---
product_id: 47935793
title: "It's Pure Organic Herbal Hair Dye in Indigo Black 100g"
brand: "it's pure"
price: "€ 36.79"
currency: EUR
in_stock: true
reviews_count: 13
category: "It's Pure"
url: https://www.desertcart.hr/products/47935793-its-pure-organic-herbal-hair-dye-in-indigo-black-100g
store_origin: HR
region: Croatia
---

# Fair Trade Herbal Powders Certified Organic Soil Assoc. Unique Indigo Black Shade It's Pure Organic Herbal Hair Dye in Indigo Black 100g

**Brand:** it's pure
**Price:** € 36.79
**Availability:** ✅ In Stock

## Summary

> 🖤 Go Bold, Go Natural — Own Your Unique Shade!

## Quick Answers

- **What is this?** It's Pure Organic Herbal Hair Dye in Indigo Black 100g by it's pure
- **How much does it cost?** € 36.79 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/47935793-its-pure-organic-herbal-hair-dye-in-indigo-black-100g)

## Best For

- it's pure enthusiasts

## Why This Product

- Trusted it's pure brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nourish & Protect:** Henna-based formula boosts shine and volume while repairing damaged strands.
- • **Pure Organic Power:** First Soil Association certified herbal hair dye for guilt-free, vibrant color.
- • **Ethical & Sustainable:** Vegan, cruelty-free, and crafted from fair trade herbs grown on organic farms.
- • **Custom Color Chemistry:** Indigo black blends uniquely with your hair for a personalized, natural finish.
- • **Sensitive Skin Friendly:** Free from harsh chemicals, PPD, ammonia, and wheat—ideal for allergy-prone users.

## Overview

It's Pure Organic Herbal Hair Dye in Indigo Black is a Soil Association certified, vegan, and cruelty-free henna-based powder that delivers a semi-permanent, natural black color. Made from fair trade, organic herbs processed in the UK, it enhances hair shine and volume without damage, suitable for all hair and skin types, especially sensitive scalps. This eco-conscious dye offers a personalized color experience while nourishing and protecting hair from chemical harm.

## Description

Product Description

Review: Highly recommend effective product - I didn't bother with a strand test as don't tend to react much to product ingredients. I had used conditioner previously but it didnt seem to make any difference to the product bonding to the hair. I mixed it up in a yogurt pot and applied it to parted hair with a long handled teaspoon. Easy to do. Massaged it in and then sat for two hours with the shower cap covering it. Rinsing in the shower took a while. It needed LOTS of rinsing but the splashes did not stain. Everything wiped clean very easily. I chose chestnut. There were no orange patches as I feared might happen. No streaks. Just an even colour all over. Smells a bit like a barn full of old straw. Not great. But end result is very good and I will now only use this natural prodect. I only used one sachet as I have short hair so for me it is cheaper than using the naturtint I used before. I highly recommend.
Review: Absolutely Brilliant! :) - Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man. I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health. So I went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@s But, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore. So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv. To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this! Tips! Couple of things I learned The powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason. For men’s beards you need only a little bit of powder and water so it will last ages There’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of that It takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it. Final thoughts! If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands

## Features

- ORGANIC & NATURAL HAIR DYE: We are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you're in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volume. Our products are all vegan; no animal products are used, and we are cruelty free, meaning there is no animal testing on any of our products.
- INDIGO BLACK HAIR DYE: It’s Pure indigo black dye is entirely natural and works with your existing hair colour, so the exact result can vary. The colour will be unique to you. To make sure you're happy with the colour, strand testing is crucial.
- PACKED WITH NATURAL INGREDIENTS: We blend the dyes in the UK using herbs grown on fair trade and organic certified farms in India. The herbs are processed into powders using advanced technologies to deliver incredibly pure, high quality extracts, free from contaminants
- CREATE BEAUTIFUL & UNIQUE HAIR COLOUR WITH NO DAMAGE: Our organic hair colour doesn't damage your hair, instead It's Pure henna hair dye boosts volume and shine. It actually helps restore dry or damaged hair - beat that chemical dye!
- SUITABLE FOR ALL SKIN & HAIR TYPES: It's Pure Organic can be used by anyone, and is particularly suitable for those with sensitive skin or who are allergic to regular hair dye / PPD / Ammonia. As an added bonus, it's also wheat free
- FOR BEST RESULTS: If you regularly use silicone based shampoos and conditioners, these will bond to your hair shaft, and could prevent henna taking as well. Make sure to clarify beforehand with a clarifying shampoo to remove these, to get the best result.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00R7T1J8Y |
| Benefits | Organic & Easy to Apply |
| Best Sellers Rank | 1,518 in Beauty ( See Top 100 in Beauty ) 1 in Hair Hennas |
| Brand | It's Pure |
| Brand Name | It's Pure |
| Colour | Indigo Black |
| Container Type | Box |
| Country Of Origin | United Kingdom |
| Customer Reviews | 3.9 out of 5 stars 2,252 Reviews |
| Full Cure Time | 3 Hours |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Powder |
| Item form | Powder |
| Manufacturer | It's Pure Organics |
| Manufacturer Part Number | E0623 |
| Material Features | Gluten Free, Natural, Organic |
| Material Type Free | Gluten Free |
| Model Number | E0623 |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | Organic & Easy to Apply |
| Recommended Uses For Product | Hair coloring, Natural hair dye alternative, Sensitive skin use |
| Suitable Hair Colour | Black |
| Unit Count | 100.0 gram |

## Product Details

- **Brand:** It's Pure
- **Colour:** Indigo Black
- **Hair type:** All
- **Item form:** Powder
- **Material Type Free:** Gluten Free
- **Material feature:** Gluten Free, Natural, Organic
- **Number of items:** 1
- **Package information:** Box
- **Product benefits:** Organic & Easy to Apply
- **Unit count:** 100.0 gram

## Images

![It's Pure Organic Herbal Hair Dye in Indigo Black 100g - Image 1](https://m.media-amazon.com/images/I/51vTd-GOyLL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Highly recommend effective product
*by H***D on 9 June 2026*

I didn't bother with a strand test as don't tend to react much to product ingredients. I had used conditioner previously but it didnt seem to make any difference to the product bonding to the hair. I mixed it up in a yogurt pot and applied it to parted hair with a long handled teaspoon. Easy to do. Massaged it in and then sat for two hours with the shower cap covering it. Rinsing in the shower took a while. It needed LOTS of rinsing but the splashes did not stain. Everything wiped clean very easily. I chose chestnut. There were no orange patches as I feared might happen. No streaks. Just an even colour all over. Smells a bit like a barn full of old straw. Not great. But end result is very good and I will now only use this natural prodect. I only used one sachet as I have short hair so for me it is cheaper than using the naturtint I used before. I highly recommend.

### ⭐⭐⭐⭐⭐ Absolutely Brilliant! :)
*by D***S on 25 November 2023*

Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man. I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health. So I went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@s But, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore. So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv. To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this! Tips! Couple of things I learned The powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason. For men’s beards you need only a little bit of powder and water so it will last ages There’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of that It takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it. Final thoughts! If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands

### ⭐ Definitely contains PPD. Avoid at all costs if allergic
*by K***D on 24 June 2026*

Ended up in hospital on steroids!!!! This hair dye is not natural as claimed. I patch treated was all ok and then boom! Massive allergy. I noticed the dye was jet black and would not wash out like normal henna. It is permanent and you can only get permanent colour with PPD. Do not buy if you are allergic to PPD

## Frequently Bought Together

- Organic Hair Dye - Herbal Hair Colour Indigo Black by It39;s Pure Organics
- Organic Amla Powder - 1.10 lbs (17.64 oz) | Amalaki, USDA Organics, Non-GMO, Kosher, Halal - 100% Raw and Natural, by SHOPOSR

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-07-15*