---
product_id: 49140356
title: "Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With..."
brand: "live"
price: "€ 18.78"
currency: EUR
in_stock: null
reviews_count: 13
category: "Live"
url: https://www.desertcart.hr/products/49140356-schwarzkopf-live-intense-colour-long-lasting-permanent-purple-hair-dye
store_origin: HR
region: Croatia
---

# Built-in Vibrancy Serum for Shine Intense Pure Purple Shade 100% Recycled Aluminium Tube Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With...

**Brand:** live
**Price:** € 18.78
**Availability:** ❌ Out of Stock

## Summary

> 🟣 Own your bold with Schwarzkopf LIVE — where vibrant meets sustainable!

## Quick Answers

- **What is this?** Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With... by live
- **How much does it cost?** € 18.78 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/49140356-schwarzkopf-live-intense-colour-long-lasting-permanent-purple-hair-dye)

## Best For

- live enthusiasts

## Why This Product

- Trusted live brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Vegan & Clean Formula:** Silicone- and alcohol-free, cruelty-free formula for conscious beauty lovers.
- • **Eco-Friendly Packaging:** Sustain your style and the planet with 100% recycled aluminium tube.
- • **Effortless Application:** Quick, easy-to-use cream with developer for salon-quality results at home.
- • **Up to 50% Grey Coverage:** Confidently cover greys with nourishing permanent colour designed for blondes.
- • **Vibrant, Fade-Resistant Colour:** Experience a bold, long-lasting purple that stays vivid wash after wash.

## Overview

Schwarzkopf LIVE Intense Colour Pure Purple 086 is a permanent hair dye formulated for light to dark blonde hair, delivering up to 50% grey coverage with a rich, fade-resistant purple shade. Infused with a built-in vibrancy serum, it enhances colour depth and shine while maintaining hair health. The vegan, silicone- and alcohol-free formula comes in eco-conscious 100% recycled aluminium packaging, making it a top choice for millennial professionals seeking vibrant, sustainable hair colour solutions.

## Description

Product Description Schwarzkopf LIVE Intense Colour Pure Purple 086 - Long-lasting and nourishing colour.Schwarzkopf LIVE Intense Colour Pure Purple 086 allows you to create your own unique look with intense colour and up to 50 % grey coverage. The built-in vibrancy serum activates colour at the core of each hair strand for maximum colour depth, anti-fade effect and impressive shine. Featuring a vegan* formula that is silicone- and alcohol-free**, this purple hair dye also comes in a 100% recycled aluminium tube.How to use:1) Squeeze the contents of the colour cream into the developer bottle and shake until mixed2) Apply to dry, unwashed hair following instructions3) Leave on for 20-30 minutes and then rinse until water runs clear4) Apply the LIVE care conditioner and leave in for 2 more minutes before rinsing thoroughlyThis permanent hair dye is designed for for light blonde to dark blonde hair. For long or thick hair we recommend using two packs.The Product Benefits at a Glance:Up to 50% grey coverageBuilt-in vibrancy serumFade-resistant colourVibrant colour and brilliant shine*free from animal-derived ingredients**Ethanol Alcohol Ingredients Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Glyceryl Stearate SE, Ceteareth-20, Octyldodecanol, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Ethanolamine, Sodium Laureth Sulfate, 1-Naphthol, Sodium Cetearyl Sulfate, Parfum, Prunus Armeniaca Kernel Oil, Serine, Oleic Acid, Glycerin, Sodium Sulfite, Etidronic Acid, Carbomer, Potassium Hydroxide, Ascorbic Acid, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Propylene Glycol, Sodium Sulfate, Benzoic Acid, Benzyl Alcohol, Hydrogen Peroxide, PEG-40 Castor Oil, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Sodium Benzoate, Behentrimonium Chloride, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Tocopheryl Acetate, Isopropyl Myristate, Stearamidopropyl Dimethylamine, Isopropyl Alcohol, Glyceryl Stearate, Polyquaternium-37, Dicaprylyl Carbonate, Panthenol, Citric Acid, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside, Potassium Sorbate P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Preparation: - Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before - Before applying your colour, cover your clothing with an old towel/cape and put on gloves provided - Apply to dry, unwashed hair 2. Mixing: - Unscrew nozzle of Developer Lotion, pierce the LIVE Colour Cream tube and carefully squeeze the entire contents into the Developer Lotion bottle. - Replace the application nozzle and shake until all components are thoroughly mixed. 3. Application: - Follow application process for either first-time or root regrowth application - Leave formula to develop for 20-30 minutes 4. Rinsing: - Rinse hair under warm water until water runs clear 5. Conditioning: - Apply LIVE Care Conditioner and leave in for 2 minutes - Rinse thoroughly, hair is left feeling soft and shiny The colour result will depend on your natural hair colour. The table on the back of the pack provides an indication of the colour result that can be obtained with this shade. Results may vary on previously coloured hair. For long or thick hair we recommend using two packs. Read and follow instructions before use. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. Conduct an allergy alert test 48 hours before each time you colour (see enclosed leaflet), even if you have already used colouring products before. So remember to buy the product 48 hours in advance. In case of any reaction or when in doubt consult a doctor before using any hair colour product. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Wear suitable gloves (gloves included in the pack). Do not colour your hair if: – you have a rash on your face or a sensitive, irritated or damaged scalp – you have ever experienced any reaction after colouring your hair – you have experienced a reaction to a temporary “black henna” tattoo in the past Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Wear suitable gloves (gloves included in the pack). For further information or free hair colour advice please call the Schwarzkopf advisory service on freephone: UK 0800 328 9214, consumer.advisory@henkel.com. Safety Warning FOR EXTERNAL USE ONLY Box Contains 1 x Tube LIVE Color Cream, 1 x application bottle with developer lotion, 1 x sachet LIVE Color after treatment, 1 x pair of gloves, 1 x instruction leaflet Manufacturer Contact Information Henkel Ltd., Hemel Hempstead, Herts, HP2 4RQ. See more

