--- product_id: 48950053 title: "Contagious: How to Build Word of Mouth in the Digital Age" price: "€ 26.68" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.hr/products/48950053-contagious-how-to-build-word-of-mouth-in-the-digital store_origin: HR region: Croatia --- # 20-50% purchase influence 7,316+ reviews, 4.5⭐ rating 8.5-30x more effective than ads Contagious: How to Build Word of Mouth in the Digital Age **Price:** € 26.68 **Availability:** ✅ In Stock ## Summary > 🔥 Turn your ideas into unstoppable conversations! ## Quick Answers - **What is this?** Contagious: How to Build Word of Mouth in the Digital Age - **How much does it cost?** € 26.68 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/48950053-contagious-how-to-build-word-of-mouth-in-the-digital) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Accessible for All:** No marketing jargon—insights designed for professionals and novices alike to boost influence. - • **Trusted & Celebrated:** Join thousands of readers who rate this a top resource in market research and marketing strategy. - • **Unlock Viral Secrets:** Master the art of word-of-mouth to make your ideas impossible to ignore. - • **Proven 6 STEPPS Framework:** Apply clear, actionable principles like social currency and storytelling that drive real engagement. - • **Boost Sales Without Big Budgets:** Leverage organic conversations that outperform paid ads by up to 30x. ## Overview Contagious reveals why some ideas and products spread exponentially through word-of-mouth, influencing up to 50% of purchasing decisions and outperforming traditional advertising by up to 30 times. Featuring a practical 6 STEPPS framework, this bestselling book (4.5⭐ from 7,316+ reviews) offers accessible, actionable strategies for professionals aiming to ignite viral buzz without massive ad spend. ## Description Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how. Review: Engaging and practical read on why ideas spread - Contagious is a really nice general book that explains why some ideas, products, and content catch on while others don’t. The author breaks it down into clear principles (like social currency, triggers, emotion, and storytelling) and illustrates them with real-world examples, which makes the theory easy to follow. What I liked most is how accessible it is—you don’t need a marketing background to understand it, yet it’s still useful if you do work in marketing or communications. It gave me practical insights I could actually apply, especially around creating content that resonates and spreads naturally. It’s not overly technical, but instead keeps you engaged with stories and examples you’ll probably remember long after reading. Overall, it’s a fast, insightful, and enjoyable read—great for anyone interested in marketing, psychology, or just understanding how influence works in everyday life. Review: Really useful - This book is delivers valuable info in a nice easy to read, easy to understand format. The 6 STEPPS are explained with some great stories and are simple to make use of for your own products and ideas. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 14,695 in Books ( See Top 100 in Books ) 8 in Market Research | | Customer Reviews | 4.5 out of 5 stars 7,316 Reviews | ## Images ![Contagious: How to Build Word of Mouth in the Digital Age - Image 1](https://m.media-amazon.com/images/I/71EKOjeyAqL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Engaging and practical read on why ideas spread *by A***R on 25 September 2025* Contagious is a really nice general book that explains why some ideas, products, and content catch on while others don’t. The author breaks it down into clear principles (like social currency, triggers, emotion, and storytelling) and illustrates them with real-world examples, which makes the theory easy to follow. What I liked most is how accessible it is—you don’t need a marketing background to understand it, yet it’s still useful if you do work in marketing or communications. It gave me practical insights I could actually apply, especially around creating content that resonates and spreads naturally. It’s not overly technical, but instead keeps you engaged with stories and examples you’ll probably remember long after reading. Overall, it’s a fast, insightful, and enjoyable read—great for anyone interested in marketing, psychology, or just understanding how influence works in everyday life. ### ⭐⭐⭐⭐ Really useful *by T***M on 14 April 2018* This book is delivers valuable info in a nice easy to read, easy to understand format. The 6 STEPPS are explained with some great stories and are simple to make use of for your own products and ideas. ### ⭐⭐⭐⭐⭐ One of the best books on viral content *by G***H on 10 March 2017* Just finished reading this book and I have to say it's one of the better books I have read on the subject and creating viral content. The examples are great and varied from industry to industry, it's easy to grasp and makes your brain tick with What If questions, especially if you have your own business, ideas start flowing. Contagious gives a good overview of what to and not to do. I will definitely read it again at some point and will use it as one of the main points of reference when creating content. ## Frequently Bought Together - Contagious: How to Build Word of Mouth in the Digital Age - Building a StoryBrand: Clarify Your Message So Customers Will Listen - This is Marketing: You Can’t Be Seen Until You Learn To See --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/48950053-contagious-how-to-build-word-of-mouth-in-the-digital](https://www.desertcart.hr/products/48950053-contagious-how-to-build-word-of-mouth-in-the-digital) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-07-23*