---
product_id: 5542843
title: "The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands"
price: "€ 126.63"
currency: EUR
in_stock: true
url: https://www.desertcart.hr/products/5542843-the-luxury-strategy-break-the-rules-of-marketing-to-build
store_origin: HR
region: Croatia
---

# Global luxury industry insights Provocative, rule-breaking strategies Comprehensive luxury marketing guide The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

**Price:** € 126.63
**Availability:** ✅ In Stock

## Summary

> 📈 Elevate your brand game with the ultimate luxury marketing playbook!

## Quick Answers

- **What is this?** The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
- **How much does it cost?** € 126.63 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/5542843-the-luxury-strategy-break-the-rules-of-marketing-to-build)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Accessible Yet Deep:** Clear, ESL-friendly language that’s perfect for both students and professionals.
- • **Global Perspective on Luxury:** Understand luxury’s role in the worldwide economy and diverse sectors.
- • **Timeless Wisdom for Marketers:** A must-have reference that stays relevant for years to come.
- • **Master the Art of Luxury Marketing:** Break conventional rules and elevate your brand beyond the ordinary.
- • **Proven Classroom & Real-World Success:** Trusted by educators and industry leaders alike for practical application.

## Overview

The Luxury Strategy is a highly acclaimed book by Jean-Noël Kapferer and Vincent Bastien that challenges traditional marketing norms to reveal how luxury brands are built. With a 4.5-star rating from 380 reviews, it offers comprehensive, accessible insights into the global luxury market, making it essential for marketers, students, and professionals aiming to master luxury branding.

## Description

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands [Kapferer, Jean-Noël, Bastien, Vincent] on desertcart.com. *FREE* shipping on qualifying offers. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #414,852 in Books ( See Top 100 in Books ) #55 in Product Management #168 in Business Marketing #398 in Advertising (Books) |
| Customer Reviews | 4.5 4.5 out of 5 stars (388) |
| Dimensions  | 6.54 x 1.06 x 9.49 inches |
| Edition  | 2nd |
| ISBN-10  | 0749464917 |
| ISBN-13  | 978-0749464912 |
| Item Weight  | 1.85 pounds |
| Language  | English |
| Print length  | 408 pages |
| Publication date  | September 25, 2012 |
| Publisher  | Kogan Page |

## Images

![The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands - Image 1](https://m.media-amazon.com/images/I/61Oq-cgZ7GL.jpg)

## Frequently Bought Together

- The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
- Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
- Rethinking Prestige Branding: Secrets of the Ueber-Brands

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-07-18*