Review: Once again Schwarzkopf, you have my heart!! ❤️❤️ - Very rarely I write reviews but once again I'm impressed by Live colour! I'm actually going to praise 3 shades from the range in this review. 😁 From a few years now Mango twist was my colour. It's an amazing shade itself as well! But lately I've been wanting a change and decided to go with Ruby glaze. I am in love! ❤️ So vibrant and glossy, I can't stop looking at it! Covered the Mango twist shade like a dream. For a hair of my length I recommend getting 3 boxes of dye to be on the safe side, I almost didn't have enough 😅 On the front I have a bleached money piece that I did with Mauve kiss. Chef's kiss! 🤌🏻❤️ I'm including pictures for visual reference of how the dye covers. You can see 2 shades of Ruby glaze, because the money piece was thicker but I wanted to thin it a bit. So it's a good visual on how Ruby glaze covers on top of both old colour and bleached hair to about a level 9. Mauve kiss is on top of level 10. Other reviews that suggest Ruby glaze doesn't fully wash are right - it was forever running the water red when rinsing. I'm guessing its going to do so for quite a long time. Be careful with you fabrics - pillows, clothes etc. Otherwise I can't fault the brand! For the low price point it's marvellous! ❤️
Review: Amethyst Chrome - brilliant results! - This colour is true to the box likeness. My picture speak for themselves! My natural colour is a little darker than the ‘medium brown’ on the guide, and this is one of the few colours that is recommended for darker hair, or doesn’t require pre-lightening at least. Colour really is ‘chromatic’ in that it shines beautifully in the light. Sure, ‘amethyst’ is never gonna look natural, but it’s not a flat block of red. Beware: be ultra careful in cleaning spills or spatters on sinks etc and skin as you go along - the colour is STRONG when developed but may not be evident beforehand. However, this is true of all reds I’ve used - either use Vaseline around your hairline or have wipes handy!

## Features

- Long-lasting dye: This permanent purple hair dye gives intense colour thanks to its anti-fade formula; The built-in Vibrancy Serum activates colour at the core of each hair strand for maximum depth
- Easy application: Designed for use on light blonde to dark blonde hair, this vegan hair dye gives rich and long-lasting colour results as well as healthy-looking shine
- Full coverage: Get up to 50 percent grey coverage thanks to this nourishing permanent colour hair dye in an intense shade of purple; It is quick and easy to apply
- Colour and shine: With a built-in Vibrancy Serum for maximum depth and anti-fade effect, the nourishing dye gives vibrant hair colour and brilliant shine
- LIVE commitments: Featuring a vegan formula that is silicone- and alcohol-free, this permanent purple hair dye also comes in a 100 percent recycled aluminium tube

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00ELHKLUM |
| ASIN  | B00ELHKLUM |
| Best Sellers Rank | 9 in Beauty ( See Top 100 in Beauty ) 1 in Permanent Hair Colour |
| Brand | LIVE |
| Colour | Pure Purple |
| Country of origin  | United Kingdom |
| Customer Reviews | 4.4 4.4 out of 5 stars (14,665) |
| Customer reviews | 4.4 4.4 out of 5 stars (14,665) |
| Date First Available | 16 Aug. 2013 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Cream |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 5.8 x 9 x 16.6 centimetres |
| Item model number | 107136098 |
| Item model number  | 107136098 |
| Item weight | 0.1 Kilograms |
| Language | English |
| Language  | English |
| Manufacturer | Henkel Ltd |
| Manufacturer  | Henkel Ltd |
| Package Weight | 0.2 Kilograms |
| Package dimensions | 16.8 x 9.2 x 6 centimetres |
| Product Dimensions | 5.8 x 9 x 16.6 cm; 100 g |
| Product Dimensions  | 5.8 x 9 x 16.6 cm; 100 g |
| Speciality | Long Lasting,Natural |
| Target audience | Unisex |
| Volume | 0.1 Millilitres |

