---
product_id: 538745874
title: "Sony BRAVIA 77 Inch TV XR OLED 4K UHD Smart Google TV - XR-77A80L (2023 Model) - UAE Version |1 Year Manufacturer Warranty"
brand: "sony"
price: "€ 1494.38"
currency: EUR
in_stock: false
reviews_count: 11
url: https://www.desertcart.hr/products/538745874-sony-bravia-77-inch-tv-xr-oled-4k-uhd-smart
store_origin: HR
region: Croatia
---

# 1B+ Colors Gaming Ready 77" OLED Sony BRAVIA 77 Inch TV XR OLED 4K UHD Smart Google TV - XR-77A80L (2023 Model) - UAE Version |1 Year Manufacturer Warranty

**Brand:** sony
**Price:** € 1494.38
**Availability:** ❌ Out of Stock

## Summary

> 🎉 Elevate Your Viewing Experience!

## Quick Answers

- **What is this?** Sony BRAVIA 77 Inch TV XR OLED 4K UHD Smart Google TV - XR-77A80L (2023 Model) - UAE Version |1 Year Manufacturer Warranty by sony
- **How much does it cost?** € 1494.38 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/538745874-sony-bravia-77-inch-tv-xr-oled-4k-uhd-smart)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Immerse Yourself:** Experience stunning 4K OLED visuals that pull you into the action.
- • **Next-Level Gaming:** Elevate your gaming with a dedicated Game Menu for seamless play.
- • **Unmatched Contrast:** Enjoy pure blacks and vibrant highlights for a cinematic experience.
- • **Vivid Color Spectrum:** Witness over a billion colors for breathtaking realism.
- • **Innovative Sound Design:** Feel the audio come alive with sound emanating directly from the screen.

## Overview

The Sony BRAVIA 77 Inch TV XR OLED 4K UHD Smart Google TV (XR-77A80L) is a cutting-edge television that combines a stunning 4K OLED display with advanced Cognitive Processor XR technology, delivering unparalleled picture quality and immersive sound. With over a billion colors and a unique screen speaker feature, this TV is designed for both movie lovers and gamers alike, ensuring a captivating experience in every scene.

## Description

Buy Sony BRAVIA 77 Inch TV XR OLED 4K UHD Smart Google TV - XR-77A80L (2023 Model) - UAE Version |1 Year Manufacturer Warranty online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase.

Review: best tv - super
Review: Best budget OLED TV in market! - OLED experience is a must try to know the difference with all other TVs and Sony is Sony if you know the brand! Only regret was not buying earlier...

## Features

- LOSE YOURSELF IN THE PICTURE: A 4K OLED screen with Cognitive Processor XR takes you deeper into every scene
- REMARKABLE CONTRAST: An OLED screen brings scenes to life with pure blacks and ultra bright light
- OVER A BILLION COLORS: Extended color volume, now see every shade and hue
- SCREEN SPEAKER: Hear sound coming directly from the screen itself
- LEVEL UP YOUR GAMING: Discover a whole new gaming experience with Game Menu

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BYPNDTC7 |
| Additional Features | Acoustic Surface Audio+, Dolby Vision, Exclusive features for PlayStation, Movies on us with BRAVIA CORE (5 credits/12 months), NEW Eco Dashboard, NEW Game Menu, Works with Google/Alexa assistant |
| Analog Audio Output Count | 1 |
| Antenna Location | Home Viewing |
| Aspect Ratio | 16:9 |
| Audio Input | HDMI (with audio support), USB (microphones, audio recorders), direct audio input to TV speakers |
| Audio Output Mode | Digital |
| Base Width | 41.29 Inches |
| Battery Type | 2 AAA batteries |
| Best Sellers Rank | #19,897 in Electronics ( See Top 100 in Electronics ) #296 in Smart TVs |
| Bluetooth Version | 4.2 |
| Brand | Sony |
| Built-In Media | Power Cable, Remote Control, Stand |
| Color | Pure black |
| Compatible Devices | Smartphone |
| Connectivity Technology | wired, wireless |
| Connector Type | HDMI |
| Content Sharing Direction | Mobile to TV |
| Contrast Ratio | High |
| Control Method | Voice |
| Controller Type | Voice Control |
| Customer Reviews | 4.4 4.4 out of 5 stars (378) |
| Display Backlight Technology | Self-Luminous |
| Display Refresh Rate in Hertz | 120 |
| Display Size Class | 77 Inches |
| Display Technology | OLED |
| HDR Format Supported | Dolby Vision |
| Hardware Interface | Composite Video, HDMI, USB |
| Integrated Surround Sound Format | Dolby Atmos |
| Internet Applications | Prime Video, Hulu, Netflix, Disney Plus, HBO Max, Airplay 2, Peacock, Apple TV+, ESPN+, Paramount+, Bravia Core |
| Item Dimensions D x W x H | 38.5D x 172.2W x 102.7H centimeters |
| Item Weight | 36 Kilograms |
| Item Weight Without Stand | 76.7 Pounds |
| Line Voltage | 100-240 VAC 50-60 Hz |
| Manufacturer | Sony |
| Mfr Part Number | XR77A80L |
| Model Name | XR-77A80L |
| Model Number | XR77A80L |
| Model Series | A |
| Model Year | 2023 |
| Motion Enhancement Technology | XR OLED Motion |
| Mounting Type | Table Mount |
| Number of Audio Channels | Multi-channel (2.1, 5.1, or 7.1) |
| Number of Batteries | 2 AAA batteries required. |
| Number of Component Inputs | 7 |
| Number of Component Outputs | 4 |
| Operating System | Google TV |
| Picture Quality Enhancement Technology | Cognitive Processor XR, XR OLED Contrast Pro, XR Triluminos Pro |
| Refresh Rate | 120 |
| Remote Control Technology | Bluetooth |
| Remote Required Battery Size | AAA |
| Resolution | 4K |
| Screen Finish | Glossy |
| Screen Mirroring Technology | Apple AirPlay |
| Screen Size | 77 Inches |
| Signal Format | Digital |
| Size | 77 inches |
| Speaker Description | Speaker on screen |
| Specific Uses For Product | Entertainment |
| Total Number of HDMI Ports | 4 |
| Total USB 3.0 Ports | 1 |
| Total Usb Ports | 2 |
| Tuner Type | DVB-T2 |
| UPC | 027242927353 |
| Unit Count | 1 Count |
| VESA Mount Standard | 300 x 300 mm |
| Video Encoding | HEVC, VP9 |
| Viewing Angle | 178 Degrees |
| Voltage | 100 Volts |
| Warranty Description | 1 Year Manufacturer Warranty |
| Warranty Type | Limited |
| Water Resistance Level | Not Water Resistant |
| Wattage | 100 watts |
| Wireless Technology | Bluetooth |

