--- product_id: 48340687 title: "Bleach London Silver Shampoo Purple Toning for Brighter Blonde Hair 250ml | Colour Correcting Formula that Cleanses and Neutralises Brassy Yellow Tones. Paraben and Silicone Free. Vegan Formula." brand: "bleach london" price: "€ 18.98" currency: EUR in_stock: true reviews_count: 13 category: "Bleach London" url: https://www.desertcart.hr/products/48340687-bleach-london-silver-shampoo-purple-toning-for-brighter-blonde-hair store_origin: HR region: Croatia --- # Paraben & silicone free, vegan Purple toning for brass-free blonde 250ml salon-quality at-home care Bleach London Silver Shampoo Purple Toning for Brighter Blonde Hair 250ml | Colour Correcting Formula that Cleanses and Neutralises Brassy Yellow Tones. Paraben and Silicone Free. Vegan Formula. **Brand:** bleach london **Price:** € 18.98 **Availability:** ✅ In Stock ## Summary > 💜 Keep your blonde flawless and fierce—no brassy vibes allowed! ## Quick Answers - **What is this?** Bleach London Silver Shampoo Purple Toning for Brighter Blonde Hair 250ml | Colour Correcting Formula that Cleanses and Neutralises Brassy Yellow Tones. Paraben and Silicone Free. Vegan Formula. by bleach london - **How much does it cost?** € 18.98 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/48340687-bleach-london-silver-shampoo-purple-toning-for-brighter-blonde-hair) ## Best For - bleach london enthusiasts ## Why This Product - Trusted bleach london brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Brass-Busting Power:** Neutralizes yellow tones instantly for a fresh, bright blonde finish. - • **Vegan & Clean Beauty:** Formulated without parabens or silicones, cruelty-free and gentle on color-treated hair. - • **Salon-Grade Maintenance:** Keeps your blonde polished and vibrant between salon visits with regular use. - • **Universal Blonde Savior:** Perfect for all blonde shades—from icy platinum to warm honey tones. - • **Nourishing Vitamin B5 Boost:** Strengthens and moisturizes hair while toning, ensuring healthy, manageable locks. ## Overview Bleach London Silver Shampoo is a 250ml vegan, paraben- and silicone-free formula designed to cleanse and tone bleached or color-treated blonde hair. Infused with purple pigments and vitamin B5, it neutralizes unwanted yellow tones, refreshes color, and nourishes hair for a polished, salon-quality finish at home. ## Description Product Description Bleach London Shampoos Silver Shampoo Features Removes yellow tones Best For Cool blonde hair Hair Type All Vegan Learn More Silver Shampoo Features Removes yellow tones Best For Cool blonde hair Hair Type All Vegan Rosé Shampoo Features Deposits pink hues Best For Light coloured hair Hair Type All Vegan Learn More Rosé Shampoo Deposits pink hues Light coloured hair Reincarnation Shampoo Features Repairs hair bonds Best For Dry and damaged hair Hair Type All Vegan Learn More Reincarnation Shampoo Repairs hair bonds Dry and damaged hair Pearlescent Shampoo Features Deposits purple hues Best For Toned/bleached hair Hair Type All Vegan Learn More Pearlescent Shampoo Deposits purple hues Toned/bleached hair Fade to Grey Shampoo Features Deposits grey hues Best For Grey/bleached hair Hair Type All Vegan Learn More Fade to Grey Shampoo Deposits grey hues Grey/bleached hair Review: Excellent product - Excellent product, got rid of my brassy tones with one use. Would definitely buy again Review: Bleach shampoo - Great shampoo. Does what it says on the packaging ## Features - Purple Toning Cleanser – Gently washes bleached hair while depositing ashy-purple pigments to maintain cool, bright blonde shades. Refreshes colour between salon visits and helps hair retain a polished, professional finish. - Neutralises Brassy Yellows – Actively targets unwanted yellow undertones to leave hair looking fresh, bright, and evenly balanced in colour. Maintains a clean, sophisticated blonde without dull or warm patches. - Suitable for All Blondes – Works across a range of blonde shades, from cool platinum to warmer honey tones, helping create icy or creamy blonde finishes. Enhances tonal balance for a consistent, salon-quality look. - Clean, Paraben & Silicone-Free – Free from parabens, silicones, and other harsh chemicals, making it suitable for regular use on bleached and colour-treated hair. Delivers gentle care while protecting hair’s integrity. - Easy At-Home Blonde Care – Use as part of your regular wash routine and pair with Bleach London Silver Conditioner for enhanced toning and moisture. Helps maintain bright, healthy, and manageable blonde hair without frequent salon trips. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B013RE5JSS | | Active Ingredients | vitamin b5 | | Age Range Description | Adult | | Age range (description) | Adult | | Benefits | even_toning | | Best Sellers Rank | 26,468 in Beauty ( See Top 100 in Beauty ) 984 in Shampoos (Beauty) | | Brand | Bleach London | | Brand Name | Bleach London | | Country Of Origin | Netherlands | | Customer Reviews | 4.4 out of 5 stars 723 Reviews | | Global Trade Identification Number | 05060522721413 | | Hair Type | Color Treated | | Hair type | Color Treated | | Item Dimensions | 5.5 x 5.5 x 13 centimetres | | Item Form | Lotion | | Item Weight | 8.45 Ounces | | Item form | Lotion | | Liquid Volume | 250 Millilitres | | Manufacturer | Bleach London | | Manufacturer Part Number | 5060522721413 | | Material Type Free | Dye Free, cruelty free, vegan | | Model Number | 5060522721413 | | Number of Items | 1 | | Other Special Features of the Product | Not Tested On Animals | | Package Size Name | 250 ml | | Recommended Uses For Product | Moisturizing,Nourishing | | Scent | Orange | | Scent Name | Orange | | Suitable Hair Colour | All Hair Colours | | UPC | 792486551052 773490712677 722532081929 | | Unit Count | 250.0 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** Bleach London - **Hair type:** Color Treated - **Item form:** Lotion - **Scent:** Orange ## Images ![Bleach London Silver Shampoo Purple Toning for Brighter Blonde Hair 250ml | Colour Correcting Formula that Cleanses and Neutralises Brassy Yellow Tones. Paraben and Silicone Free. Vegan Formula. - Image 1](https://m.media-amazon.com/images/I/51VIxXwfQ+L.jpg) ![Bleach London Silver Shampoo Purple Toning for Brighter Blonde Hair 250ml | Colour Correcting Formula that Cleanses and Neutralises Brassy Yellow Tones. Paraben and Silicone Free. Vegan Formula. - Image 2](https://m.media-amazon.com/images/I/71ceHYWcQJL.jpg) ![Bleach London Silver Shampoo Purple Toning for Brighter Blonde Hair 250ml | Colour Correcting Formula that Cleanses and Neutralises Brassy Yellow Tones. Paraben and Silicone Free. Vegan Formula. - Image 3](https://m.media-amazon.com/images/I/71hycOUG1hL.jpg) ![Bleach London Silver Shampoo Purple Toning for Brighter Blonde Hair 250ml | Colour Correcting Formula that Cleanses and Neutralises Brassy Yellow Tones. Paraben and Silicone Free. Vegan Formula. - Image 4](https://m.media-amazon.com/images/I/81uJw85sIkL.jpg) ![Bleach London Silver Shampoo Purple Toning for Brighter Blonde Hair 250ml | Colour Correcting Formula that Cleanses and Neutralises Brassy Yellow Tones. Paraben and Silicone Free. Vegan Formula. - Image 5](https://m.media-amazon.com/images/I/71ewQpZtEVL.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: Can i use this on purple black hair? will i have any visible results? thanks.** A: To be honest I don't think you will **Q: Can I use this shampoo on dry hair? I’ve read this can speed the process of getting rid of brassy tones?** A: I doubt any hairdressers would recommend doing it but I literally do it all the time. I section my hair and cover it in this stuff and leave it on for like 20/25 mins, and it goes super light. Be careful though it can sometimes leave a purple tinge to your hair x **Q: Does this work for naturally blonde hair or just artificial blondes?** A: Hello Yes this will slightly tone natural blonde hair, great in the summer when the sun has naturally bleached it to **Q: Hi does this shampoo contain sulphates? I am struggling to find the ingredients list** A: Yes it does. SLS is the second ingredient - zoom in on the pic of the back of the bottle the full ingredient list is there. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Excellent product *by J***S on 22 June 2026* Excellent product, got rid of my brassy tones with one use. Would definitely buy again ### ⭐⭐⭐⭐⭐ Bleach shampoo *by P***Y on 18 June 2026* Great shampoo. Does what it says on the packaging ### ⭐⭐⭐⭐⭐ Lovely dark Purple *by M***R on 22 April 2024* My hairdresser recommended this after going blonde again and so far it’s been great. She’s always said the darker the purple the better job it will do and this is virtually black when you pour it on your hands. It’s actually a bit intimidating but works really well. It does always tinge my nails a bit purple but seems to wash off of the tiles if you get some on there. Also it’s fragrance free which I am a massive fan of. I’m so particular with smells of shampoo I’m happy it doesn’t have any smell. ## Frequently Bought Together - Bleach London Shampoo, 250 ml, Silver - Bleach London Conditioner, 250 ml, Silver --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/48340687-bleach-london-silver-shampoo-purple-toning-for-brighter-blonde-hair](https://www.desertcart.hr/products/48340687-bleach-london-silver-shampoo-purple-toning-for-brighter-blonde-hair) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-07-27*