---
product_id: 5452467
title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "€ 29.89"
currency: EUR
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.hr/products/5452467-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color
store_origin: HR
region: Croatia
---

# Up to 9 weeks fade-defying color No-drip gel formula for precise application Vitamin E-infused Shine Protect Conditioner L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** € 29.89
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with Superior Preference—because your hair deserves to shine as bright as your ambition.

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** € 29.89 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/5452467-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete Care Kit:** Includes everything you need—color gel, developer crème, gloves, and a shine-boosting conditioner infused with UV filters and Vitamin E.
- • **Trusted Brand Legacy:** Backed by L’Oreal Paris innovation since 1973, combining cutting-edge tech with premium quality for your signature look.
- • **Gray Coverage Mastery:** Expertly covers stubborn gray hair with rich, natural-looking dark ash blonde tones for a flawless finish.
- • **Long-Lasting Radiance:** Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromises.
- • **Precision Application:** Our innovative no-drip gel formula ensures mess-free, exact coverage every time, even on tricky gray strands.

## Overview

L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color in Dark Ash Blonde 7A delivers rich, radiant color with up to 9 weeks of fade resistance. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner, this all-in-one kit covers gray hair flawlessly while maintaining silky, vibrant hair. Trusted by millions and crafted with advanced technology, it’s the ultimate choice for professionals seeking long-lasting, luminous hair color.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Review: Best choice - This is a great product! It's not too thick,so it's easy to apply. It gives great coverage that lasts, even for hard to cover gray hair. It doesn't fade if used regularly. This is always my go to for a beautiful look. And it's a good price.
Review: Wonderful Hair Color and Product - I was ordering all brands of hair coloring over the years and spending a fortune on them. Fairly recently, I needed to color my hair quickly so I purchased this product through desertcart because the delivery is amazing. It arrived the next day and it was so easy to use. The kit includes a liquid instead of a paste which makes the mixing of the products much easier. It was simple to apply, it completely covered all my gray/white hair and left a beautiful, soft dark blond. It also comes with a tube of tinted cream rinse that I use inbetween coloring. I have reordered this color and willl continue to do so.

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000KOUGJ6 |
| Best Sellers Rank | #426 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 7A Dark Ash Blonde |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 56,379 Reviews |
| Global Trade Identification Number | 00071249253151 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Kit |
| Item Type Name | chemical-hair-dyes |
| Item Weight | 0.01 Kilograms |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 071249253151 |
| Material Features | Gluten Free |
| Material Type Free | Gluten Free |
| Model Number | CX |
| Number of Items | 1 |
| Package Information | Box |
| Package Size Name | Single Count |
| Product Benefits | Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine Product Benefits Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine See more |
| Recommended Uses For Product | Softening |
| Set Name | L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Kit |
| Suitable Hair Color | Dark Blonde |
| UPC | 071249253151 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 7A Dark Ash Blonde
- **Item Form:** Kit
- **Package Information:** Box

## Images

![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81XTOY-bICL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best choice
*by C***L on June 11, 2026*

This is a great product! It's not too thick,so it's easy to apply. It gives great coverage that lasts, even for hard to cover gray hair. It doesn't fade if used regularly. This is always my go to for a beautiful look. And it's a good price.

### ⭐⭐⭐⭐⭐ Wonderful Hair Color and Product
*by S***E on June 19, 2026*

I was ordering all brands of hair coloring over the years and spending a fortune on them. Fairly recently, I needed to color my hair quickly so I purchased this product through Amazon because the delivery is amazing. It arrived the next day and it was so easy to use. The kit includes a liquid instead of a paste which makes the mixing of the products much easier. It was simple to apply, it completely covered all my gray/white hair and left a beautiful, soft dark blond. It also comes with a tube of tinted cream rinse that I use inbetween coloring. I have reordered this color and willl continue to do so.

### ⭐⭐⭐⭐⭐ Great color very like color on the box.
*by A***N on June 25, 2026*

Love the color. Did not latch on well to my silver Grey's round my face but worked well with my darker hair and scattered Grey's on the rest of my head giving me great highlights. Love it my go to now. I am sourcing a different mix to make up for inbetween colors for round my face, one that I can use on that area only every 2 wks. The color lifts well for dark roots.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Hair Color, 6A Light Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 2
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

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**Shop now:** [https://www.desertcart.hr/products/5452467-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color](https://www.desertcart.hr/products/5452467-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color)

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-07-08*