---
product_id: 50089347
title: "Sugarflair Pastel Purple Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable"
brand: "sugarflair colours"
price: "€ 9.64"
currency: EUR
in_stock: true
reviews_count: 13
category: "Sugarflair Colours"
url: https://www.desertcart.hr/products/50089347-sugarflair-pastel-purple-food-colouring-paste-25g-concentrated-paste-food
store_origin: HR
region: Croatia
---

# Long-lasting & cost-effective Vegan, kosher & allergen-free Highly concentrated paste Sugarflair Pastel Purple Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable

**Brand:** sugarflair colours
**Price:** € 9.64
**Availability:** ✅ In Stock

## Summary

> 🎂 Elevate your bake game with a splash of pastel perfection!

## Quick Answers

- **What is this?** Sugarflair Pastel Purple Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable by sugarflair colours
- **How much does it cost?** € 9.64 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/50089347-sugarflair-pastel-purple-food-colouring-paste-25g-concentrated-paste-food)

## Best For

- sugarflair colours enthusiasts

## Why This Product

- Trusted sugarflair colours brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Inclusive & Safe:** Kosher certified, vegan, gluten-free, nut-free, and GMO-free for worry-free indulgence.
- • **Precision Colour Control:** Achieve subtle to bold pastel purple shades with just a tiny amount—no consistency change.
- • **Sustainable & Economical:** Concentrated formula means fewer refills and less waste—your creative edge that lasts.
- • **Professional-Grade Quality:** Trusted worldwide by pros and enthusiasts for flawless, vibrant cake decorating.
- • **Versatile Baking Essential:** Perfect for fondant, buttercream, royal icing, cake batter, and even edible painting.

## Overview

Sugarflair Pastel Purple Food Colouring Paste is a 25g highly concentrated, water-based dye designed for professional and home bakers. It delivers vibrant pastel purple hues without altering texture, suitable for fondant, buttercream, icings, and cake batter. Kosher certified and free from common allergens, it supports vegan and halal diets. The resealable pot ensures long-lasting freshness, making it a cost-effective, versatile staple for sophisticated cake decorating.

## Description

Product description Sugarflair Colours Purple Food Colouring Paste is the perfect way to add a touch of colour to your cakes and cake decorations. Whether you're a professional cake decorator or a baking enthusiast, this highly-concentrated food colouring paste will help you create a soft and subtle colour that is sure to impress.Sugarflair Pastel Food Colouring Paste range only takes a small amount to create intense, bold and subtle colours. Designed for colouring sugar paste icing, modelling pastes, buttercream, royal icing and more this versatile food colouring paste is an essential tool for any cake decorator.The extensive range of unique colours includes a vast array of stunning shades and are intermixable allowing you to achieve the exact colour/shade that you want.Sugarflair Pastel Food Colouring Paste comes in handy resealable pots that are airtight and long-lasting. This means you can use them time and time again, ensuring your creations will always look their best.In addition to colouring sugar paste icing, modelling pastes, buttercream, and royal icing, you can also use Sugarflair Pastel Food Colouring Paste as edible paint. Simply add a little Rejuvenator Spirit, Dipping Solution, or water to create your own unique designs and add an extra level of detail to your cake creations. Ingredients Humectant: E422, Thickener: E551, Colours: E133 (Brilliant blue), E122 (Carmoisine), E170i (Calcium carbonate). E122 may have an adverse effect on activity and attention in children. Directions Add the Purple food colouring paste a little at a time using a cocktail stick or small spatula to achieve different shades and depth of colour, remembering that the colour may intensify as it develops over time. Manufacturer Contact Information Sugarflair Colours Ltd. 2a Armstrong Road, Manor Trading Estate, Benfleet, Essex, SS7 4PW.

Review: Sugarflair Baby Pink food colouring - Very happy, good quality food colouring , which is a lovely colour and is compatible with fondant icing or buttercream icing . Good value for money.
Review: Gorgeous Pastel Shade for Baking - I used this Bluebell food colouring paste for decorating cupcakes, and the colour turned out beautifully soft and pastel. Because it’s highly concentrated, I only needed a tiny amount to achieve the shade I wanted, which makes the jar last a long time. The texture blends smoothly into icing and fondant without changing the consistency, and the finish looks professional with a delicate, elegant touch. I love that it gives me control over the intensity — from the lightest hint of blue to a richer pastel tone. It’s perfect for themed cakes, baby showers, or any occasion where a gentle pop of colour makes all the difference

