--- product_id: 49014098 title: "Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g" brand: "fudge urban" price: "€ 15.38" currency: EUR in_stock: true reviews_count: 13 category: "Fudge" url: https://www.desertcart.hr/products/49014098-urban-matte-wax-firm-hold-all-day-styling-non-sticky store_origin: HR region: Croatia --- # Long-lasting 3-4 weeks per tub Non-sticky, matte texture Firm invisible hold all day Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g **Brand:** fudge urban **Price:** € 15.38 **Availability:** ✅ In Stock ## Summary > 🔥 Own your look with invisible power and matte perfection! ## Quick Answers - **What is this?** Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g by fudge urban - **How much does it cost?** € 15.38 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/49014098-urban-matte-wax-firm-hold-all-day-styling-non-sticky) ## Best For - fudge urban enthusiasts ## Why This Product - Trusted fudge urban brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Effortless Styling ⏳:** Shape and reshape your style all day with a wax that adapts and strengthens over time. - • **Citrus Fresh Scent 🍋:** Stay fresh and energized with a subtle, invigorating citrus aroma that complements your style. - • **Invisible Firm Hold 💪:** Experience a powerful grip that stays put from dawn till dusk without any sticky residue. - • **Barber-Approved Quality ✂️:** Get salon-level texture and hold that elevates your everyday look to a statement of confidence. - • **Matte Texture, Zero Shine 🌿:** Craft that effortlessly bold, natural look with a dry, non-greasy finish that screams modern urban cool. ## Overview Fudge Urban Matte Wax is a 70g cruelty-free styling wax designed for men seeking a firm, invisible hold with zero shine. Its non-sticky, matte formula delivers maximum texture and long-lasting control, perfect for dry hair types. With a refreshing citrus scent and barber-inspired performance, it offers effortless styling that lasts all day and reshapes easily, making it a top choice for modern urban professionals. ## Description Product Description No Shine Wax for a Messed Up Look. Super dry, non sticky Fudge Urban Matte Wax gives you maximum texture with a firm invisible hold. Ingredients Aqua (Water), Lanolin Cera (Lanolin Wax), Stearic Acid, Cera Microcristallina (Microcrystalline Wax), Paraffinum Liquidum (Mineral Oil), Bentonite, Kaolin, Alcohol Denat., Paraffin, PEG-20 Hydrogenated Lanolin, Propylene Glycol, Steareth-21, Vinyl Caprolactam/VP/Dimethylaminoethylmethacrylate Copolymer, Alcohol, Polyvinylcaprolactam, Phenyl Trimethicone, Methylparaben, Propylparaben, Parfum (Fragrance), Triethanolamine, Disodium EDTA, Benzophenone-4, Magnesium Chloride, Magnesium Nitrate, Methylchloroisothiazolinone, Methylisothiazolinone, Coumarin Directions Rub through dry hair and style as desired Manufacturer Contact Information PZ Cussons (Europe) Ltd., ‘C’, Ardilaun Ct., 112-114 St Stephens Green, Dublin D02 TD28, Eire. PZ Cussons Beauty LLP, Manchester M22 5TG. Review: Best on market - good hold, brilliant texture and matte effect - Tried many over the years and this has been my go to for the last 15 - IMO, it gives a great matte look + hold for short to mid hair, without looking wet, greasy or overly done. Most importantly, you can get a lot of texture with it - which I think is often underrated. Paired with a skilled barber’s work, you can make hair 🔥 It lasts from morn to dawn and in a pinch, can be reshaped the following day. It changed recipe and fragrance a while back, which upset core users but it didn’t really bother me. A tub usually last me 3-4 weeks of daily use and I use as much as I feel needed I think it actually gets better over the course of use, as it dries out! Becoming more potent in terms of hold - I open the tub when I first get it and leave it open for a day or two to kick start the process. By the end of the tub, it goes quite dry and difficult to spread…usually chop it out with a spoon or something and then it’s perfection Review: Definitely worth! - I've always used VO5 Matt styling paste. But, I wanted something that's gonna hold a style better. This honestly is so good and sticks very well. I was worried going to a wax but I'm glad I gave this a go ## Features - Matte Look: Elevate your style game with Fudge Urban Matte Wax, your go-to for a bold, messed-up look with zero shine and maximum texture - Invisible Firm Hold: Embrace the