---
product_id: 441391702
title: "ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, PURPLE AF)"
brand: "arctic fox"
price: "€ 39.37"
currency: EUR
in_stock: true
reviews_count: 7
category: "Arctic Fox"
url: https://www.desertcart.hr/products/441391702-arctic-fox-vegan-and-cruelty-free-semi-permanent-hair-color
store_origin: HR
region: Croatia
---

# 30 min full cure time 100% cruelty-free & conditioning 118ml vegan gel formula ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, PURPLE AF)

**Brand:** arctic fox
**Price:** € 39.37
**Availability:** ✅ In Stock

## Summary

> 💜 Unleash your bold with Arctic Fox Purple AF — color that cares and dares!

## Quick Answers

- **What is this?** ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, PURPLE AF) by arctic fox
- **How much does it cost?** € 39.37 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/441391702-arctic-fox-vegan-and-cruelty-free-semi-permanent-hair-color)

## Best For

- arctic fox enthusiasts

## Why This Product

- Trusted arctic fox brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Vibrant Purple AF:** Deep, true purple that pops on lightened hair and tints darker shades with rich color.
- • **Gentle & Nourishing:** No peroxide, ammonia, or harsh chemicals—conditions hair while coloring for healthy shine.
- • **Mix & Match Mastery:** Easily blend with other Arctic Fox shades like Wrath or Poseidon for custom hues.
- • **Vegan & Cruelty-Free:** Ethically crafted with 100% vegan ingredients and zero animal by-products.
- • **Long-Lasting Semi-Permanent:** Enjoy vivid color that smears less and fades gracefully without damage.

## Overview

Arctic Fox Purple AF is a 118ml semi-permanent hair dye delivering vibrant, deep purple tones suitable for all hair colors. Made in the USA with 100% vegan, cruelty-free ingredients, it contains no peroxide, ammonia, or harsh chemicals, ensuring gentle application that conditions hair. With a quick 30-minute cure time and excellent blendability with other shades, it offers a long-lasting, vivid color experience favored by professionals and trendsetters alike.

## Description

Arctic Fox was formulated to create beautiful, vibrant hair colors while minimizing the potential negative effects of semi-permanent hair dyes. Arctic Fox is made only with safe, high-quality Vegan ingredients. We are proud to say "Made in USA." Arctic Fox hair dyes are semi-permanent hair colors that are made only from vegan ingredients with no animal by-products. There are no harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors. Made non-alkaline and peroxide free, Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy. Arctic Fox Hair Colors are 100% Vegan, No animal by-products, EXTRA Conditioning, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD and does not contain heavy chemicals that damages hair.

Review: it works on dark hair and doesn’t damage hair - I love this sooooo muchh!!! it shows up only in the sun if you have dark to golden brown hair like me but I did have bleached highlights which dyed so beautifully, It did not damage my hair at all it felt like a leave in conditioner but it did stain a lot my bathroom stained a lottt but it’s fine I like this so much so worth it if you want more of a vibrant color I’d recommend you use a developer or keep it on for more than two hours.
Review: Love it! - Love the convenience of applying and results.

## Features

- We don't want to rain on anyone's parade, but Purple AF is one of our faves. Formally known as Purple Rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively!
- #AFProTip: Purple AF pairs well with tons of other AF shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo.
- Made only from vegan ingredients with no animal by-products. No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.
- Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.
- Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09HW2GN1C |
| Best Sellers Rank | #1,192 in Beauty ( See Top 100 in Beauty ) #16 in Semi-Permanent Hair Color |
| Brand | ARCTIC FOX |
| Brand Name | ARCTIC FOX |
| Color | PURPLE AF |
| Colour | PURPLE AF |
| Container Type | Bottle |
| Customer Reviews | 4.5 out of 5 stars 2,262 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | Dry |
| Hair type | Dry |
| Item Form | Gel |
| Item form | Gel |
| Manufacturer | BOINCA, INC |
| Manufacturer Part Number | 424 |
| Material Features | Cruelty Free |
| Material Type Free | Ammonia Free |
| Model Number | 424 |
| Number of Items | 1 |
| Package information | Bottle |
| Product Benefits | Conditioning |
| Product benefits | Conditioning |
| Recommended Uses For Product | Hair coloring, Touch-ups |
| Set Name | Arctic Fox Purple AF |
| Suitable Hair Color | All Hair Colors |
| UPC | 810021110707 |
| Unit Count | 118 Milliliters |

