--- product_id: 530775130 title: "La Riche Directions Semi-Permanent Hair Color 100ml Tub - Alpine Green" brand: "la riche" price: "€ 16.50" currency: EUR in_stock: true reviews_count: 8 category: "La Riche" url: https://www.desertcart.hr/products/530775130-la-riche-directions-semi-permanent-hair-color-100ml-tub-alpine store_origin: HR region: Croatia --- # 15-min fast color fix Vivid Alpine Green pop 100% vegan & cruelty-free La Riche Directions Semi-Permanent Hair Color 100ml Tub - Alpine Green **Brand:** la riche **Price:** € 16.50 **Availability:** ✅ In Stock ## Summary > 🌈 Refresh your look, ethically and effortlessly. ## Quick Answers - **What is this?** La Riche Directions Semi-Permanent Hair Color 100ml Tub - Alpine Green by la riche - **How much does it cost?** € 16.50 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/530775130-la-riche-directions-semi-permanent-hair-color-100ml-tub-alpine) ## Best For - la riche enthusiasts ## Why This Product - Trusted la riche brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Effortless Application:** Pre-mixed, ready-to-use tub lets you achieve salon-worthy results in just 15 minutes. - • **Gentle Yet Bold Formula:** Ammonia, peroxide, and PPD-free for vibrant color without compromising hair health. - • **Ethical Beauty Statement:** 100% vegan and cruelty-free—because your style should reflect your values. - • **Long-Lasting Semi-Permanent:** Enjoy a fade that’s gradual and beautiful, perfect for busy pros who want low-maintenance flair. - • **Nature-Inspired Vivid Shade:** Stand out with a fresh Alpine Green that turns heads and sparks conversations. ## Overview La Riche Directions Semi-Permanent Hair Color in Alpine Green delivers a bold, nature-inspired green shade with a gentle, ammonia- and peroxide-free formula. This 100ml ready-to-use tub offers vibrant, long-lasting color that fades gradually without damaging hair. Perfect for pre-lightened hair, it’s vegan, cruelty-free, and designed for easy application in just 15 minutes—ideal for professionals seeking standout style with ethical integrity. ## Description Product Description La Riche Directions Semi-Permanent Hair Color in Alpine Green offers a vibrant, nature-inspired shade that brings a refreshing burst of green to your hair. This 100ml tub contains a ready-to-use formula designed for direct application on pre-lightened or bleached hair, ensuring maximum color payoff. Free from ammonia, peroxide, and PPD, this gentle dye conditions your hair while delivering bold, lasting color. Vegan and cruelty-free, Alpine Green is perfect for those who want to express their individuality with an ethical and eye-catching hair color. Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben, Hc Blue 15, Basic Blue 99, Hc Yellow 4 3 Basic Yellow 40, Hc Yellow 2, Ci42090. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Do not open the tub before reading the instructions. 2. Protective gloves and clothing are recommended to prevent staining. 3. Apply to clean, dry hair. 4. Section the hair and apply dye from roots to ends. 5. Cover hair with a plastic cap and leave for 15-30 minutes. 6. Rinse thoroughly with warm water until the water runs clear. 7. Shampoo and condition as normal. Safety Warning For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources. See more Review: Great colour saturation and long lasting! - I swear by this brand of hair dye! This is the only brand of dye that actually takes to my hair. Since I was little, I always wanted to dye my hair 'crazy' colours and this brand doesn't disappoint. It has a wide range of colours ranging from soft pastels to neon eye burners. I have also found it is one of the few brands that accurately shows how your hair will turn out on the swatch cards. I have been using this specific colour now for over a year but used most of their bold colours over the last 6 years. By washing my hair in lukewarm water and avoiding over-washing (and avoiding shampoos that are known to strip colour), I only need to top up the colour once every few months. I've also found that when it does fade, it fades to a really nice colour which means top ups don't end up being a necessity if I am on a busy schedule! Absolutely love this brand and would recommend to anyone wanted to spice up their look (especially those with bright and bold colours in mind!) Review: Amazing...if you follow my instructions - 1st photo shows the colour I start with ie my usual hair Colour LIVE vibrant violet. 