No7 Restore & Renew Multi Action Serum Foundation - Cool Beige - Liquid Foundation Makeup with Vitamin C, Vitamin E & Collagen for Face - Beauty Skin Serum Formula with Medium Coverage (30ml)

Received quickly. Very pleased with this product. I use it with a moisturizer and I like the natural feel and coverage. Color is great with my light skin.

Good color match. Glides on and very nourishing for my dry skin. Stays on all day.

Love this serum foundation! Moisturizing and blends well without getting cakey. Light, but great coverage!

For my skin ,I need a primer , but works well great color match and light on the skin even as a 52 yr old .

My 2nd time buying. I switched to this foundation when my friend recommended. Feels amazing and looks amazing on my skin! Great value too. It blends in great with my skin color. Don’t have a smell either. Easy to apply by hand or brush or with a sponge. It does the job! Don’t leave my skin feeling gross either. Don’t even feel it on.

Porcelain is hard to find. This liquid foundation goes on easily and gives me moderate coverage. It blends in well and evens out my skin tone. No allergic reaction. I had read reviews online for months and finally made the purchase. Most of the time, I wear no makeup and twice a week wear powder. But occasionally, you want a little more coverage and this foundation works well. I will buy it again someday.

I am 73 years old and starting to get lines in my face. My cousin told me to try this make up; No 7. I got the calico shade. I usually get a classic Ivory, but this one looks quite a bit better. It feels good and it looks great. It hides the dark circles under my eyes and more.

I have combination/dry skin. Although I don't have a lot of deep lines and wrinkles, I'm 57, so I have plenty of fine lines. I live in the super dry mountain west and winter is rough on the skin here so I was looking for a hydrating foundation with medium coverage that would last all day and not settle in my lines. This ain't it. It feels great going on - more like a skincare product - and has a very light, pleasant scent. But it gives light coverage at best, and I don't find it very buildable. Plus, it literally IMMEDIATELY starts to collect in fine lines and the more you use, the worse that is. Even with just one coat (which wasn't enough coverage), I was constantly blotting it out of my fine lines. It also stays tacky-feeling - pretty much forever - unless you powder it. Once you get it on, and if you can ignore the settling into lines, it does make your skin look nice but the finish is too radiant for me. And I would say it's not a long-lasting foundation. By end of day, it was definitely showing plenty of wear and I was just in the house all day. The color match for me was excellent - I got porcelain - the lightest shade - for my very fair skin and it was pretty much a perfect match. It's a neutral porcelain. That having been said, I don't typically buy the very fairest shade in any foundation. I'm usually one "notch" up from the lightest. So if you have SUPER fair skin and typically need the very lightest shade, porcelain may not work for you. So, I'd say if you have super dry skin and don't need much coverage and don't have any lines you don't want accentuated, this might be OK for you. But it was definitely not what I was looking for.