10 and off for Dolby Vision. Only change I made to color itself was to slightly reduce the bias on the green sub pixels and slightly boost overall color saturation, the latter of which is something I've done on nearly every TV I've owned. *Processing. While I generally leave any additional video noise reduction and motion processing off, the few times I've felt the need to use any of them, they've been adjustable enough to add just what I wanted without the source material losing its sharpness or inducing soap opera effect. *Upscaling. As per usual, Sony's processing is second to none, although admittedly, LG has definitely closed the gap with the C2. Still, Sony has a visible edge here. *Sound. Although I use a Dolby Atmos/DTS X soundbar with surround speakers, the sound from the TV itself was surprisingly good. Since the panel is actually a speaker, the soundstage is pretty impressive - impressive enough to likely satisfy many people. *Operating temperature. I'd normally leave this out, but I honestly cannot believe how much cooler this thing runs when compared to an LED backlit LCD panel. I foresee this being a huge bonus this summer. *Lack of "black crushing": This is probably the biggest difference between the A80K and the C2 as far as picture quality. Details in dark scenes are clearly visible on the Sony, whereas they sometimes get lost on the C2. The "it could be better": *Brightness. This is really nit picking (no pun intended), but given that the A80K uses the same panel as the C2, yet is not quite as bright as somewhat of a mystery to me. To be honest, I can't see a definitive difference between the two, but it's worth mentioning. The Bad: *Only two HDMI 2.1 inputs, one of which is the same port used for a soundbar or receiver. To be fair, unless you're into next gen (PS5/Xbox X) gaming and have both consoles, this isn't going to be an issue, but a TV of this caliber should have four 2.1 inputs. *Potential for panel burn in. OLED technology has come a long way in the last decade, but the potential is still there for permanent burn in on individual pixels. If you watch a ton of TV (CNN with their bright white/red logo is a perfect example) that has a static logo, OLED probably shouldn't be on your want list, at least not yet. *Sustained bright picture will auto dim to protect the panel. While I've yet to experience this in anything other than intentionally trying to induce it, content with relatively bright areas over the majority of the panel, like ice hockey games, will activate auto dimming. *Dolby Vision. Please Sony, fix this. DV Dark is so out of whack that it's not even funny. While DV Bright can be made to look perfect as a DV Dark alternative, we deserve better. You did it on the A95K and LG's is great on their OLEDs, so we know it's possible. Remote: I get it, this isn't their flagship OLED, but it should come with the backlit remote. Movies and TV shows are this TV's strong points, and is particularly impressive with 4K High Dynamic Range/Dolby Vision content, both with hard copy and the built-in Google TV operating system. If sports (especially hockey) and/or the majority of your content has static logos, I'd probably stick with an LED backlit LCD TV. In closing, I did also consider the Sony A95K, the Samsung S95B and the LG C2 and G2. I passed on the Sony and Samsung because QD OLED is in its infancy, with a lot of long term questions about both burn in and longevity. The G2 lost out mostly because of the extra cost of a table top stand (wall mounting is not an option in my case). The A80K won over the C2 because of slightly better upscaling, the ability to pass DTS audio and the C2 having some problems with black crush. Since I first wrote this review, I've upgraded to the 77" version of the A80K, and everything still applies. I have changed a few things on settings that slipped my mind when I originally submitted the review.
Review: Extra resolution isn't worth $1,200. he product is garbage. - Pros: amazing picture UPDATE 3.5 years: ARC audio no longer works at all. Garbage. Cons: 3 weeks in my memory is full and I had to purchase extended memory USB to use more than three streaming apps. 4 weeks in the system crashed to the point where the the TV wouldn't even turn on and I had to factory reset it. This happened seven additional times. One year in: the TV will never hold any settings. It will drop streaming apps for no reason. It's a horrible operating system that can never hold a streaming app in the setting that you put it in. 3 years in whatever the new operating system update was, they probably just wanted you to buy a new TV because now it won't connect to any devices without having to be unplugged and plugged back in after 2 to 3 minutes. It no longer connects to the soundbar and it rarely will connect to my PlayStation 5. all connected to HDMI and HDMI ARC. I HAVE SEVEN TVS IN MY HOUSE AND THIS IS THE ONLY ONE THAT I SPENT MORE THAN $300 ON. IT IS ALSO THE ONLY ONE THAT HAS HAD THIS MANY PROBLEMS. ALL MY OTHER TVS ARE CHEAP AND GENERIC AND GUESS WHAT, THEY HAVE NEVER HAD A SINGLE PROBLEM. Extra resolution is not worth a $1,200 more when the product is garbage.

