---
product_id: 5268645
title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Soft Mahogany Brown 4SM, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "€ 34.69"
currency: EUR
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.hr/products/5268645-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye
store_origin: HR
region: Croatia
---

# Up to 9 weeks fade-defying color Vitamin E & UV filter infused conditioner No-drip gel formula for precise application Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Soft Mahogany Brown 4SM, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** € 34.69
**Availability:** ✅ In Stock

## Summary

> 🔥 Own your glow with fade-defying mahogany magic!

## Quick Answers

- **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Soft Mahogany Brown 4SM, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** € 34.69 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/5268645-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete Care Kit:** Includes color gel, developer crème, shine protect conditioner, gloves, and instructions for effortless coloring.
- • **Healthy Hair, Always:** Infused with Vitamin E and UV filters, this formula nourishes and protects hair, leaving it silky and resilient.
- • **Gray Coverage Mastery:** Effectively covers gray hair with rich, multi-dimensional mahogany brown tones for a youthful look.
- • **Long-Lasting Radiance:** Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
- • **Precision No-Drip Formula:** Gel texture ensures mess-free, exact application for salon-quality results at home.

## Overview

L'Oreal Paris Superior Preference Dark Soft Mahogany Brown is a permanent hair color kit designed for all hair types, delivering rich, luminous color with up to 9 weeks of fade-defying radiance. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner, it ensures vibrant color, gray coverage, and hair conditioning in one easy-to-use kit.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Covers the Grey like a champ!! - This has been my color for the last several years. I really like this brand because it does not dry out and damage my hair. The conditioner that you get with it is really soft and leaves your hair shiny. The color stays until it is time for the next application. It comes with everything that you need including everything to make application really easy. Find it true to color.. great product and I will keep buying it
Review: Dark soft mahogany brown - It's gorgeous! The color is absolutely amazing too. My hair is brown with beautiful redish highlights all over. Believe it or not, my husband did my hair and it looks beautiful. It's not dry either, it's very shiny, smooth and soft. My hair length is about shoulder length and we used 1 bottle but he also used a brush as well to brush it all over the roots. Especially where I was grey. It's a beautiful color. I highly recommend this product and color. I will continue with this color from now on. I love the mahogany color with the brown. It turned out better than going to the hairdresser and spending over $100. He did the same job, and it turned out amazing!

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B002LKGO4I |
| Best Sellers Rank | #168 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 4SM Dark Soft Mahogany Brown |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 626 Reviews |
| Global Trade Identification Number | 00071249158265 |
| Hair Color Permanence | Permanent |
| Hair Type | Chemically Treated |
| Item Form | Cream,Serum |
| Item Weight | 0.4 Ounces |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 10066073 |
| Material Features | Gluten Free |
| Material Type Free | Aluminum Free,Paraben Free,Phthalate Free,Dye Free,Sulfate Free,Formaldehyde Free |
| Model Number | U-HC-6736 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Color Protection |
| Recommended Uses For Product | Softening |
| Set Name | L'Oreal Paris Superior Preference |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249158265 792850014107 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 4SM Dark Soft Mahogany Brown
- **Item Form:** Cream,Serum
- **Package Information:** Box
- **Product Benefits:** Color Protection

## Images

![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Soft Mahogany Brown 4SM, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81aua6PwQaL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Covers the Grey like a champ!!
*by M***G on September 17, 2025*

This has been my color for the last several years. I really like this brand because it does not dry out and damage my hair. The conditioner that you get with it is really soft and leaves your hair shiny. The color stays until it is time for the next application. It comes with everything that you need including everything to make application really easy. Find it true to color.. great product and I will keep buying it

### ⭐⭐⭐⭐⭐ Dark soft mahogany brown
*by M***A on April 27, 2025*

It's gorgeous! The color is absolutely amazing too. My hair is brown with beautiful redish highlights all over. Believe it or not, my husband did my hair and it looks beautiful. It's not dry either, it's very shiny, smooth and soft. My hair length is about shoulder length and we used 1 bottle but he also used a brush as well to brush it all over the roots. Especially where I was grey. It's a beautiful color. I highly recommend this product and color. I will continue with this color from now on. I love the mahogany color with the brown. It turned out better than going to the hairdresser and spending over $100. He did the same job, and it turned out amazing!

### ⭐⭐⭐⭐⭐ Excellent coverage and natural results - Safe for frequent use
*by E***V on July 17, 2026*

I have been using this hair dye for a year now, coloring my hair every month and sometimes even every 3 weeks. It covers gray hair perfectly and looks very natural. Even with frequent use, I haven't noticed my hair becoming dry or damaged at all. It is a great hair dye that does its job excellently!

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4SM Dark Soft Mahogany Brown, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 4AR Dark Chocolate Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Red 2 oz.(Packaging May Vary)

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**Shop now:** [https://www.desertcart.hr/products/5268645-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye](https://www.desertcart.hr/products/5268645-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-07-28*