---
product_id: 530310455
title: "Hairstory New Wash Original Purple Cleansing Cream for Blonde, Gray & Silver Hair – Sulfate-Free Purple Shampoo Alternative to Tone Brassiness & Condition, 8 Fl Oz Refill Pouch"
brand: "hairstory"
price: "€ 92.18"
currency: EUR
in_stock: true
reviews_count: 8
category: "Hairstory"
url: https://www.desertcart.hr/products/530310455-hairstory-new-wash-original-purple-cleansing-cream-for-blonde-gray
store_origin: HR
region: Croatia
---

# Nourishing botanical oils & extracts Sulfate-free purple cleansing cream UV protection to extend color life Hairstory New Wash Original Purple Cleansing Cream for Blonde, Gray & Silver Hair – Sulfate-Free Purple Shampoo Alternative to Tone Brassiness & Condition, 8 Fl Oz Refill Pouch

**Brand:** hairstory
**Price:** € 92.18
**Availability:** ✅ In Stock

## Summary

> 💜 Elevate your blonde game—shine brighter, tone cooler, and never settle for dull!

## Quick Answers

- **What is this?** Hairstory New Wash Original Purple Cleansing Cream for Blonde, Gray & Silver Hair – Sulfate-Free Purple Shampoo Alternative to Tone Brassiness & Condition, 8 Fl Oz Refill Pouch by hairstory
- **How much does it cost?** € 92.18 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/530310455-hairstory-new-wash-original-purple-cleansing-cream-for-blonde-gray)

## Best For

- hairstory enthusiasts

## Why This Product

- Trusted hairstory brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nourish & Protect:** Infused with aloe vera, jojoba & sunflower oils to support scalp health and softness
- • **Brassiness Be Gone:** Neutralizes unwanted yellow tones for vibrant blonde, gray & silver hair
- • **Effortless Radiance:** One-step cream cleanser tones, conditions, and brightens for salon-worthy shine at home
- • **Gentle Yet Effective:** Detergent-free formula cleanses without stripping natural oils or drying out hair
- • **Color Longevity Boost:** Shields hair from UV damage and environmental stressors to keep salon color fresh longer

## Overview

Hairstory New Wash Original Purple is a sulfate-free, detergent-free cleansing cream designed specifically for blonde, gray, silver, and platinum hair. It neutralizes brassiness while conditioning and nourishing hair with botanical oils and extracts. This innovative formula protects hair color from fading caused by UV exposure and overwashing, delivering brighter, cooler tones and healthier scalp support in a single, easy step.

## Description

NEW WASH ORIGINAL PURPLE– 8oz REFILL POUCH HAIRSTORY New Wash Original Purple is a detergent-free cleansing cream designed to gently cleanse, condition and tone blonde, gray, silver and platinum hair in one simple step. Unlike traditional purple shampoos that can leave hair dry, dull or over-processed, this sulfate-free formula helps neutralize brassiness while preserving your hair’s natural moisture balance. Powered by nourishing ingredients like aloe vera, jojoba oil, sunflower seed oil and antioxidant-rich botanical extracts, New Wash Original Purple helps support a healthier scalp while enhancing shine, softness and manageability. The result is brighter, cooler-toned hair that feels hydrated, clean and refreshed after every wash. Perfect for color-treated and natural blonde tones, this purple cleanser helps protect against fading caused by repeated washing, UV exposure and environmental stressors while helping extend time between salon visits. HOW TO USE: Apply generously to wet hair from scalp to ends. Add a small amount of water to activate and evenly distribute the formula. Massage thoroughly into scalp and hair, leave on for 2–5 minutes, then rinse completely. Use every wash or as directed by your colorist.