## Features

- INTELLIGENT TV PROCESSING – The Cognitive Processor XR understands how humans see the real world to deliver intense contrast with deep blacks, high peak brightness, and natural colors..Power Consumption (in Standby) : 0.5 W, Operating System : Android TV, Text Magnification : Yes..Mounting Hardware: Table-top stand, AC power cord, voice remote control, batteries, quick setup guide, operating instructions
- OLED CONTRAST – XR OLED Contrast Pro technology allows you to feel the beauty of OLED with immersive depth and realism, pure black, and lifelike brightness. Compare to other OLED TVs and decide for yourself.
- WIDE SPECTRUM OF COLORS - Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful, enhanced by XR OLED Triluminos Pro.
- ALL YOUR GAME SETTINGS IN ONE PLACE– Game Menu puts all your gaming picture settings and exclusive assist features in a single easy-to-manage interface.
- PERFECT FOR PLAYSTATION 5 – Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation 5 – Auto HDR Tone Mapping & Auto Genre Picture Switch.
- FEATURES SPECIFIED IN HDMI 2.1– Get the advantage in high-performance gaming on BRAVIA XR TVs with HDMI 2.1 features such as 4K/120, VRR, and ALLM.
- PREMIUM SMART TV– Google TV with Google Assistant organizes your favorite content all in one place. Stream from Prime Video, Netflix, Disney+, Apple TV, HBO Max, Peacock and many more. Also, stream from your Apple device with AirPlay 2 support.
- MOVIES INCLUDED WITH BRAVIA CORE – Bring the cinematic experience home. Enjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app, exclusively on select Sony TVs.
- ENHANCED ENTERTAINMENT – Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode.
- ENHANCED AUDIO – With Acoustic Surface Audio+ and Dolby Atmos support, hear true immersive audio with triple actuators that vibrate to produce sound from the entire screen and dual subwoofers for powerful bass.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09R95CGSW |
| Aspect Ratio | 16:9 |
| Batteries | 2 AAA batteries required. |
| Best Sellers Rank | #294,472 in Electronics ( See Top 100 in Electronics ) #108 in OLED TVs |
| Brand Name | Sony |
| Color Name | Black |
| Customer Reviews | 4.3 4.3 out of 5 stars (805) |
| Date First Available | May 9, 2022 |
| Item Weight | 81.5 Pounds |
| Item model number | XR77A80K |
| Output Wattage | 50 Watts |
| Product Dimensions | 67.8 x 15.32 x 40.31 inches |
| Speaker Type | Built-In |
| Special Features | Exclusive features for the PlayStation® 5, Google TV with Google Assistant, Movies included with BRAVIA CORE (5 credits/12 months), Acoustic Surface Audio+, XR OLED Contrast Pro, XR Triluminos Pro, Multi-position stand, BRAVIA CAM compatible |
| Standing screen display size | 77 Inches |
| Voltage | 240 Volts |
| Wattage | 378 watts |

## Product Details

- **Aspect Ratio:** 16:9
- **Brand:** Sony
- **Connectivity Technology:** Wi-Fi
- **Display Technology:** OLED
- **Included Components:** Power Cable, Remote Control, Stand
- **Product Dimensions:** 15.32"D x 67.8"W x 40.31"H
- **Refresh Rate:** 120 Hz
- **Resolution:** 4K
- **Screen Size:** 77 Inches

## Images

![Sony OLED 77 inch BRAVIA XR A80K Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A80K- 2022 Model - Image 1](https://m.media-amazon.com/images/I/61CJso2NlpL.jpg)
![Sony OLED 77 inch BRAVIA XR A80K Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A80K- 2022 Model - Image 2](https://m.media-amazon.com/images/I/61LDIgyXEvL.jpg)
![Sony OLED 77 inch BRAVIA XR A80K Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A80K- 2022 Model - Image 3](https://m.media-amazon.com/images/I/61lG7RsAeQL.jpg)
![Sony OLED 77 inch BRAVIA XR A80K Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A80K- 2022 Model - Image 4](https://m.media-amazon.com/images/I/61pZDmCkevL.jpg)
![Sony OLED 77 inch BRAVIA XR A80K Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A80K- 2022 Model - Image 5](https://m.media-amazon.com/images/I/61vU+c3gnOL.jpg)

## Questions & Answers

**Q: Does this TV have enhanced audio?**
A: Yes, with Acoustic Surface Audio+ and Dolby Atmos support, hear true immersive audio with triple actuators that vibrate to produce sound from the entire screen and dual subwoofers for powerful bass.

