---
product_id: 532533115
title: "Sony 55 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD55X77L- Latest Model, Black"
brand: "sony"
price: "€ 420.93"
currency: EUR
in_stock: false
reviews_count: 13
url: https://www.desertcart.hr/products/532533115-sony-55-inch-4k-ultra-hd-tv-x77l-series-led
store_origin: HR
region: Croatia
---

# 4K Processor X1 for sharp, vivid images PS5-optimized Auto HDR & Picture Modes 55-inch 4K LED display Sony 55 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD55X77L- Latest Model, Black

**Brand:** sony
**Price:** € 420.93
**Availability:** ❌ Out of Stock

## Summary

> 📺 Elevate your living room with Sony’s 55" 4K Smart TV — where stunning visuals meet smart convenience!

## Quick Answers

- **What is this?** Sony 55 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD55X77L- Latest Model, Black by sony
- **How much does it cost?** € 420.93 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/532533115-sony-55-inch-4k-ultra-hd-tv-x77l-series-led)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Smooth Motion, No Blur:** Motionflow XR 240 technology delivers crisp, blur-free action scenes and sports viewing.
- • **Seamless Smart Streaming:** Google TV with built-in Google Assistant and Apple AirPlay puts all your favorite apps and voice controls at your fingertips.
- • **Alexa-Enabled Convenience:** Control your TV hands-free with Alexa-enabled devices for effortless channel changes and volume adjustments.
- • **Cinematic Brilliance in 4K:** Experience ultra-sharp, lifelike colors and dynamic contrast with Sony’s 4K Processor X1 and 4K X-Reality PRO upscaling.
- • **Game-Changer for PS5 Owners:** Unlock exclusive Auto HDR Tone Mapping and Auto Genre Picture Mode for next-level gaming visuals.

## Overview

The Sony 55 Inch 4K Ultra HD TV X77L Series combines a powerful 4K Processor X1 with advanced 4K X-Reality PRO upscaling to deliver vibrant, razor-sharp images. Featuring Google TV with Google Assistant and Apple AirPlay, it offers seamless access to streaming apps and voice control. Exclusive PlayStation 5 enhancements optimize gaming visuals, while Motionflow XR 240 ensures smooth motion clarity. Alexa compatibility adds hands-free convenience, making this TV a premium choice for immersive entertainment and smart home integration.

## Description

Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. 55 pulgadas televisores

Review: Makes For A Solid 85" HDTV Bargain - While I've had several plasmas and a potpourri of flatscreens I've never had an OLED. So, when I needed a HDTV for our pool house I was thinking about an OLED. With OLED I know it's close to any current 2024 state of the art. But I could not rationalize spending more than for a 65" OLED. I really didn't want a 65" HDTV for the pool house. I wanted a 85" model. That was a bit of a problem too because 85" quantum dot featuring local and/or mini LED dimming HDTVS (the kind that can stand up to OLED comparison) are in the 3K+ and up range. In my homes basement I have a 86" LG with quantum dot tech and area LED dimming...but that one was around 2K a year ago when I got it. The current model by LG was a bit more. Enter Sony. I remember in the late seventies/early eighties the gold standard it TV was the Trinitron. Over the years Sony has risen and fell and they're currently not just riding a rise, but continuing to ascend. This brought me to this HDTV. It's the absolute lowest priced model by a major manufacturer for its size at the moment. And that combined with it being a Sony interested me. I pulled the trigger and I couldn't be more pleased. I won't go into the technical stuff, but I sat down after a slow setup and was blown away. This HDTV really delivers. It's very bright with a wide angle of view. It is not one of those overly reflective screens that you have to juggle room lighting around which is a plus. In the end, though, it's the resolution and color that wooed me. Just amazing considering the size and price. I may not be as critical as the videophiles that obsess over minutia, but I know what looks really impressive and right. This set looks impressive, it does colors right even out of the box, and at the price combined with the fact it's a Sony. Well, I'm more than happy with this set. I do have a sound bar and for movies and music I highly recommend this as a required add-on. That's about it.
Review: Best quality picture - Best picture I’ve seen on any tv. Great sound also.