2nd photo is just after I’ve used these vibrant PINK and CERISE pots. 3rd photo I’ve increased the exposure so you can see the true colour under bright lights. I purchased two of these fab pots, one in cerise and one in flamingo pink . I wanted a maintenance product to use to revive the colour and blend the roots between my monthly full head permanent colour. First time I used these colours was two weeks after my permanent colour and I had a good amount of grey roots with a very wish washy faded burgundy/amber colour on the ends . I followed the instructions to the letter and after rinsing off, most of the colours went down the plug hole, leaving me with neon pink roots and not much elsewhere! So after a few more attempts I found the solution. To get the best from these pots, use on DRY hair. DO NOT apply using fingers. Put disposable gloves on, dip the bristles of an old toothbrush/mascara wand Into the pot. With a generously loaded brush,comb it through your hair from root to tip, making sure that the creme is THICKLY coating the hair shaft. Repeat all over your head, with as many colours as you like! It is soooooooo easy and you can get the colour right up to the roots without MAKING CONTACT WITH SCALP AND SKIN with ease. DO NOT RINSE it off. Either dry it off with a cool hairdryer or leave it to dry naturally. Rinse out the following day or if you applied in the morning, rinse out in the evening. THATS IT! The colour stays true and bright for at least three washes. Not only will this method give you a MUCH better colour, it eliminates a nasty clean up and stained skin. My routine now is to brush through a small amount of product every 2/3 days in the mornings after my shower. I will either give it a quick blast with cool hairdryer or brush it into a high ponytail and leave it on for the rest of the day. I’ve had SO many comments about the lovely colour and no one has realised that most days Ive literally just done a quick touch up straight out the pot lol. I carry the pot in my handbag and often do a little touch up throughout the day if I notice a few stray demon greys😂 ## Features - Fresh Alpine Green Shade: A vivid, nature-inspired green that adds a cool, refreshing pop of color to pre-lightened hair. - Semi-Permanent Formula: Long-lasting, vibrant color that fades gradually without harsh damage. - Gentle on Hair: Free from ammonia, peroxide, and PPD, making it safe for repeated use and gentle on hair fibers. - Ready to Use: Pre-mixed and easy to apply directly to clean, lightened hair—no developer required. - Vegan & Cruelty-Free: Ethically made with 100% vegan ingredients and never tested on animals. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0C3NC55Y3 | | ASIN | B0C3NC55Y3 | | Benefits | Achieves unique and vibrant hair color with a semi-permanent formula | | Best Sellers Rank | 536 in Beauty ( See Top 100 in Beauty ) 7 in Semi-Permanent Hair Colour | | Brand Name | La Riche | | Colour | Alpine Green | | Container Type | Jar | | Customer Reviews | 4.3 4.3 out of 5 stars (14,170) | | Customer reviews | 4.3 4.3 out of 5 stars (14,170) | | Full Cure Time | 15 Minutes | | Global Trade Identification Number | 05060549770852 | | Hair Color Permanence | Semi-Permanent | | Hair Type | All | | Item Form | Liquid | | Item Weight | 127 g | | Manufacturer | Directions | | Manufacturer | Directions | | Manufacturer reference | 5060549770852 | | Material Features | Liquid shape | | Material Type Free | Ammonia Free | | Number of Items | 1 | | Product Dimensions | 5.6 x 5.6 x 6.4 cm; 127.01 g | | Unit Count | 100.0 millilitre(s) | ## Product Details - **Brand:** La Riche - **Colour:** Alpine Green - **Hair type:** All - **Item form:** Liquid - **Material Type Free:** Ammonia Free - **Material feature:** Liquid shape - **Number of items:** 1 - **Package information:** Jar - **Product benefits:** Achieves unique and vibrant hair color with a semi-permanent formula - **Unit count:** 100.0 millilitre(s) ## Images ![La Riche Directions Semi-Permanent Hair Color 100ml Tub - Alpine Green - Image 1](https://m.media-amazon.com/images/I/51Je46BErpL.jpg) ## Available Options This product comes in different **Colour Name, Size Name** options. ## Questions & Answers **Q: how do i choose my colour?** A: For anyone that can't find how to message the seller: Go to "your orders", under the product description you will find "Sold by: [seller's name]", click on the seller's name then click on "ask a question". In the automated chat you will have the option the elect the product "to customise", then write your colours, done! **Q: Can you mix and match 4 different colours or can you only order 4 of the same colour?** A: Hi SarahYour welcome to mix and match colours as you like, We hold all colours in stock at all times.Hope this helpsThanksSamRock Collection **Q: what is the email address where i can send the colours that i want to after ive made my purchase? thanks** A: To request your hair colour after purchase go to: • Your orders • The product • Order info [change this order] • Contact provider • Customise a product • Write your preferred colours • send e-mail You’re welcome :) **Q: Can you buy 4 different colors or do they have to be the same?** A: We do allow different colours, just message us once you have purchased. JMH Wholesalers. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great colour saturation and long lasting! *by S***Y on 8 February 2026* I swear by this brand of hair dye! This is the only brand of dye that actually takes to my hair. Since I was little, I always wanted to dye my hair 'crazy' colours and this brand doesn't disappoint. It has a wide range of colours ranging from soft pastels to neon eye burners. I have also found it is one of the few brands that accurately shows how your hair will turn out on the swatch cards. I have been using this specific colour now for over a year but used most of their bold colours over the last 6 years. By washing my hair in lukewarm water and avoiding over-washing (and avoiding shampoos that are known to strip colour), I only need to top up the colour once every few months. I've also found that when it does fade, it fades to a really nice colour which means top ups don't end up being a necessity if I am on a busy schedule! Absolutely love this brand and would recommend to anyone wanted to spice up their look (especially those with bright and bold colours in mind!) ### ⭐⭐⭐⭐⭐ Amazing...if you follow my instructions *by L***T on 22 October 2020* 1st photo shows the colour I start with ie my usual hair Colour LIVE vibrant violet. 2nd photo is just after I’ve used these vibrant PINK and CERISE pots. 3rd photo I’ve increased the exposure so you can see the true colour under bright lights. I purchased two of these fab pots, one in cerise and one in flamingo pink . I wanted a maintenance product to use to revive the colour and blend the roots between my monthly full head permanent colour. First time I used these colours was two weeks after my permanent colour and I had a good amount of grey roots with a very wish washy faded burgundy/amber colour on the ends . I followed the instructions to the letter and after rinsing off, most of the colours went down the plug hole, leaving me with neon pink roots and not much elsewhere! So after a few more attempts I found the solution. To get the best from these pots, use on DRY hair. DO NOT apply using fingers. Put disposable gloves on, dip the bristles of an old toothbrush/mascara wand Into the pot. With a generously loaded brush,comb it through your hair from root to tip, making sure that the creme is THICKLY coating the hair shaft. Repeat all over your head, with as many colours as you like! It is soooooooo easy and you can get the colour right up to the roots without MAKING CONTACT WITH SCALP AND SKIN with ease. DO NOT RINSE it off. Either dry it off with a cool hairdryer or leave it to dry naturally. Rinse out the following day or if you applied in the morning, rinse out in the evening. THATS IT! The colour stays true and bright for at least three washes. Not only will this method give you a MUCH better colour, it eliminates a nasty clean up and stained skin. My routine now is to brush through a small amount of product every 2/3 days in the mornings after my shower. I will either give it a quick blast with cool hairdryer or brush it into a high ponytail and leave it on for the rest of the day. I’ve had SO many comments about the lovely colour and no one has realised that most days Ive literally just done a quick touch up straight out the pot lol. I carry the pot in my handbag and often do a little touch up throughout the day if I notice a few stray demon greys😂 ### ⭐⭐⭐⭐⭐ Great colours, great coverage even on red hair unbleached, easy to use *by C***Y on 1 April 2016* really good coverage, easy to use, 3 washes in and still going strong I have red hair, naturally, and as any hairdresser will tell you (they kept telling me!) Red hair is an absolute pain to dye. I have recently become disabled and can no longer go to the hair dressers due to nerve damage, and so thought i would try dyeing my hair at home with help from hubby. I have tried Loreal xxl, fudge, and manic panic and they were all disappointing in colour, and in 2 cases just ran all over the shop, staining bedclothes and my clothes but not doing much to my hair. I tried the directions hair dye, bought here on amazon.co.uk from beautifulu2014, not expecting much as the price was so good (£10.38 for 4 pots!), but chose this because of the great selection of colours. I have used the DARK TULIP and PLUM and it was easy to paint on, covered really well, did not drip all over the place, and i am now 3 washes in and the colour is still going strong, even on my naturally dark red hair i do NOT bleach my hair before dyeing, firstly that is an extra faff and secondly, no matter what bleaching product you use, it damages your hair. I did leave it on longer than stated, I left it on for the same time i left the others - 3 hours - and the dye really worked well and the colours are brilliant and deep, and most importantly the colours match the swatches on the picture, without bleaching, so i would highly recommend this product and am looking forward to the other colours i bought. the tubs look small, however I only used about a third of each pot to cover my hair. So if you were using just one colour, not two like me, that would mean 2/3 of a pot to cover my hair. I have short back and sides and long top half of my head, so if you have longer hiar you might need more, but if you buy from the seller I mentioned above you get 4 tubs, of any colours you like, so plenty to cover even really long hair, my husband is 6ft4 and can sit on his hair and I would think 3 tubs would be more than enough to cover his hair, leaving a tub spare for tough ups. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/530775130-la-riche-directions-semi-permanent-hair-color-100ml-tub-alpine](https://www.desertcart.hr/products/530775130-la-riche-directions-semi-permanent-hair-color-100ml-tub-alpine) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-07-16*