Review: Great stuff! - This is definitely unlike anything I’ve ever used! I love the purple solution it came with, mixed in easily. Water doesn’t leak into the container in the shower. The smell is nice and refreshing, kind of like tea tree oil. My hair feels clean and super soft. Would definitely recommend! It is pricey though for how little you get. This is only 8oz which is really not much for my thick long hair
Review: Why wouldn’t this come pre-mixed?? - It’s a Love/Hate thing, for me. I love the New Wash product results. But, hate all of the accoutrements that it takes to actually make the product usable as intended. After using the very deep purple/blue colored product, nervously, I was happy to see that it didn’t color my all natural, blonde hair blue! Whew!! And I wonder why (I suppose there’s a good reason for it? Perhaps, perceived value?), they send FOUR separate items: - Plastic pouch of the product (Nice. Small footprint after product is gone) - Plastic tube of the mix-in product (Dumb. Why do I need to deal with this?) - Metal can to mix and hold the mixture (This is completely unnecessary, and adds to the cost of the product. Ditch it and give us more product.) - Metal miniature whisk (Sigh. So I have to mix the product. Now I need to store the whisk until I order again? It’s a cheap little thing; will it rust in the bathroom environment? Or do I throw it away because you’ll send a new whisk with each purchase? What? I am not sure if I should hang on to it.)! It seems overkill. I mean, I’m not baking a cake in there! I just want to wash my hair, not play house with doll sized tools. I’m sure they could reduce costs, the number of items, and excess packaging of this product and it’s storage, by pre-mixing it and sending it in just one container. Come on, New Wash, do better. Pouch storage vs Can storage: I like the pouch. It allows you to squeeze out the amount you’d like. The can gives me pause, as you have to dip your fingers (or perhaps some sort of utensil) into it at each time of use. That just grosses me out, to think of all the potential dead skin cells and bacteria that can contaminate the product sitting in your shower environment. Yuck. And, it’s not easily opened with wet hands. The results are great as touted. My hair feels clean, and much softer. I will definitely order again. But maybe I’ll try to squirt the blue stuff into the pouch and mix it. All the other crap is just wasted fluff.

## Features

- TONES & BRIGHTENS BLONDE HAIR — Neutralizes brassiness and unwanted yellow tones in blonde, gray, silver and platinum hair while enhancing shine and vibrancy wash after wash
- DETERGENT-FREE PURPLE CLEANSER — Unlike traditional purple shampoos that can dry out hair, this sulfate-free cleansing cream gently cleanses, conditions and tones in one simple step without stripping natural oils
- SUPPORTS HEALTHIER HAIR & SCALP — Formulated with aloe vera, jojoba oil, sunflower seed oil and botanical extracts to help nourish the scalp barrier while leaving hair softer, smoother and more manageable
- HELPS EXTEND HAIR COLOR — Designed to help preserve salon color by protecting against fading caused by UV exposure, overwashing and environmental stressors while keeping cooler blonde tones balanced
- HOW TO USE – Coat wet hair from scalp to ends with a generous amount of New Wash. Add a splash of water - this is essential to activate and emulsify the formula into a milky consistency. Work thoroughly into hair and scalp with scalp brush or fingers. New Wash only cleans what it touches. Let sit for 2-3 minutes, then rinse out as thoroughly as you massaged it in

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0H126LRSN |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #127,728 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3,045 in Hair Shampoo |
| Brand | Hairstory |
| Brand Name | Hairstory |
| Customer Reviews | 4.1 out of 5 stars 69 Reviews |
| Hair Type | Blonde, Silver, Gray hair |
| Item Dimensions | 2.4 x 4.2 x 6.4 inches |
| Item Form | Cream |
| Liquid Volume | 20 Fluid Ounces |
| Manufacturer | Hairstory |
| Number of Items | 1 |
| Scent | Original |
| Scent Name | Original |
| UPC | 850065187952 |
| Unit Count | 8 Fluid Ounces |

## Product Details

- **Brand:** Hairstory
- **Hair Type:** Color Treated
- **Item Form:** Liquid
- **Product Benefits:** Cleansing, Moisturizing, Nourishing, Restoring & Strengthening

