---
product_id: 550077657
title: "DAE Violet Hour Purple Shampoo - Fights Brassiness, Enhances Color | Enhances color depth and dimension, Repairs damage, For blonde, gray or lightened hair, Vegan, Sulfate-free, Cruelty-free"
brand: "dae"
price: "€ 62.96"
currency: EUR
in_stock: true
reviews_count: 9
category: "Dae"
url: https://www.desertcart.hr/products/550077657-dae-violet-hour-purple-shampoo-fights-brassiness-enhances-color-enhances
store_origin: HR
region: Croatia
---

# Boosts shine & softness Vegan & cruelty-free Neutralizes brassiness DAE Violet Hour Purple Shampoo - Fights Brassiness, Enhances Color | Enhances color depth and dimension, Repairs damage, For blonde, gray or lightened hair, Vegan, Sulfate-free, Cruelty-free

**Brand:** dae
**Price:** € 62.96
**Availability:** ✅ In Stock

## Summary

> 💜 Elevate your color game—because dull hair is so last season!

## Quick Answers

- **What is this?** DAE Violet Hour Purple Shampoo - Fights Brassiness, Enhances Color | Enhances color depth and dimension, Repairs damage, For blonde, gray or lightened hair, Vegan, Sulfate-free, Cruelty-free by dae
- **How much does it cost?** € 62.96 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/550077657-dae-violet-hour-purple-shampoo-fights-brassiness-enhances-color-enhances)

## Best For

- dae enthusiasts

## Why This Product

- Trusted dae brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Power-packed plant proteins:** Quinoa, cactus flower, and moringa extracts work synergistically to strengthen, hydrate, and repair.
- • **Brassiness? Not on your watch!:** Violet pigments instantly refresh and enhance color depth for blonde, gray, and lightened hair.
- • **Clean beauty, conscious choice:** Sulfate-free, vegan formula in recyclable packaging—because your hair and the planet deserve the best.
- • **Salon-grade color care at home:** Professional-level brassiness control and damage repair without harsh chemicals.
- • **Citrus-scented confidence boost:** A fresh, uplifting scent that leaves your hair smelling as vibrant as it looks.

## Overview

DAE Violet Hour Purple Shampoo is a sulfate-free, vegan formula designed to fight brassiness and enhance the depth of blonde, gray, and lightened hair. Infused with quinoa protein, cactus flower, and moringa leaf extracts, it strengthens hair, boosts shine, and repairs damage while delivering a fresh citrus scent. Packaged responsibly in recyclable materials, it offers professional-grade color protection with a clean beauty ethos.

## Description

desertcart.com : DAE Violet Hour Purple Shampoo - Fights Brassiness, Enhances Color | Enhances color depth and dimension, Repairs damage, For blonde, gray or lightened hair, Vegan, Sulfate-free, Cruelty-free : Beauty & Personal Care

Review: Love it - I finally ran out of my last purple shampoo and figured I should maybe try a new one. The last one didn’t seem to work very well, it was super drying, and it had a really strong “old lady” scent. I came across this and figured it had enough good reviews for me to at least give it a try. I’m so glad I did. As soon as my hair dried after the first use, I could tell it made a major difference in the brassy tones my grey and balayaged hair had. I decided I’d use it again for a second day in a row, and I feel like it made a small but noticeable improvement again. I don’t intend on using this daily, so it should last me a while, and because it works so well, I don’t think I’ll be looking for an alternative when this runs out. It’s expensive, but for a product that works as intended, it feels worth it. I also really like the scent more than my last shampoo. It also feels thick and a little goes a long way - it lathers up really well. My only gripe might be the packaging. I don’t look forward to when the product is running low and having to figure out how to get the last bit out. The pump also only dispenses a tiny amount at a time, but to me this is more acceptable since it will help me limit how much product I use since I feel like I need much less of this than other hair products.
Review: Very effective to tone down blonde or brass, non-drying and heavily pigmented (which you want!) - When I had a less than stellar color job recently I turned to this to tamp down the over-blondeing and it works great! Heavy purple pigment, leaves my hair soft (some purple shampoos can be very drying), great lathering for a purple, and works wonders! You don't need to spend the money on higher priced products...and I do sometimes, but this is great.

