--- product_id: 483588334 title: "Laundry Detergent, Ultra Concentrated EasyDose, Fresh Lavender, 23 oz, 66 Loads (Packaging May Vary)" brand: "seventh generation" price: "€ 61.12" currency: EUR in_stock: true reviews_count: 5 category: "Seventh Generation" url: https://www.desertcart.hr/products/483588334-laundry-detergent-ultra-concentrated-easydose-fresh-lavender-23-oz-66 store_origin: HR region: Croatia --- # Advanced enzyme stain-fighting formula 66 loads in 23oz ultra-concentrated 60% less plastic, eco-friendly Laundry Detergent, Ultra Concentrated EasyDose, Fresh Lavender, 23 oz, 66 Loads (Packaging May Vary) **Brand:** seventh generation **Price:** € 61.12 **Availability:** ✅ In Stock ## Summary > ♻️ Clean smarter, live greener—one squeeze at a time! ## Quick Answers - **What is this?** Laundry Detergent, Ultra Concentrated EasyDose, Fresh Lavender, 23 oz, 66 Loads (Packaging May Vary) by seventh generation - **How much does it cost?** € 61.12 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/483588334-laundry-detergent-ultra-concentrated-easydose-fresh-lavender-23-oz-66) ## Best For - seventh generation enthusiasts ## Why This Product - Trusted seventh generation brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Eco-Champion:** Reduces plastic use by 60% and water by 50%, making your laundry routine planet-friendly. - • **Compact Powerhouse:** Ultra-concentrated formula packs 66 loads into a sleek 23oz bottle—space-saving and travel-ready. - • **Nature-Approved Clean:** Plant-based enzymes tackle tough stains without harsh chemicals or artificial brighteners. - • **One Squeeze, Perfect Dose:** EasyDose tech delivers the exact detergent amount every time—no waste, no guesswork. - • **Subtle Lavender Freshness:** Naturally derived lavender scent offers a clean, calming aroma without overpowering synthetic notes. ## Overview Seventh Generation Ultra Concentrated EasyDose Laundry Detergent delivers 66 powerful loads in a compact 23oz bottle using patented EasyDose technology for precise, no-mess dispensing. Its advanced plant-based enzyme formula removes stubborn stains while being free from dyes, artificial brighteners, and harsh chemicals. Designed with sustainability in mind, it uses 60% less plastic and 50% less water than traditional detergents, making it the eco-conscious choice for millennials who demand efficiency, quality, and environmental responsibility. ## Description Product description Our Easy Dose automatic dispensing technology measures the right amount every time. Simply flip the bottle over, squeeze firmly, and you’re done. One squeeze is all it takes Ultra-concentrated, ultra-convenient laundry detergent 66 loads in a compact 23 oz bottle that’s easy to store and easy to feel good about. Small dose, big clean 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle. Ingredients Water, Laureth-6 (Plant-derived Cleaning Agent), Glycerin (Plant-derived Enzyme Stabilizer), Caprylyl/decyl Glucoside (Plant-derived Cleaning Agent), Sodium Oleate (Plant-derived Anti-foaming Agent), Propylene Glycol (Synthetic Processing Aid), Protease Enzyme Blend (Plant-derived Soil Remover), Sodium Chloride (Mineral-based Viscosity Modifier), Amylase Enzyme Blend (Plant-derived Soil Remover), Mannanase Enzyme Blend (Plant-derived Soil Remover), Acacia Decurrens (Mimosa) Flower Extract (Plant-derived Fragrance), Citronellol (Plant-derived Fragrance), Lavandula Angustifolia (Lavender) Oil (Plant-derived Fragrance), Lavandula Hybrida (Lavandin) Oil (Plant-derived Fragrance), Mentha Viridis (Spearmint) Leaf Oil (Plant-derived Fragrance), Pelargonium Graveolens (Geranium) Flower Oil (Plant-derived Fragrance), Pogostemon Cablin (Patchouli) Oil (Plant-derived Fragrance), Benzisothiazolinone (Synthetic Preservative), Methylisothiazolinone (Synthetic Preservative). Review: Not Worth the price. - Not Worth the price. Review: lavender fairly natural scent but still a little too strong for some of us - One bottle received. Usually the so called Lavender scents of many products are not even close to Mother Nature's fragrances. As a matter of fact they are often too strong and chemical smelling. Seventh Generation has found a natural scent for their Lavender laundry soap with no chemically smell at all. Some of us are pretty sensitive to it so we are limited in its' use. ( no stars taken off for this ) It does get