ultimate hold. This non-sticky wax grants you a powerful, invisible grip for your confident, standout style - Effortless Statement: Achieve that bold, urban look that empowers you to craft a style that speaks volumes with minimal effort - Directions: Rub through dry hair and style as desired - Stand-Out Results: Achieve affordable, barber-inspired hair, Our Matte Up and Rough Up ranges make it easy to create your ideal look ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B009G6DPQA | | Benefits | Strengthening, shape and hold, frizz control, non-sticky, no shine | | Best Sellers Rank | 331 in Beauty ( See Top 100 in Beauty ) 8 in Hair Styling Putty, Clay & Wax | | Brand Name | Fudge Urban | | Country Of Origin | Thailand | | Customer Reviews | 4.5 out of 5 stars 1,817 Reviews | | Global Trade Identification Number | 09312396000061 | | Hair Type | Dry | | Hair type | Dry | | Item Form | Wax | | Item Volume | 70 Millilitres | | Item Weight | 68 g | | Item form | Wax | | Liquid Volume | 70 Millilitres | | Liquid volume | 70 Millilitres | | Manufacturer | Fudge Urban | | Manufacturer Contact Information | PZ Cussons (Europe) Ltd., ‘C’, Ardilaun Ct., 112-114 St Stephens Green, Dublin D02 TD28, Eire. PZ Cussons Beauty LLP, Manchester M22 5TG. | | Material Type Free | Cruelty free | | Number of Items | 1 | | Product benefits | Strengthening, shape and hold, frizz control, non-sticky, no shine | | Scent | Citrus | | Scent Name | Citrus | | UPC | 712703256379 730158597298 | | Unit Count | 70.0 gram | ## Product Details - **Brand:** Fudge Urban - **Hair type:** Dry - **Item form:** Wax - **Item volume:** 70 Millilitres - **Liquid volume:** 70 Millilitres - **Material Type Free:** Cruelty free - **Number of items:** 1 - **Product benefits:** Strengthening, shape and hold, frizz control, non-sticky, no shine - **Scent:** Citrus - **Unit count:** 70.0 gram ## Images ![Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g - Image 1](https://m.media-amazon.com/images/I/81ifjaZsUVL.jpg) ## Available Options This product comes in different **Size, Style** options. ## Questions & Answers **Q: Is this water soluble? Does it wash out wi water rinse only ?** A: It washes out easily but never tried without shampoo. I would think you wouldnt fully remove it without a bit of shampoo **Q: Is it vegan?** A: Hi Shelley, Unfortunately this product isn't suitable for vegans as it contains Lanolin. Many thanks, Team Fudge x **Q: Does it make grey hair look darker ?** A: It depends on application on damp or dry hair. **Q: what does it smell like?** A: Very nice. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Best on market - good hold, brilliant texture and matte effect *by F***4 on 15 January 2026* Tried many over the years and this has been my go to for the last 15 - IMO, it gives a great matte look + hold for short to mid hair, without looking wet, greasy or overly done. Most importantly, you can get a lot of texture with it - which I think is often underrated. Paired with a skilled barber’s work, you can make hair 🔥 It lasts from morn to dawn and in a pinch, can be reshaped the following day. It changed recipe and fragrance a while back, which upset core users but it didn’t really bother me. A tub usually last me 3-4 weeks of daily use and I use as much as I feel needed I think it actually gets better over the course of use, as it dries out! Becoming more potent in terms of hold - I open the tub when I first get it and leave it open for a day or two to kick start the process. By the end of the tub, it goes quite dry and difficult to spread…usually chop it out with a spoon or something and then it’s perfection ### ⭐⭐⭐⭐⭐ Definitely worth! *by A***R on 2 May 2026* I've always used VO5 Matt styling paste. But, I wanted something that's gonna hold a style better. This honestly is so good and sticks very well. I was worried going to a wax but I'm glad I gave this a go ### ⭐⭐⭐⭐ Works well *by W***Y on 19 October 2025* Good hold with no greasy look ## Frequently Bought Together - Fudge Urban Matte Wax! - 70ml! - Fudge Sculpt Matte Hed 8 Matte Hold Factor Texture Paste 2.5 oz - Fudge Matte Hed Extra Strong Hold Texture Wax, 2.87 Ounce --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/49014098-urban-matte-wax-firm-hold-all-day-styling-non-sticky](https://www.desertcart.hr/products/49014098-urban-matte-wax-firm-hold-all-day-styling-non-sticky) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-07-09*