## Features

- REFRESH COLOR - Violet Hour Purple Shampoo helps counteract brassiness, enhances depth and dimension of color, and repairs damage.
- HAIR TYPE - For blonde, gray, and lightened brunette hair.
- KEY INGREDIENTS - Quinoa Protein: Helps increase softness and shine. Cactus Flower Extract: Strengthens elasticity, prevent breakage, and promote healthy follicles. Moringa Leaf Extract: Boosts keratin production and restores moisture.
- RESPONSIBLY MADE - Vegan, sulfate-free, cruelty-free, and comes in recyclable packaging.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0C38366WQ |
| Active Ingredients | See Below |
| Best Sellers Rank | #11,299 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #502 in Hair Shampoo |
| Brand | DAE |
| Brand Name | DAE |
| Customer Reviews | 4.4 out of 5 stars 101 Reviews |
| Hair Type | Color Treated |
| Item Form | Liquid |
| Item Weight | 10 ounces |
| Manufacturer | DAE |
| Manufacturer Part Number | 2539534 |
| Material Type Free | Cruelty-Free, No Synthetic Colors, Vegan |
| Model Number | 2539534 |
| Number of Items | 1 |
| Product Benefits | Color Protection |
| Scent | Citrus |
| Scent Name | Citrus |
| UPC | 850014618315 |
| Unit Count | 10 Ounce |

## Product Details

- **Brand:** DAE
- **Hair Type:** Color Treated
- **Item Form:** Liquid
- **Material Type Free:** Cruelty-Free, No Synthetic Colors, Vegan
- **Product Benefits:** Color Protection

## Images

![DAE Violet Hour Purple Shampoo - Fights Brassiness, Enhances Color | Enhances color depth and dimension, Repairs damage, For blonde, gray or lightened hair, Vegan, Sulfate-free, Cruelty-free - Image 1](https://m.media-amazon.com/images/I/41fS7YjBVBL.jpg)

## Available Options

This product comes in different **Color** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Love it
*by A***T on October 24, 2023*

I finally ran out of my last purple shampoo and figured I should maybe try a new one. The last one didn’t seem to work very well, it was super drying, and it had a really strong “old lady” scent. I came across this and figured it had enough good reviews for me to at least give it a try. I’m so glad I did. As soon as my hair dried after the first use, I could tell it made a major difference in the brassy tones my grey and balayaged hair had. I decided I’d use it again for a second day in a row, and I feel like it made a small but noticeable improvement again. I don’t intend on using this daily, so it should last me a while, and because it works so well, I don’t think I’ll be looking for an alternative when this runs out. It’s expensive, but for a product that works as intended, it feels worth it. I also really like the scent more than my last shampoo. It also feels thick and a little goes a long way - it lathers up really well. My only gripe might be the packaging. I don’t look forward to when the product is running low and having to figure out how to get the last bit out. The pump also only dispenses a tiny amount at a time, but to me this is more acceptable since it will help me limit how much product I use since I feel like I need much less of this than other hair products.

### ⭐⭐⭐⭐⭐ Very effective to tone down blonde or brass, non-drying and heavily pigmented (which you want!)
*by R***I on June 23, 2026*

When I had a less than stellar color job recently I turned to this to tamp down the over-blondeing and it works great! Heavy purple pigment, leaves my hair soft (some purple shampoos can be very drying), great lathering for a purple, and works wonders! You don't need to spend the money on higher priced products...and I do sometimes, but this is great.

### ⭐⭐⭐⭐⭐ A great quality shampoo.🧴
*by D***N on December 10, 2025*

I just love this shampoo. I’m very fussy because about shampoo for colored hair it because it’s hard to find a good one. It made my hair feel very clean, soft and it smells great too. I will definitely buy this shampoo again. It’s very reasonably priced also.

## Frequently Bought Together

- DAE Hair Violet Hour Purple Shampoo - Fights Brasiness, Enhances Color, & Repairs Damage (10 oz)
- DAE Signature Conditioner - Hydrates & Protects Hair, Calms Frizzy Hair & Locks in Moisture (10 oz)
- DAE Hair Mirage Mist Leave-In Conditioner - Detangles, Conditions & Heat Protection

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**Shop now:** [https://www.desertcart.hr/products/550077657-dae-violet-hour-purple-shampoo-fights-brassiness-enhances-color-enhances](https://www.desertcart.hr/products/550077657-dae-violet-hour-purple-shampoo-fights-brassiness-enhances-color-enhances)

---

*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-09-02*