clothing, bedding, dish cloths and towels quite clean; as clean as most harsher products available. So far we haven't seen any fabric 'wearing' or changes that usually happen with every wash. With the convenient tip and 1 squeeze per load it would be easy to get the 66 loads it says it can handle. Our problem with this is that we often do small loads and squeezing the bottle to expel a lesser amount is pretty awkward and can get messy. We've had to squeeze the full 1-squeeze-amount into a container and portion it out that way. Although it is a minimal inconvenience, it takes away a bit from the original purpose of just 1 squeeze per load. It does however give us a few more loads from the bottle so it balances out in the long run. For us, it weren't for the scent this would be close to perfect. First glance probably makes you think that the high price is too much but even at just 66 loads it works out to less than 50 cents per load. Doing smaller loads will obviously coast less per load. Seventh Generation products are fast becoming a staple in our household. They seem to be cornering the market for continually providing high quality, nature based products with reasonable pricing and a much lesser negative impact on the earth. ## Features - May cause allergy or asthma symptoms or breathing difficulties if inhaled. - Our Easy Dose Auto Dosing Technology measures the right amount-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need! - Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about. - Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle. - Our advanced-enzyme formula fights even the most stubborn stains. - Made with 0% dyes, fragrances, or artificial brighteners. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07H3SDKDP | | Benefits | Stain Remover, Eco-Friendly, Ultra Concentrated | | Best Sellers Rank | 134,185 in Grocery ( See Top 100 in Grocery ) 844 in Liquid Detergent | | Brand | Seventh Generation | | Brand Name | Seventh Generation | | Country of Origin | USA | | Customer Reviews | 4.6 out of 5 stars 4,635 Reviews | | Formulation Type | Concentrated | | Global Trade Identification Number | 00732913447381 | | Item Dimensions | 17.4 x 19.1 x 22.7 centimetres | | Item Form | Liquid | | Item Weight | 23 Ounces | | Item form | Liquid | | Liquid Volume | 23 Fluid Ounces | | Manufacturer | UNILEVER DIV CONOPCO INC | | Material Features | Natural, Hypoallergenic, Concentrated, Plant Based, Biodegradable | | Material Type Free | Dye-free, fragrance-free, no artificial brighteners | | Material feature | Natural, Hypoallergenic, Concentrated, Plant Based, Biodegradable | | Model Number | 124432 | | Number of Items | 1 | | Part Number | 12324 | | Scent | Lavender | | Skin Type | All | | Specific Uses For Product | Stain Remover | | UPC | 732913447381 | | Unit Count | 680.19 millilitre | | Unit count | 680.19 millilitre | ## Product Details - **Brand:** Seventh Generation - **Item form:** Liquid - **Scent:** Lavender - **Unit count:** 680.19 millilitre - **Material Type Free:** Dye-free, fragrance-free, no artificial brighteners - **Material feature:** Natural, Hypoallergenic, Concentrated, Plant Based, Biodegradable - **Number of items:** 1 - **Specific uses for product:** Stain Remover - **Item weight:** 23 Ounces - **Liquid volume:** 23 Fluid Ounces ## Images ![Laundry Detergent, Ultra Concentrated EasyDose, Fresh Lavender, 23 oz, 66 Loads (Packaging May Vary) - Image 1](https://m.media-amazon.com/images/I/91ra4P2hHGL.jpg) ![Laundry Detergent, Ultra Concentrated EasyDose, Fresh Lavender, 23 oz, 66 Loads (Packaging May Vary) - Image 2](https://m.media-amazon.com/images/I/813opM7erwL.jpg) ![Laundry Detergent, Ultra Concentrated EasyDose, Fresh Lavender, 23 oz, 66 Loads (Packaging May Vary) - Image 3](https://m.media-amazon.com/images/I/81qIaHGqvLL.jpg) ![Laundry Detergent, Ultra Concentrated EasyDose, Fresh Lavender, 23 oz, 66 Loads (Packaging May Vary) - Image 4](https://m.media-amazon.com/images/I/71IPK3MZgiL.jpg) ![Laundry Detergent, Ultra Concentrated EasyDose, Fresh Lavender, 23 oz, 66 Loads (Packaging May Vary) - Image 5](https://m.media-amazon.com/images/I/71XURXD60QL.jpg) ## Questions & Answers **Q: What are the ingredients? Thank you!