## Features

- POWERFUL TV PROCESSING– The 4K Processor X1 delivers a lifelike picture that is full of rich colors and sharp details.
- ENHANCED COLOR AND FINE DETAILS– See natural and precise picture quality with a wide array of colors and dynamic contrast.
- PREMIUM SMART TV – Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.
- EXCLUSIVE FEATURES FOR PLAYSTATION 5 – Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console.
- INTELLIGENT MOTION HANDLING– See blur-free picture quality in fast-moving sports and action-packed movies powered by Motionflow XR.
- UPSCALE ALL YOUR CONTENT– Bring back lost texture and detail and see all your content upscaled to near-4K resolution with 4K XR-Reality PRO.
- WORKS WITH ALEXA – Through an Alexa enabled device, ask Alexa to change channels, adjust volume, and turn your TV on/off.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BZF2N3LM |
| Additional Features | 4K Processor X1, 4K X-Reality PRO, Apple Airplay, Google TV w/ Google Assistant, Motionflow XR 240 |
| Antenna Location | Home Viewing |
| Aspect Ratio | 16:9 |
| Audio Input | HDMI, USB |
| Audio Output Mode | Stereo |
| Base Depth | 13.25 Inches |
| Battery Type | 2 AAA batteries |
| Best Sellers Rank | #41,724 in Electronics ( See Top 100 in Electronics ) #195 in LED & LCD TVs |
| Bluetooth Version | 5.0 |
| Brand | Sony |
| Built-In Media | Power Cable, Remote Control, Stand |
| Color | Black |
| Compatible Devices | Apple Device |
| Connectivity Technology | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
| Connector Type | HDMI, USB |
| Content Sharing Direction | Mobile to TV |
| Contrast Ratio | 5000:1 or higher |
| Control Method | Remote |
| Controller Type | Remote Control |
| Customer Reviews | 4.1 out of 5 stars 2,167 Reviews |
| Display Backlight Technology | LED |
| Display Refresh Rate in Hertz | 240 |
| Display Size Class | 55 Inches |
| Display Technology | LED |
| Global Trade Identification Number | 00027242927223 |
| HDR Format Supported | HDR10 |
| Hardware Interface | USB |
| Integrated Surround Sound Format | Dolby Atmos |
| Internet Applications | Prime Video, Disney+, HBO Max, Paramount+, Netflix |
| Item Dimensions D x W x H | 13.25"D x 49"W x 31.13"H |
| Item Weight | 34.4 Pounds |
| Item Weight Without Stand | 15.29 Kilograms |
| Line Voltage | 110 VAC 60 Hz |
| Manufacturer | Sony |
| Maximum Display Brightness | 500 Candela Per Square Meter |
| Mfr Part Number | KD55X77L |
| Model Name | SNKD55X77L |
| Model Number | KD55X77L |
| Model Series | X77 |
| Model Year | 2023 |
| Motion Enhancement Technology | Motionflow XR 240 |
| Mounting Type | Table Mount |
| Number of Audio Channels | 2 |
| Number of Batteries | 2 AAA batteries required. |
| Number of Component Outputs | 3 |
| Operating System | Google TV (Android) |
| Picture Quality Enhancement Technology | 4K Processor X1 |
| Refresh Rate | 240 |
| Remote Control Technology | Bluetooth |
| Remote Required Battery Size | AAA |
| Resolution | 4K |
| Screen Finish | Flat |
| Screen Mirroring Technology | Apple AirPlay |
| Screen Size | 55 Inches |
| Signal Format | digital |
| Size | 55 |
| Smart Home Compatibility | Smart Home Compatible |
| Speaker Description | Dolby Atmos compatible |
| Special Feature | 4K Processor X1, 4K X-Reality PRO, Apple Airplay, Google TV w/ Google Assistant, Motionflow XR 240 |
| Specific Uses For Product | Home Viewing |
| Standby Power Shutoff | High |
| Total Number of HDMI Ports | 3 |
| Total Usb Ports | 2 |
| Tuner Type | ATSC 3.0 |
| UPC | 027242927223 |
| Unit Count | 1.0 Count |
| VESA Mount Standard | 300 x 300 mm |
| Video Encoding | H.265 (HEVC) or equivalent |
| Warranty Description | 1 year manufacturer |
| Warranty Type | 1-year manufacturer |
| Water Resistance Level | Not Water Resistant |
| Wireless Technology | Bluetooth, Wi-Fi |

## Product Details

- **Aspect Ratio:** 16:9
- **Brand:** Sony
- **Connectivity Technology:** Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- **Display Technology:** LED
- **Included Components:** Power Cable, Remote Control, Stand
- **Product Dimensions:** 13.25"D x 49"W x 31.13"H
- **Refresh Rate:** 240
- **Resolution:** 4K
- **Screen Size:** 55 Inches
- **Special Feature:** 4K Processor X1, 4K X-Reality PRO, Apple Airplay, Google TV w/ Google Assistant, Motionflow XR 240

## Images

![Sony 55 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD55X77L- Latest Model, Black - Image 1](https://m.media-amazon.com/images/I/71Am8lvWpoL.jpg)
![Sony 55 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD55X77L- Latest Model, Black - Image 2](https://m.media-amazon.com/images/I/81BWRd218ML.jpg)
![Sony 55 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD55X77L- Latest Model, Black - Image 3](https://m.media-amazon.com/images/I/81jtriqVNHL.jpg)
![Sony 55 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD55X77L- Latest Model, Black - Image 4](https://m.media-amazon.com/images/I/71Rrf-I+KNL.jpg)
![Sony 55 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD55X77L- Latest Model, Black - Image 5](https://m.media-amazon.com/images/I/61ACQnEez0L.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Questions & Answers

**Q: Can you control this TV with your voice?**
A: Yes, you can ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Press the Google Assistant button on your remote to get started.