## Product Details

- **Brand:** ARCTIC FOX
- **Colour:** PURPLE AF
- **Item form:** Gel
- **Package information:** Bottle
- **Product benefits:** Conditioning

## Images

![ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, PURPLE AF) - Image 1](https://m.media-amazon.com/images/I/71aQhB7OUUL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What makes Arctic Fox Purple AF different from other purple hair dyes?**
A: Purple AF is our most intense, electric purple delivering maximum vibrancy and staying power. Semi-permanent vegan formula creates bold, statement making purple results lasting 6-8 weeks on pre-lightened hair.

**Q: How light does my hair need to be for Purple AF to achieve maximum intensity?**
A: For optimal results, lighten hair to level 9-10 (platinum blonde). Lighter base creates more electric, true purple appearance. Won't show proper intensity on darker hair without pre-lightening to nearly white.

**Q: Will Purple AF work as a toner for yellow-toned blonde hair?**
A: Yes! Works excellently to neutralize yellow and brassy tones. Apply 5-10 minutes for toning, 30+ minutes for full purple color. Conditioning formula improves hair health while providing color correction.

**Q: How does Purple AF fade compared to permanent purple dyes?**
A: Fades gradually through various purple intensities to soft lavender tones, never turning muddy or gray. Semi-permanent formula maintains color integrity throughout fading, creating beautiful transitions over 6-8 weeks.

**Q: Is Purple AF safe for frequent reapplication on bleached hair?**
A: Absolutely! Conditions and strengthens hair with each application. Free from ammonia, peroxide, harsh chemicals. Vegan formula can be reapplied as needed without damage for maintaining intense purple long term.

## Customer Reviews

### ⭐⭐⭐⭐⭐ it works on dark hair and doesn’t damage hair
*by M***I on 5 November 2025*

I love this sooooo muchh!!! it shows up only in the sun if you have dark to golden brown hair like me but I did have bleached highlights which dyed so beautifully, It did not damage my hair at all it felt like a leave in conditioner but it did stain a lot my bathroom stained a lottt but it’s fine I like this so much so worth it if you want more of a vibrant color I’d recommend you use a developer or keep it on for more than two hours.

### ⭐⭐⭐⭐⭐ Love it!
*by A***N on 24 June 2025*

Love the convenience of applying and results.

### ⭐⭐⭐⭐⭐ Best vivid hair dye ever
*by L***A on 26 August 2023*

I use this over my natural hair (light brown with lots of grey) with brilliant results! I shampoo and dry my hair before applying it with a brush. I leave it on for as long as possible (hours usually because I lose track of time) then rinse and condition well because the product has lots of protein in and can be quite drying. The 4oz bottle is more than enough for shoulder length hair and I can get almost 3 applications out of the 8oz bottle (which is a lot better value) Colour fades at the roots quite quickly for me and for my friends who use it, but stays in the lengths for AGES. I last used this almost three months ago and my hair still has a purple tinge to it. Sticks well and looks really vibrant on my greys (like glittery highlights). I love how rich the colour is when it's freshly done. Washes easily off your bathroom, and is easy to get off your skin too. Will cause purple rivulets down your face and body in the shower durung first few washes, but that scrubs off. While its fresh, the colour does transfer to clothes/fabrics (like pillowcases) and to skin easily (hello purple neck and shoulders!) but again, it washes out easily and doesn't make permanent stains. Much better product than Manic Panic or XL Live colours...very VERY worth the price tag

## Frequently Bought Together

- ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz, PURPLE AF)
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
- ARCTIC FOX Bleach Please Hair Lightening Kit Cream Bleach, 35 Volume Developer And Latex Free Gloves Infused With Acai, Cocoa, Sunflower Oil & Papaya! Vegan And Cruelty Free

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**Shop now:** [https://www.desertcart.hr/products/441391702-arctic-fox-vegan-and-cruelty-free-semi-permanent-hair-color](https://www.desertcart.hr/products/441391702-arctic-fox-vegan-and-cruelty-free-semi-permanent-hair-color)

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-07-15*