## Product Details

- **Brand:** LIVE
- **Colour:** Pure Purple
- **Hair type:** normal
- **Item form:** Cream
- **Material Type Free:** Gluten Free
- **Material feature:** 100% recycled aluminium tube
- **Number of items:** 1
- **Package information:** Box
- **Product benefits:** Hair Coloring
- **Unit count:** 1 count

## Images

![Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With... - Image 1](https://m.media-amazon.com/images/I/61u8o+ojNUL.jpg)
![Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With... - Image 2](https://m.media-amazon.com/images/I/6168gYXUciL.jpg)
![Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With... - Image 3](https://m.media-amazon.com/images/I/61Itd+GepwL.jpg)
![Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With... - Image 4](https://m.media-amazon.com/images/I/61MM7M6tS5L.jpg)
![Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With... - Image 5](https://m.media-amazon.com/images/I/615wBgnO5wL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Why is it so expensive half the price in boots**
A: The price is for 3 dyes so it only works out to £4.50 or thereabouts.  I know you made this comment a year ago but I'm answering for anyone else who doesn't read the description before leaving a comment!

**Q: Will this work for brown hair?**
A: You hair does not need to be blonde as stated in one answer. My hair is naturally medium brown and I've never had a problem. Obviously, the darker your natural colour, the more subtle to colour will appear. You get a fantastic mix if you have brown hair with a few pre-lightened highlights as well.

**Q: Please could someone tell me what colour this goes once its been washed after a while? thank you**
A: it just gets lighter red...I love this colour :) it will probably become orange after a while (wich happens to all red colours) but by then I will have recoloured it ;)

**Q: Bought to lighten medium brown hair before using schwarzkopf u67 blue mercury. has anyone tried a 2nd colour on top and get good results? thanks**
A: Second colour on top normally turns out nice, as long as you get an even colour from the blonde to start, a lot of the time you can end up with ginger/blondish patches

## Customer Reviews

### ⭐⭐⭐⭐⭐ Once again Schwarzkopf, you have my heart!! ❤️❤️
*by A***R on 22 February 2026*

Very rarely I write reviews but once again I'm impressed by Live colour! I'm actually going to praise 3 shades from the range in this review. 😁 From a few years now Mango twist was my colour. It's an amazing shade itself as well! But lately I've been wanting a change and decided to go with Ruby glaze. I am in love! ❤️ So vibrant and glossy, I can't stop looking at it! Covered the Mango twist shade like a dream. For a hair of my length I recommend getting 3 boxes of dye to be on the safe side, I almost didn't have enough 😅 On the front I have a bleached money piece that I did with Mauve kiss. Chef's kiss! 🤌🏻❤️ I'm including pictures for visual reference of how the dye covers. You can see 2 shades of Ruby glaze, because the money piece was thicker but I wanted to thin it a bit. So it's a good visual on how Ruby glaze covers on top of both old colour and bleached hair to about a level 9. Mauve kiss is on top of level 10. Other reviews that suggest Ruby glaze doesn't fully wash are right - it was forever running the water red when rinsing. I'm guessing its going to do so for quite a long time. Be careful with you fabrics - pillows, clothes etc. Otherwise I can't fault the brand! For the low price point it's marvellous! ❤️

### ⭐⭐⭐⭐⭐ Amethyst Chrome - brilliant results!
*by A***C on 9 February 2026*

This colour is true to the box likeness. My picture speak for themselves! My natural colour is a little darker than the ‘medium brown’ on the guide, and this is one of the few colours that is recommended for darker hair, or doesn’t require pre-lightening at least. Colour really is ‘chromatic’ in that it shines beautifully in the light. Sure, ‘amethyst’ is never gonna look natural, but it’s not a flat block of red. Beware: be ultra careful in cleaning spills or spatters on sinks etc and skin as you go along - the colour is STRONG when developed but may not be evident beforehand. However, this is true of all reds I’ve used - either use Vaseline around your hairline or have wipes handy!

### ⭐⭐⭐⭐⭐ Good choice
*by S***R on 7 February 2026*

Long-lasting, looks good

## Frequently Bought Together

- Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Purple Hair Dye, With Built-In Vibrancy Serum, Up To 50% Grey Coverage, Pure Purple 086
- Schwarzkopf LIVE Ultra Brights Purple Punk Semi-Permanent Hair Dye 094, Purple Hair Dye for Bright or Pastel Hair Colour, Vibrant Colour Lasts up to 15 Washes
- Schwarzkopf LIVE Ultra Brights Pillar Box Red Semi-Permanent Hair Dye 092, Red Hair Dye for Bright or Pastel Hair Colour, Vibrant Colour Lasts up to 15 Washes

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-03-02*