--- product_id: 48045439 title: "Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight | Hair Wax | Strong Hold | Matte Finish | 75 ml" brand: "aveda" price: "€ 58.97" currency: EUR in_stock: true reviews_count: 13 category: "Aveda" url: https://www.desertcart.hr/products/48045439-aveda-men-pure-formance-grooming-clay-strong-hold-hair-clay store_origin: HR region: Croatia --- # 92% naturally derived formula Strong, pliable hold Matte finish, zero shine Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight | Hair Wax | Strong Hold | Matte Finish | 75 ml **Brand:** aveda **Price:** € 58.97 **Availability:** ✅ In Stock ## Summary > 💼 Elevate your style game with the power of pure performance. ## Quick Answers - **What is this?** Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight | Hair Wax | Strong Hold | Matte Finish | 75 ml by aveda - **How much does it cost?** € 58.97 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/48045439-aveda-men-pure-formance-grooming-clay-strong-hold-hair-clay) ## Best For - aveda enthusiasts ## Why This Product - Trusted aveda brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Matte Mastery:** Achieve that effortlessly cool, shine-free finish that commands attention. - • **Clean & Conscious:** 100% vegan, cruelty-free, and B Corp certified for the mindful modern man. - • **Lightweight Texture:** Style with ease—no heaviness, just pure control whether finger-styled or combed. - • **Unrivaled Strong Hold:** Lock your look in place all day without stiffness or flaking. - • **Multi-Tasking Essential:** Perfect for all hair types and styles, from sleek to textured, making it your daily grooming MVP. ## Overview Aveda Men Pure-Formance Grooming Clay is a 75ml lightweight, strong-hold hair clay delivering a matte finish with 92% naturally derived ingredients. Designed for all hair types, it offers pliable control without shine, is vegan, cruelty-free, and crafted to meet the styling needs of the modern professional man. ## Description Product Description Aveda Men Pure-Formance Grooming Clay is a versatile multitasking clay pomade that will become a must-have in your hair care routine. This 92% naturally derived* formula adds texture and strong pliable hold without adding shine. This lightweight styling clay for hair provides the control you need to create any style—with a comb or your fingers. Formulated without: Animal-Derived Ingredients, Mineral Oil, SLS, SLES, Synthetic Fragrance. The Aveda Men Pure-Formance line was developed with men’s hair and styling needs in mind and includes shampoo, conditioner, Shave Cream and a variety of styling pastes, gels and pomades for all hair types. *Per ISO Standard 16128, from plant sources, non-petroleum mineral sources and/or water. Generic Keywords: guys paste texturising stuff slick back natural air dry definition boys man mens Sun Care Hair & Body Cleanser ItemProductBaseId: 16763 MaterialCode10Digit: A3YY010000 ItemSAPUPC: 018084854006 ASIN: B002RDA2SI Ingredients Ingredients: Water Aqua Eau, Canola Oil Huile De Colza, Hydrogenated Castor Oil, Cetyl Alcohol, Oryza Sativa (rice) Bran Wax, C14-22 Alcohols, Steareth-21, Pvp, Glycerin, Alcohol Denat., Aluminum Starch Octenylsuccinate, Silica, Starch Hydroxypropyltrimonium Chloride, Zea Mays (corn) Starch, Orbignya Oleifera (babassu) Seed Oil, Calophyllum Inophyllum Seed Oil, Rosmarinus Officinalis (rosemary) Leaf Extract, Glycyrrhiza Inflata Root Extract, Glycine Soja (soybean) Oil, Hydrolyzed Algin, Yeast Extract Faex Extrait De Levure, Kaolin, Tocopherol, Ursolic Acid, Sodium Chloride, C12-20 Alkyl Glucoside, Peg-100 Stearate, Glyceryl Stearate, Fragrance (parfum), Citral, Geraniol, Linalool, Farnesol, Benzyl Benzoate, Citronellol, Coumarin, Eugenol, Limonene, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol ILN51337 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients. Safety Warning No Warning Applicable Review: Top quality hair product - I love this grooming clay. Excellent hold with a matt finish. Have been using it for years. Not cheap, but lasts ages so good value for money. Review: Very good find - Super strong hold and very good value for money considering you just need a pea sized portion to style the hair. ## Features - Strong-Hold Matte Hair Clay for Men: Aveda Men Pure-Formance Grooming Clay gives hair maximum hold with a matte finish. - Lightweight Formula: Texture clay adds hold without shine and allows you to create and control your style, whether you use a comb or your fingers. - Discover Aveda Men Pure-Formance: Our men’s hair care line includes shampoo and conditioner, Shave Cream, Thickening Paste and so much more, all designed for men’s hair. - How to Use: Work a small amount of hair product between palms and apply evenly through damp or dry hair. - Aveda is 100% Vegan, a Certified B Corp and Leaping Bunny Approved. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B002CMLS0A | | Benefits | Matte clay gives strong, pliable hold. | | Best Sellers Rank | 3,199 in Beauty ( See Top 100 in Beauty ) 31 in Hair Styling Putty, Clay & Wax | | Brand Name | Aveda | | Country Of Origin | France | | Customer Reviews | 4.6 out of 5 stars 1,795 Reviews | | Global Trade Identification Number | 00018084851036 | | Hair Type | All | | Hair type | All | | Item Form | Cream | | Item Volume | 75 Millilitres | | Item Weight | 132 Grams | | Item form | Cream | | Liquid Volume | 75 Millilitres | | Liquid volume | 75 Millilitres | | Manufacturer | Aveda | | Material Type Free | Dairy Free | | Number of Items | 1 | | Product benefits | Matte clay gives strong, pliable hold. | | Scent | Citrus | | Scent Name | Citrus | | UPC | 018084851036 | | Unit Count | 75.0 millilitre | ## Product Details - **Brand:** Aveda - **Hair type:** All - **Item form:** Cream - **Item volume:** 75 Millilitres - **Liquid volume:** 75 Millilitres - **Material Type Free:** Dairy Free - **Number of items:** 1 - **Product benefits:** Matte clay gives strong, pliable hold. - **Scent:** Vetiver - **Unit count:** 75.0 millilitre ## Images ![Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight | Hair Wax | Strong Hold | Matte Finish | 75 ml - Image 1](https://m.media-amazon.com/images/I/71EggFcg1SL.jpg) ![Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight | Hair Wax | Strong Hold | Matte Finish | 75 ml - Image 2](https://m.media-amazon.com/images/I/71gHKXPrbVL.jpg) ![Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight | Hair Wax | Strong Hold | Matte Finish | 75 ml - Image 3](https://m.media-amazon.com/images/I/81iUSbk5VnL.jpg) ![Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight | Hair Wax | Strong Hold | Matte Finish | 75 ml - Image 4](https://m.media-amazon.com/images/I/81niIB20PAL.jpg) ![Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight | Hair Wax | Strong Hold | Matte Finish | 75 ml - Image 5](https://m.media-amazon.com/images/I/61A475X8tYL.jpg) ## Questions & Answers **Q: What are the key benefits of Aveda Men Pure-Formance Grooming Clay?** A: It provides a strong yet pliable hold with a matte finish. The lightweight formula adds texture, allowing you to create a variety of styles. **Q: What hair types does Aveda Men Pure-Formance Grooming Clay work best for?** A: It works for all hair types and is particularly good at creating textured, natural looking styles. **Q: How do I use Aveda Men Pure-Formance Grooming Clay?** A: Work a small amount of the clay between your palms and apply it evenly through damp or dry hair. Use your fingers or a comb to create your desired style. **Q: What products should I pair with Aveda Men Pure-Formance Grooming Clay?** A: This grooming clay can be paired with other Aveda Men Pure-Formance products, such as the shampoo and conditioner, for a complete hair care regimen. For a firm hold that lasts, it can be used with Control Force Firm Hold Hair Spray. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Top quality hair product *by N***K on 17 May 2026* I love this grooming clay. Excellent hold with a matt finish. Have been using it for years. Not cheap, but lasts ages so good value for money. ### ⭐⭐⭐⭐⭐ Very good find *by A***S on 19 June 2026* Super strong hold and very good value for money considering you just need a pea sized portion to style the hair. ### ⭐⭐⭐⭐⭐ Excellent *by B***R on 31 May 2026* Excellent product with a great scent ## Frequently Bought Together - Aveda Men Pure-Formance Grooming Clay | Strong Hold | Matte Finish | Lightweight, 2.5 Ounce - Aveda Men Pure-Formance Grooming Cream | Medium Hold | Adds Moisture and Shine, 4.2 Fl Oz - Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 2.5 Fl Oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/48045439-aveda-men-pure-formance-grooming-clay-strong-hold-hair-clay](https://www.desertcart.hr/products/48045439-aveda-men-pure-formance-grooming-clay-strong-hold-hair-clay) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-07-11*