## Images

![Hairstory New Wash Original Purple Cleansing Cream for Blonde, Gray & Silver Hair – Sulfate-Free Purple Shampoo Alternative to Tone Brassiness & Condition, 8 Fl Oz Refill Pouch - Image 1](https://m.media-amazon.com/images/I/61zAyNGOaEL.jpg)
![Hairstory New Wash Original Purple Cleansing Cream for Blonde, Gray & Silver Hair – Sulfate-Free Purple Shampoo Alternative to Tone Brassiness & Condition, 8 Fl Oz Refill Pouch - Image 2](https://m.media-amazon.com/images/I/81Esk4xmPqL.jpg)
![Hairstory New Wash Original Purple Cleansing Cream for Blonde, Gray & Silver Hair – Sulfate-Free Purple Shampoo Alternative to Tone Brassiness & Condition, 8 Fl Oz Refill Pouch - Image 3](https://m.media-amazon.com/images/I/81D6ylveA7L.jpg)
![Hairstory New Wash Original Purple Cleansing Cream for Blonde, Gray & Silver Hair – Sulfate-Free Purple Shampoo Alternative to Tone Brassiness & Condition, 8 Fl Oz Refill Pouch - Image 4](https://m.media-amazon.com/images/I/81lrf4Ii4+L.jpg)
![Hairstory New Wash Original Purple Cleansing Cream for Blonde, Gray & Silver Hair – Sulfate-Free Purple Shampoo Alternative to Tone Brassiness & Condition, 8 Fl Oz Refill Pouch - Image 5](https://m.media-amazon.com/images/I/91Esa8C5UTL.jpg)

## Available Options

This product comes in different **Set** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great stuff!
*by J***W on August 8, 2023*

This is definitely unlike anything I’ve ever used! I love the purple solution it came with, mixed in easily. Water doesn’t leak into the container in the shower. The smell is nice and refreshing, kind of like tea tree oil. My hair feels clean and super soft. Would definitely recommend! It is pricey though for how little you get. This is only 8oz which is really not much for my thick long hair

### ⭐⭐⭐ Why wouldn’t this come pre-mixed??
*by �***� on August 17, 2023*

It’s a Love/Hate thing, for me. I love the New Wash product results. But, hate all of the accoutrements that it takes to actually make the product usable as intended. After using the very deep purple/blue colored product, nervously, I was happy to see that it didn’t color my all natural, blonde hair blue! Whew!! And I wonder why (I suppose there’s a good reason for it? Perhaps, perceived value?), they send FOUR separate items: - Plastic pouch of the product (Nice. Small footprint after product is gone) - Plastic tube of the mix-in product (Dumb. Why do I need to deal with this?) - Metal can to mix and hold the mixture (This is completely unnecessary, and adds to the cost of the product. Ditch it and give us more product.) - Metal miniature whisk (Sigh. So I have to mix the product. Now I need to store the whisk until I order again? It’s a cheap little thing; will it rust in the bathroom environment? Or do I throw it away because you’ll send a new whisk with each purchase? What? I am not sure if I should hang on to it.)! It seems overkill. I mean, I’m not baking a cake in there! I just want to wash my hair, not play house with doll sized tools. I’m sure they could reduce costs, the number of items, and excess packaging of this product and it’s storage, by pre-mixing it and sending it in just one container. Come on, New Wash, do better. Pouch storage vs Can storage: I like the pouch. It allows you to squeeze out the amount you’d like. The can gives me pause, as you have to dip your fingers (or perhaps some sort of utensil) into it at each time of use. That just grosses me out, to think of all the potential dead skin cells and bacteria that can contaminate the product sitting in your shower environment. Yuck. And, it’s not easily opened with wet hands. The results are great as touted. My hair feels clean, and much softer. I will definitely order again. But maybe I’ll try to squirt the blue stuff into the pouch and mix it. All the other crap is just wasted fluff.

### ⭐⭐⭐⭐⭐ Love the post wash.
*by B***S on August 25, 2023*

This is a way to keep your hair healthy. Instead of shampoo and conditioner with all those chemicals, New Wash uses no harsh chemicals, no foam and it works its way to keep your hair shiny and amazing. It's a post wash and comes with instructions that are simple. The purple color boost is for brassy, white, gray, and gold color hair to give it an extra shine and to keep your hair looking less dull. It comes with a tin and wisk, the post wash and instructions.

## Frequently Bought Together

- Hairstory Anti-Brass Color Boost Set, New Wash Original & Purple Color Boost Bundle, Enhance Color & Eliminate Brass, Purple Shampoo & Conditioner Alternate for Blonde, Silver & Gray Hair
- Hairstory Pre-Wash, Prebiotic Micellar Scalp Rinse, Refreshing Deep Clean for Hair, Removes Product Buildup, Oil & Dirt, Balances Scalp Microbiome, 4oz
- Hairstory Hair Balm, Moisturizing Air Dry Lotion, Leave In Conditioner Cream for All Hair Types, Adds Softness & Shine, Smooths Frizz, Defines Waves & Curls, 4oz

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-07-10*