--- product_id: 51730214 title: "L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 4.013, Paris" brand: "l'oreal paris" price: "€ 29.77" currency: EUR in_stock: true category: "L'oreal Paris" url: https://www.desertcart.hr/products/51730214-loreal-paris-preference-hair-dye-luminous-permanent-rich-hair-colour store_origin: HR region: Croatia --- # Up to 8 weeks fade-defying colour Oil-in-gel formula with precious flower oils Includes nourishing UV-protect conditioner L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 4.013, Paris **Brand:** l'oreal paris **Price:** € 29.77 **Availability:** ✅ In Stock ## Summary > ✨ Unlock salon-grade, luminous colour that lasts – because your hair deserves the spotlight! ## Quick Answers - **What is this?** L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 4.013, Paris by l'oreal paris - **How much does it cost?** € 29.77 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/51730214-loreal-paris-preference-hair-dye-luminous-permanent-rich-hair-colour) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Complete care system:** All-in-one kit with colourant, developer, conditioner, and gloves for flawless, salon-quality results at home. - • **Anti-brass technology:** Purple dyes neutralize unwanted yellow undertones for a cool, luminous blonde or refined brown finish. - • **Long-lasting vibrance:** Experience up to 8 weeks of radiant, fade-resistant colour that keeps you turning heads. - • **Effortless application:** Non-drip oil-in-gel texture ensures smooth, mess-free colouring with optimal fibre coating. - • **Luminous natural tones:** Infused with precious flower oils for multidimensional shine and intensified natural hues. ## Overview L'Oreal Paris Preference 4.013 Paris Refined Brown is a permanent hair dye designed for professional-quality, long-lasting colour with optimal grey coverage. Featuring an innovative oil-in-gel formula enriched with precious flower oils and UV-filtering conditioner, it delivers multidimensional shine and fade-defying results for up to 8 weeks. The kit includes everything needed for easy, mess-free application and nourishes hair while neutralizing brassiness for a natural, luminous finish. ## Description Product Description L'Oreal Paris Preference, Hair Dye, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Are you looking for long-lasting beautiful colour? Try L'Oréal Paris Preference, our most premium colouration experience, recommended by 9/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich & luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair. Get more from your colouration experience, no appointment needed: 1) Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour. 2) Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage. 3) Shine-Protect Conditioner, to help preserve your day 1 colour & shine, while protecting your hair from environmental aggressors. Ingredients 1242551 - Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Toluene-2,5-Diamine, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Sodium Metabisulfite, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Thioglycerin, Ammonium Acetate, 2-Methylresorcinol, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance. (F.I.L. C234356/1). 1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202318/2) 1217043 A - Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1). 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136/1) P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Follow the instructions on the package, skin test 48 hours before use, 1. Use gloves and pour the dye bottle into the developer bottle and shake to mix evenly, 2. Apply color and leave to work for the recommended time, 3. Follow with conditioner and rinse. Safety Warning For external use only. See more ## Features - Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves - Translucent gel formula with precious flower oils for a beautiful shade with luminous reflects, Intensifies the natural tones of your hair colour, For an intense natural colour with permanent results - Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse - Creates lustrous fade-defying shades with light-reflecting colours, Includes a nourishing shine protect conditioner with UV-filter and Vitamin E - Contents: 1x L'Oréal Paris Preference permanent hair colour in 4.013 Paris, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0054VBVA8 | | ASIN | B0054VBVA8 | | Benefits | Covers grey hair and highlights natural brown hair color | | Best Sellers Rank | 574 in Beauty ( See Top 100 in Beauty ) 12 in Permanent Hair Colour | | Brand Name | L'Oreal Paris | | Colour | 4.013 REFINED BROWN | | Container Type | Tube | | Customer Reviews | 4.4 4.4 out of 5 stars (9,279) | | Customer reviews | 4.4 4.4 out of 5 stars (9,279) | | Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. | | Full Cure Time | 3E+1 Minutes | | Global Trade Identification Number | 03600522031512 | | Hair Color Permanence | Permanent | | Hair Type | All | | Is discontinued by manufacturer | No | | Item Form | Gel | | Item Type Name | 4.013 Paris Refined Brown Permanent Hair Dye | | Item Weight | 250 Grams | | Item model number | 3268349 | | Language | English | | Manufacturer | L'Oréal | | Manufacturer | L'Oréal | | Manufacturer Part Number | 3268349 | | Material Features | Natural | | Material Type Free | Ammonia Free, Peroxide Free, Fade Resistant | | Model Number | 3268349 | | Number of Items | 1 | | Package Size Name | Single | | Product Dimensions | 6 x 4 x 20 cm; 250 g | | Recommended Uses For Product | Color your hair and cover grey hair, Hair Coloring, Hair coloring, especially for blonde hair with grey coverage | | Suitable Hair Colour | Medium Brown | | UPC | 890899292637 | | Unit Count | 1.0 count | ## Product Details - **Brand:** L'Oreal Paris - **Colour:** 4.013 REFINED BROWN - **Hair type:** All - **Item form:** Gel - **Material Type Free:** Ammonia Free, Peroxide Free, Fade Resistant - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Tube - **Product benefits:** Covers grey hair and highlights natural brown hair color - **Unit count:** 1.0 count ## Images ![L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 4.013, Paris - Image 1](https://m.media-amazon.com/images/I/514Aa8wY3wL.jpg) ![L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 4.013, Paris - Image 2](https://m.media-amazon.com/images/I/716+HMIFaFL.jpg) ![L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 4.013, Paris - Image 3](https://m.media-amazon.com/images/I/61uwIVLvEKL.jpg) ![L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 4.013, Paris - Image 4](https://m.media-amazon.com/images/I/61f5SKaEK9L.jpg) ![L'Oreal Paris Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 4.013, Paris - Image 5](https://m.media-amazon.com/images/I/61RdnDXaLTL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: How long does this hair colour last?** A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine. **Q: Can I use this to cover my grey roots?** A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly **Q: How do I choose the right shade?** A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour. ## Frequently Bought Together - L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 4.013, Paris - Eylure Dybrow Permanent Tint for Brows Dye Kit Black (Packaging may vary) 5ML --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/51730214-loreal-paris-preference-hair-dye-luminous-permanent-rich-hair-colour](https://www.desertcart.hr/products/51730214-loreal-paris-preference-hair-dye-luminous-permanent-rich-hair-colour) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-05-23*