## Product Details

- **Aspect ratio:** 16:9
- **Brand:** Sony
- **Connectivity technology:** wired, wireless
- **Display technology:** OLED
- **Included components:** Power Cable, Remote Control, Stand
- **Product dimensions:** 38.5D x 172.2W x 102.7H centimeters
- **Refresh rate:** 120
- **Resolution:** 4K
- **Screen size:** 77 Inches

## Images

![Sony BRAVIA 77 Inch TV XR OLED 4K UHD Smart Google TV - XR-77A80L (2023 Model) - UAE Version |1 Year Manufacturer Warranty - Image 1](https://m.media-amazon.com/images/I/81aMS6p4xlL.jpg)
![Sony BRAVIA 77 Inch TV XR OLED 4K UHD Smart Google TV - XR-77A80L (2023 Model) - UAE Version |1 Year Manufacturer Warranty - Image 2](https://m.media-amazon.com/images/I/71DP69FC8OL.jpg)
![Sony BRAVIA 77 Inch TV XR OLED 4K UHD Smart Google TV - XR-77A80L (2023 Model) - UAE Version |1 Year Manufacturer Warranty - Image 3](https://m.media-amazon.com/images/I/813ivdMdaNL.jpg)
![Sony BRAVIA 77 Inch TV XR OLED 4K UHD Smart Google TV - XR-77A80L (2023 Model) - UAE Version |1 Year Manufacturer Warranty - Image 4](https://m.media-amazon.com/images/I/81x0pKy2yKL.jpg)
![Sony BRAVIA 77 Inch TV XR OLED 4K UHD Smart Google TV - XR-77A80L (2023 Model) - UAE Version |1 Year Manufacturer Warranty - Image 5](https://m.media-amazon.com/images/I/71G+CkSUPDL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: Does this OLED TV have enhanced audio?**
A: Yes, with Acoustic Surface Audio+ and support for Dolby Atmos, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching the action

**Q: Can you control this OLED TV with your voice?**
A: Yes, you can ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Press the Google Assistant button on your remote to get started.

**Q: Does this OLED TV work with AirPlay 2?**
A: Yes, with Apple AirPlay 2 you can share pictures, video or audio to your television right from your iPhone, iPad or Mac. Watch movies and shows from your favorite apps and the Apple TV app, or even Safari. Share your photos with everyone in the room.

**Q: Does this OLED TV work with Alexa?**
A: Yes, through an Alexa enabled device (sold separately), ask Alexa to change channels, adjust volume, and turn your TV on/off.

**Q: Can you video chat?**
A: Yes with the optional BRAVIA CAM (sold separately) – you can video chat with family and friends using your big screen. Ambient Optimization Pro automatically adjusts the picture and sound according to your room environment.

## Customer Reviews

### ⭐⭐⭐⭐⭐ best tv
*by V***S on 29 February 2024*

super

### ⭐⭐⭐⭐⭐ Best budget OLED TV in market!
*by D***K on 3 June 2025*

OLED experience is a must try to know the difference with all other TVs and Sony is Sony if you know the brand! Only regret was not buying earlier...

### ⭐⭐⭐⭐⭐ Image quality
*by K***N on 26 May 2025*

+ Excellent image quality + Excellent processing speed + Android operating system + Excellent sound quality + Sufficient number of outputs and inputs - Not so good internet browser - No smart remote control (you have to use a mouse)

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**Shop now:** [https://www.desertcart.hr/products/538745874-sony-bravia-77-inch-tv-xr-oled-4k-uhd-smart](https://www.desertcart.hr/products/538745874-sony-bravia-77-inch-tv-xr-oled-4k-uhd-smart)

---

*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-04-25*