**Q: Does this TV work with AirPlay 2?**
A: Yes, with Apple AirPlay 2 you can share pictures, video or audio to your television right from your iPhone, iPad or Mac. Watch movies and shows from your favorite apps and the Apple TV app, or even Safari. Share your photos with everyone in the room.

**Q: Does this TV work with Alexa?**
A: Yes, through an Alexa enabled device (sold separately), ask Alexa to change channels, adjust volume, and turn your TV on/off.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Makes For A Solid 85" HDTV Bargain
*by J***R on September 2, 2024*

While I've had several plasmas and a potpourri of flatscreens I've never had an OLED. So, when I needed a HDTV for our pool house I was thinking about an OLED. With OLED I know it's close to any current 2024 state of the art. But I could not rationalize spending more than for a 65" OLED. I really didn't want a 65" HDTV for the pool house. I wanted a 85" model. That was a bit of a problem too because 85" quantum dot featuring local and/or mini LED dimming HDTVS (the kind that can stand up to OLED comparison) are in the 3K+ and up range. In my homes basement I have a 86" LG with quantum dot tech and area LED dimming...but that one was around 2K a year ago when I got it. The current model by LG was a bit more. Enter Sony. I remember in the late seventies/early eighties the gold standard it TV was the Trinitron. Over the years Sony has risen and fell and they're currently not just riding a rise, but continuing to ascend. This brought me to this HDTV. It's the absolute lowest priced model by a major manufacturer for its size at the moment. And that combined with it being a Sony interested me. I pulled the trigger and I couldn't be more pleased. I won't go into the technical stuff, but I sat down after a slow setup and was blown away. This HDTV really delivers. It's very bright with a wide angle of view. It is not one of those overly reflective screens that you have to juggle room lighting around which is a plus. In the end, though, it's the resolution and color that wooed me. Just amazing considering the size and price. I may not be as critical as the videophiles that obsess over minutia, but I know what looks really impressive and right. This set looks impressive, it does colors right even out of the box, and at the price combined with the fact it's a Sony. Well, I'm more than happy with this set. I do have a sound bar and for movies and music I highly recommend this as a required add-on. That's about it.

### ⭐⭐⭐⭐⭐ Best quality picture
*by R***. on May 22, 2026*

Best picture I’ve seen on any tv. Great sound also.

### ⭐⭐⭐⭐⭐ Sony Bravia quality at an astoundingly low price
*by H***H on February 9, 2024*

This tv replaced a slightly smaller, wall mounted 2014 Sony Bravia, which gave us an opportunity to compare picture quality, sound, ease of remote use, etc. It was a real eye opener. It might be odd to start with the remote, but honestly, my husband can't stop talking about it. Easy to use and logical placement of the buttons made it a hands down winner. As for the tv, the new screen (which, to be fair, has a higher resolution than a 2014 model) has a sharp, crystal clear image. The speakers are strategically placed to direct sound beautifully, so much so that the new tv's sound set at 26 was louder (using same video for comparison) than the older model set at 42. Instructions were clear; tv mounted quickly on the wall by one person. Google walked us through the installation in about 10 minutes. Spent the most time trying to decide which screen lighting we liked the best. Opted for the brighter at this time. Between the price and the quality, I don't feel you can go wrong with this model. It's a great tv for a smaller family room/kitchen area. FWIW, we have a 65 inch OLED Sony in the living room. Surprisingly, the picture quality isn't that different. Anyway, I would definitely recommend this tv. I haven't read the other reviews, but in my humble opinion, what's not to love?

## Frequently Bought Together

- Sony 55 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD55X77L- Latest Model, Black
- Mounting Dream TV Wall Mount for 32-65 Inch TV, TV Mount with Swivel and Tilt, Full Motion TV Bracket with Articulating Dual Arms, Fits 16inch Studs, Max VESA 400X400 mm, 99lbs, MD2380
- Sony S100F 2.0ch Soundbar with Bass Reflex Speaker, Integrated Tweeter and Bluetooth, (HTS100F), easy setup, compact, home office use with clear sound black

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---

*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-07-07*