**Q: Does this TV work with Alexa?**
A: Yes, through an Alexa enabled device (sold separately), ask Alexa to change channels, adjust volume, and turn your TV on/off.

**Q: Does this TV work with AirPlay 2?**
A: Yes, with Apple AirPlay 2 you can share pictures, video or audio to your television right from your iPhone, iPad or Mac. Watch movies and shows from your favorite apps and the Apple TV app, or even Safari. Share your photos with everyone in the room.

**Q: Can you control this TV with your voice?**
A: Yes, With Google Assistant you can use your voice to easily find your favorite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalized recommendations on what to watch by saying, "what should I watch?"

## Customer Reviews

### ⭐⭐⭐⭐⭐ Impressive TV, especially for movies
*by H***D on March 23, 2023*

Updated to include the XR77A80K, as well as clarifications on settings. This XR65A80K I purchased was to replace an XR65X950H - the 950H is a very competent TV, and is still in use in a bedroom, but even as good as it is with its local dimming, the idea of zero blooming appealed to me. Fortunately, I have my oldest son's 55" LG C2 for a direct comparison, and while the C2 is slightly brighter and a better choice for next gen gaming, I felt the A80K was a better choice for my viewing habits, as most of my use is for movies, occasional YouTube browsing and every now and then, Nintendo Switch for retro games. After over a month to wring the Sony out on everything from 480 material ranging all the way up to 4K UHD Blu-rays, I can say that, as usual, Sony has done some awesome work here. Firstly, much has been made of OLED's shortcomings in moderately lit rooms - I'll make this point early, this panel is as capable as the Bravia 65X950H it replaced. Yes, specular highlights are brighter (1100+ nits for the 950 vs ~700 nits for the A80K), but those numbers only tell part of the story. With 8 million plus self lighting organic light emitting diodes, the blacks are perfect, and the brightness of those specular highlights are far more clearly defined. Yes, if you have a room flooded with sunlight, OLED isn't going to overcome that, but in a room moderately lit by sun, like mine, it's more than capable. Nighttime viewing is exceptional. The good: *Infinite contrast due to OLED technology. The inky blacks are only part of the story here, the clear distinction of a specular highlight against a far dimmer area create a far more enjoyable movie experience. *Out of the box color accuracy is amazing. First things first, on this and nearly every TV, Power Saving needs to be turned off. Picture Mode should be set to Custom, and in HDR, Gradation Preferred should be enabled for HDR10 and off for Dolby Vision. Only change I made to color itself was to slightly reduce the bias on the green sub pixels and slightly boost overall color saturation, the latter of which is something I've done on nearly every TV I've owned. *Processing. While I generally leave any additional video noise reduction and motion processing off, the few times I've felt the need to use any of them, they've been adjustable enough to add just what I wanted without the source material losing its sharpness or inducing soap opera effect. *Upscaling. As per usual, Sony's processing is second to none, although admittedly, LG has definitely closed the gap with the C2. Still, Sony has a visible edge here. *Sound. Although I use a Dolby Atmos/DTS X soundbar with surround speakers, the sound from the TV itself was surprisingly good. Since the panel is actually a speaker, the soundstage is pretty impressive - impressive enough to likely satisfy many people. *Operating temperature. I'd normally leave this out, but I honestly cannot believe how much cooler this thing runs when compared to an LED backlit LCD panel. I foresee this being a huge bonus this summer. *Lack of "black crushing": This is probably the biggest difference between the A80K and the C2 as far as picture quality. Details in dark scenes are clearly visible on the Sony, whereas they sometimes get lost on the C2. The "it could be better": *Brightness. This is really nit picking (no pun intended), but given that the A80K uses the same panel as the C2, yet is not quite as bright as somewhat of a mystery to me. To be honest, I can't see a definitive difference between the two, but it's worth mentioning. The Bad: *Only two HDMI 2.1 inputs, one of which is the same port used for a soundbar or receiver. To be fair, unless you're into next gen (PS5/Xbox X) gaming and have both consoles, this isn't going to be an issue, but a TV of this caliber should have four 2.1 inputs. *Potential for panel burn in. OLED technology has come a long way in the last decade, but the potential is still there for permanent burn in on individual pixels. If you watch a ton of TV (CNN with their bright white/red logo is a perfect example) that has a static logo, OLED probably shouldn't be on your want list, at least not yet. *Sustained bright picture will auto dim to protect the panel. While I've yet to experience this in anything other than intentionally trying to induce it, content with relatively bright areas over the majority of the panel, like ice hockey games, will activate auto dimming. *Dolby Vision. Please Sony, fix this. DV Dark is so out of whack that it's not even funny. While DV Bright can be made to look perfect as a DV Dark alternative, we deserve better. You did it on the A95K and LG's is great on their OLEDs, so we know it's possible. Remote: I get it, this isn't their flagship OLED, but it should come with the backlit remote. Movies and TV shows are this TV's strong points, and is particularly impressive with 4K High Dynamic Range/Dolby Vision content, both with hard copy and the built-in Google TV operating system. If sports (especially hockey) and/or the majority of your content has static logos, I'd probably stick with an LED backlit LCD TV. In closing, I did also consider the Sony A95K, the Samsung S95B and the LG C2 and G2. I passed on the Sony and Samsung because QD OLED is in its infancy, with a lot of long term questions about both burn in and longevity. The G2 lost out mostly because of the extra cost of a table top stand (wall mounting is not an option in my case). The A80K won over the C2 because of slightly better upscaling, the ability to pass DTS audio and the C2 having some problems with black crush. Since I first wrote this review, I've upgraded to the 77" version of the A80K, and everything still applies. I have changed a few things on settings that slipped my mind when I originally submitted the review.