## Features

- Food Colouring Paste Transforms Cakes & Bakes - Sugarflair Pastel Food Colouring Paste is a highly-concentrated food colouring, that transforms cakes and cake decorations without changing the medium consistancy and ensures subtle, bright or bold colours can be achieved from just a tiny amount!
- Versatile Food Colouring Paste - Paste colours last longer and are more cost effective compared to other liquid or gel colours and only take a small amount to create a soft & subtle colour. Sugarflair paste food colours have been developed for colouring sugarpaste, modelling paste, fondant, buttercream, cakes mixes, batter, fondant, icings, decorations, and more!
- Extensive Range of over 30 Unique Colours - Sugarflair Colours Pastel Food Colouring Paste comes in many brilliant colours, including Baby Pink, Daffodil, Lavender, Orange, Sky Blue and Spring Green food colouring.
- Give Your Cakes, Bakes and Deserts a Professional Touch - Sugarflair Colours are recognised and trusted worldwide by professionals and home bakers and the Sugarflair range has everything you need from food colouring, edible lustres and glitters to edible sprinkles using only the highest quality ingredients to give your cakes, bakes and desserts that professional touch.
- 100% Food Safe & Allergen-Friendly – Kosher certified. Free from nuts, gluten, alcohol, GMOs. Suitable for vegetarian, vegan, and halal diets.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00ITRBXKC |
| Age Range Description | 12 years and above |
| Allergen Information | Contains: Fish Free |
| Allergen information | Contains: Fish Free |
| Best Sellers Rank | 1,521 in Grocery ( See Top 100 in Grocery ) 8 in Food Colouring |
| Brand | Sugarflair Colours |
| Brand Name | Sugarflair Colours |
| Colour | Purple |
| Country of Origin | United Kingdom |
| Customer Reviews | 4.5 out of 5 stars 2,396 Reviews |
| Diet Type | Gluten Free, Vegan, Vegetarian |
| Formulation Base | Water-Based |
| Item Form | Paste |
| Item Type Name | Purple Food Colouring Paste |
| Item Weight | 0.03 Kilograms |
| Item weight | 0.03 Kilograms |
| Liquid Volume | 0.03 Kilograms |
| Liquid volume | 0.03 Kilograms |
| Manufacturer | Sugarflair Colours |
| Manufacturer Contact Information | Sugarflair Colours Ltd. 2a Armstrong Road, Manor Trading Estate, Benfleet, Essex, SS7 4PW. |
| Model Number | A322 |
| Number of Items | 1 |
| Number of Pieces | 1 |
| Part Number | A322 |
| Region of Origin | Great Britain |
| Set Name | Pastel Colors |
| Size | 25 g (Pack of 1) |
| Speciality | Kosher Certified. Free from Nuts, Gluten, Alcohol, GMOs. Suitable for Vegetarian, Vegan and Halal Diets. Speciality Kosher Certified. Free from Nuts, Gluten, Alcohol, GMOs. Suitable for Vegetarian, Vegan and Halal Diets. See more |
| Specialty | Kosher Certified. Free from Nuts, Gluten, Alcohol, GMOs. Suitable for Vegetarian, Vegan and Halal Diets. |
| UPC | 610370673942 |
| Unit Count | 25.0 gram |

## Product Details

- **Allergen information:** Contains: Fish Free
- **Brand:** Sugarflair Colours
- **Colour:** Purple
- **Item form:** Paste
- **Item weight:** 0.03 Kilograms
- **Liquid volume:** 0.03 Kilograms
- **Number of items:** 1
- **UPC:** 610370673942
- **Unit count:** 25.0 gram

## Images

![Sugarflair Pastel Purple Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable - Image 1](https://m.media-amazon.com/images/I/71YbA2krD0L.jpg)
![Sugarflair Pastel Purple Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable - Image 2](https://m.media-amazon.com/images/I/81GyddaCQ+L.jpg)
![Sugarflair Pastel Purple Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable - Image 3](https://m.media-amazon.com/images/I/61sgCKgALiL.jpg)
![Sugarflair Pastel Purple Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable - Image 4](https://m.media-amazon.com/images/I/71NzWI5nTwL.jpg)
![Sugarflair Pastel Purple Food Colouring Paste 25g - Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable - Image 5](https://m.media-amazon.com/images/I/61lOIQyaKGL.jpg)

## Available Options

This product comes in different **Color** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Sugarflair Baby Pink food colouring
*by M***S on 1 May 2026*

Very happy, good quality food colouring , which is a lovely colour and is compatible with fondant icing or buttercream icing . Good value for money.

### ⭐⭐⭐⭐⭐ Gorgeous Pastel Shade for Baking
*by B***A on 21 November 2025*

I used this Bluebell food colouring paste for decorating cupcakes, and the colour turned out beautifully soft and pastel. Because it’s highly concentrated, I only needed a tiny amount to achieve the shade I wanted, which makes the jar last a long time. The texture blends smoothly into icing and fondant without changing the consistency, and the finish looks professional with a delicate, elegant touch. I love that it gives me control over the intensity — from the lightest hint of blue to a richer pastel tone. It’s perfect for themed cakes, baby showers, or any occasion where a gentle pop of colour makes all the difference

### ⭐⭐⭐⭐⭐ Baby pink colouring
*by M***M on 18 August 2025*

This pink colouring is fabulous . Just a small amount needed . With a perfect result immediately I think it looked great for the buttercream on my daughter’s birthday cake

## Frequently Bought Together

- Sugarflair Pastel Purple Food Colouring Paste - Highly Concentrated Food Colouring for Use with Sugarpaste, Modelling Pastes, Fondant, Buttercream, Royal Icing, Cake Mixes and more - 25g
- Sugarflair Spectral Blood Red Food Colouring Paste, Highly Concentrated Food Colouring for Buttercream, Sugar Paste, Royal Icing, Cake Decorations and More! Vibrant Colour Food Dye - 25g
- Sugarflair Black Extra Food Colouring Paste, Maximum Concentrated Food Colouring for Buttercream, Sugar Paste, Royal Icing, Cake Decorations and More! Vibrant Colour Food Dye - 42g

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-07-14*