** A: Water, laureth-6 (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), caprylyl/decyl glucoside (plant-derived cleaning agent), oleic acid (plant-derived anti-foaming agent), propylene glycol (synthetic processing aid), sodium hydroxide (mineral-based pH adjuster), protease enzyme blend (plant-based soil remover), sodium chloride (mineral-based viscosity modifier), mannanase enzyme blend (plant-based soil remover), amylase enzyme blend (plant-based soil remover), acacia decurrens (mimosa) flower extract (plant-derived fragrance), citronellol (plant-derived fragrance), lavandula angustifolia (lavender) oil (plant-derived fragrance), lavandula hybrida (lavandin) oil (plant-derived fragrance), mentha viridis (spearmint) leaf oil (plant-derived fragrance), pelargonium graveolens (geranium) flower oil (plant-derived fragrance), pogostemon cablin (patchouli) oil (plant-derived fragrance), prunus amygdalus dulcis (sweet almond) oil (plant-derived fragrance), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative) **Q: My one squeeze doesn't work. Any ways to fix this?** A: You have to squeeze it hard for it to cut off. Also, I only got 55 and 59 uses out of my 2 bottles. It is misleading to say that they provide 66. **Q: Is this product hypoallergenic? I don't see it mentioned in the product description.** A: My daughter has extreme allergies to an unusual chemical. The specialist she saw in Chicago is one of 3 in the United States. He works with those who have unusual allergic reactions. Seventh Generation Free and Clear is what he recommends for his patients to use. **Q: Is this product free of phosphates?** A: there is a secondary label under label the back one, ingredients, "phosphate free". ## Customer Reviews ### ⭐ Not Worth the price. *by A***M on 22 September 2025* Not Worth the price. ### ⭐⭐⭐⭐⭐ lavender fairly natural scent but still a little too strong for some of us *by J***F on 3 December 2019* One bottle received. Usually the so called Lavender scents of many products are not even close to Mother Nature's fragrances. As a matter of fact they are often too strong and chemical smelling. Seventh Generation has found a natural scent for their Lavender laundry soap with no chemically smell at all. Some of us are pretty sensitive to it so we are limited in its' use. ( no stars taken off for this ) It does get clothing, bedding, dish cloths and towels quite clean; as clean as most harsher products available. So far we haven't seen any fabric 'wearing' or changes that usually happen with every wash. With the convenient tip and 1 squeeze per load it would be easy to get the 66 loads it says it can handle. Our problem with this is that we often do small loads and squeezing the bottle to expel a lesser amount is pretty awkward and can get messy. We've had to squeeze the full 1-squeeze-amount into a container and portion it out that way. Although it is a minimal inconvenience, it takes away a bit from the original purpose of just 1 squeeze per load. It does however give us a few more loads from the bottle so it balances out in the long run. For us, it weren't for the scent this would be close to perfect. First glance probably makes you think that the high price is too much but even at just 66 loads it works out to less than 50 cents per load. Doing smaller loads will obviously coast less per load. Seventh Generation products are fast becoming a staple in our household. They seem to be cornering the market for continually providing high quality, nature based products with reasonable pricing and a much lesser negative impact on the earth. ### ⭐⭐⭐⭐⭐ Great clean product *by S***L on 27 May 2026* This detergent works so well and I appreciate that it is not full of dangerous chemicals. I love the smell- very fresh but subtle. It really only takes a small squeeze for a large load! ## Frequently Bought Together - Seventh Generation EasyDose Laundry Detergent Fresh Lavender Ultra Concentrated Washing Detergent 23 oz - Seventh Generation Dryer Sheets Fabric Softener Fresh Lavender Scent with 100% Essential Oils and Botanical Ingredients 80 Sheets (Pack of 4) - Seventh Generation Laundry Detergent Packs, Lavender, Biobased Deep Clean, EPA Safer Choice Certified, 64 Count --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/483588334-laundry-detergent-ultra-concentrated-easydose-fresh-lavender-23-oz-66](https://www.desertcart.hr/products/483588334-laundry-detergent-ultra-concentrated-easydose-fresh-lavender-23-oz-66) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-07-09*