### ⭐⭐⭐⭐⭐ Extra resolution isn't worth $1,200. he product is garbage.
*by Z***E on October 12, 2025*

Pros: amazing picture UPDATE 3.5 years: ARC audio no longer works at all. Garbage. Cons: 3 weeks in my memory is full and I had to purchase extended memory USB to use more than three streaming apps. 4 weeks in the system crashed to the point where the the TV wouldn't even turn on and I had to factory reset it. This happened seven additional times. One year in: the TV will never hold any settings. It will drop streaming apps for no reason. It's a horrible operating system that can never hold a streaming app in the setting that you put it in. 3 years in whatever the new operating system update was, they probably just wanted you to buy a new TV because now it won't connect to any devices without having to be unplugged and plugged back in after 2 to 3 minutes. It no longer connects to the soundbar and it rarely will connect to my PlayStation 5. all connected to HDMI and HDMI ARC. I HAVE SEVEN TVS IN MY HOUSE AND THIS IS THE ONLY ONE THAT I SPENT MORE THAN $300 ON. IT IS ALSO THE ONLY ONE THAT HAS HAD THIS MANY PROBLEMS. ALL MY OTHER TVS ARE CHEAP AND GENERIC AND GUESS WHAT, THEY HAVE NEVER HAD A SINGLE PROBLEM. Extra resolution is not worth a $1,200 more when the product is garbage.

### ⭐⭐⭐⭐⭐ I'm starting to love this TV
*by P***Y on January 28, 2024*

I've had this TV for 10 days now and am starting to really appreciate how good it is. I was concerned when I bought it that it wouldn't be bright enough (unlike its competitor, the LG C2). But it is very bright in "Vivid" mode - in fact, I had to turn down the brightness a little to get it to what I consider optimal brightness. I think Sony may have shot themselves in the foot because of the fact that the "Cinema" mode is very dark. And if some shop-rooms (e.g., Best Buy) or ratings sites (like rtings.com) are putting the Sony ON "CINEMA" MODE side-by-side with the LG C2, yes the LG will look much brighter. The key to falling in love with this TV is to optimize each of the bazillion settings to where you get the picture you've been dreaming of. I promise you, it can be done. But it is not an easy task, particularly if you are incredibly choosy about what it is you want. And who outside of a TV technician can intuit the difference between, say, "Sharpness" and "Contrast"? Or what "Gamma" means?? Fortunately, you can see the results of adjusting each setting immediately when you do so, so it's not like you have to go back and forth. Also, if you Google "a80k best settings", you can find a bunch of articles with suggestions on where to start, but I can almost guarantee you that you will need to fiddle around for hours until you arrive - PRESTO!!! - like I did - at the settings that will make you swoon at how dazzling the screen looks. Once you tweak all the various settings to get them just how you like them, this TV is to die for. The colors just leap off the screen, and the clarity often feels eerie. In fact, the amazing clarity can sometimes be problematic: movies that were made before the digital era and then sub-optimally remastered into 4K can look grainy. Every little wart will be visible! I should add that the BlueTooth with this TV works marvelously. No lag whatsoever. But setting up the stand was a bit more difficult than I'd expected it would be. Inserting the legs into the bottom of the TV took a lot more force than I anticipated. Finally, I've read more than one Amazon user (and others outside of Amazon) reporting that this TV developed some kind of issue, often just after the 1-year warranty. So I would highly recommend buying an extended warranty for the peace of mind it will bring you.

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*Last updated: 2026-06-08*