---
product_id: 578435478
title: "Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF"
brand: "sony"
price: "€ 3786.43"
currency: EUR
in_stock: true
reviews_count: 5
url: https://www.desertcart.hr/products/578435478-sony-alpha-7-iv-kit-28-70mm-black-mirrorless-camera
store_origin: HR
region: Croatia
---

# 5-axis image stabilization 4K 60p 10-bit video 33MP full-frame sensor Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF

**Brand:** sony
**Price:** € 3786.43
**Availability:** ✅ In Stock

## Summary

> 🚀 Elevate your storytelling with Sony Alpha 7 IV — where pro-grade meets next-level creativity.

## Quick Answers

- **What is this?** Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF by sony
- **How much does it cost?** € 3786.43 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/578435478-sony-alpha-7-iv-kit-28-70mm-black-mirrorless-camera)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Color That Pops:** Bring your vision to life effortlessly with Sony’s S-Cinetone color profile, delivering cinematic tones straight out of the camera.
- • **Precision Focus:** Never miss a moment with 759-point Fast Hybrid AF and Real-time Eye AF that locks onto your subject with surgical accuracy.
- • **Stabilized Shots:** Capture shake-free photos and videos thanks to advanced 5-axis in-body image stabilization—perfect for on-the-go pros.
- • **Hybrid Powerhouse:** Seamlessly switch between stunning 33MP stills and ultra-smooth 4K 60p video for ultimate creative freedom.
- • **Next-Gen Processing:** Experience lightning-fast performance with the 8x more powerful BIONZ XR engine, delivering crisp, vibrant images every time.

## Overview

The Sony Alpha 7 IV is a cutting-edge mirrorless camera featuring a 33MP full-frame Exmor R sensor, 4K 60p 10-bit video recording, and a powerful BIONZ XR processor. Designed for hybrid shooters, it offers 759-point Fast Hybrid AF with Real-time Eye AF and 5-axis stabilization, making it ideal for professionals and enthusiasts seeking versatile, high-quality imaging in a sleek, lightweight body.

## Description

The α7 IV is a truly hybrid camera with both high-resolution 33MP stills and up to 4K 60p video for photo and movie creators, with additional features for live streaming and real-time content sharing.

Review: A disappointed Canon user I have now moved into the Sony Camp to take advantages of third party Lens, which were blocked by Canon. The Good thing with the Sony is, I can attach all my Canon EF & EF-S Glass to the Sony with "Viltrox Mount Adaptor" to Sony e mount. Most of the Canon Lenses worked just fine. The 50 f1.2 EF Lens, that one had to be manually focused in stills and in Video mode, exposure was fine.
Review: It’s an advanced camera for me but I am enjoying learning it. Seems to be well built and has many functions I yet must become familiar with. I did get a book to help me along as I learn to use it and has been very helpful. It takes very good pictures and I look forward to learning more and getting better.

## Features

- 33MP full-frame Exmor R back-illuminated CMOS sensor
- 8x more powerful, next generation BIONZ XR image processing engine
- Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all recording formats
- 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
- Beautiful color expression made simple with S-Cinetone color profile
- Item weight: 955.0 grams

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09JZRWRJN |
| Best Sellers Rank | #18,211 in Electronics ( See Top 100 in Electronics ) #47 in Mirrorless Cameras |
| Item model number | ILCE7M4K/B |
| Manufacturer | Sony |
| Product Dimensions | 26.92 x 16.51 x 17.02 cm; 955 g |

## Product Details

- **Aspect ratio:** 16:9
- **Compatible mountings:** Sony E
- **Expanded ISO minimum:** 50
- **Image stabilisation:** Sensor-shift
- **Maximum aperture:** 3.5 f
- **Maximum focal length:** 70 Millimeters
- **Metering description:** Center-Weighted Average, Highlight Weighted, Multiple, Spot
- **Optical zoom:** 2.5 x
- **Photo sensor technology:** CMOS
- **Supported file format:** JPEG, Raw, HEIF

## Images

![Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF - Image 1](https://m.media-amazon.com/images/I/81jlDvZPMnL.jpg)
![Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF - Image 2](https://m.media-amazon.com/images/I/81MNPnMqTjL.jpg)
![Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF - Image 3](https://m.media-amazon.com/images/I/61dgMHuMH1L.jpg)
![Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF - Image 4](https://m.media-amazon.com/images/I/81ePcFgX+wL.jpg)
![Sony Alpha 7 IV Kit (28-70mm) - Black - Mirrorless Camera - 33MP Full-Frame - 4K60p Video - 5-Axis Stabilization - BIONZ XR Processor - 759-Pt. Fast Hybrid AF - Real-time Eye AF - Image 5](https://m.media-amazon.com/images/I/71IOd9ivZaL.jpg)

## Available Options

This product comes in different **Style** options.

## Questions & Answers

**Q: What’s in the box?**
A: What's In The Box
NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
AC Adapter and Power Cord
ALC-B1EM Body Cap for E-Mount Cameras
Shoulder Strap
Accessory Shoe Cap
Eyepiece Cup
USB Type-C to Type-A Cable
Limited 1-Year Warranty

**Q: Can i use my nikon 24mm 1.4 af len on this sony a7? thanks**
A: No, not natively. You may want to look into adapters but even then, results and performance may vary.

**Q: Is real-time eye-AF requiring to press the shutter bottom or it is activated automatically for tracking human or animal?**
A: Sony's commitment to customer satisfaction is our top priority. You need to depress the shutter button to engage the AF. Sony Social Support - Andy

**Q: Hi, is this the sony a7riv?**
A: Thank you for reaching out to us. Sony's commitment to customer satisfaction is our top priority. The camera listed is not the Sony a7RIV. The listed camera is the Sony ILCE7M4 is a Full-frame Mirrorless Interchangeable Lens Camera. Hybrid 33MP up to 10FPS, up to 4K 60p, 7k oversmpled for 4K 30p, 5-axis stabilization. 
The a7RIVa (ILCE7RM4A) is a Full-frame Mirrorless Interchangeable Lens Camera with High Resolution 61MP up to 10FPS with AF/AE tracking, 4K 60p, 5.76 mega-dot EVF

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by Q***N on 15 November 2023*

A disappointed Canon user I have now moved into the Sony Camp to take advantages of third party Lens, which were blocked by Canon. The Good thing with the Sony is, I can attach all my Canon EF & EF-S Glass to the Sony with "Viltrox Mount Adaptor" to Sony e mount. Most of the Canon Lenses worked just fine. The 50 f1.2 EF Lens, that one had to be manually focused in stills and in Video mode, exposure was fine.

### ⭐⭐⭐⭐⭐ Review
*by A***R on 24 January 2026*

It’s an advanced camera for me but I am enjoying learning it. Seems to be well built and has many functions I yet must become familiar with. I did get a book to help me along as I learn to use it and has been very helpful. It takes very good pictures and I look forward to learning more and getting better.

### ⭐⭐⭐⭐⭐ Review
*by B***T on 17 December 2024*

I recently upgraded to the Sony Alpha 7 IV with the 28-70mm zoom lens, and it has completely exceeded my expectations. This camera is an absolute powerhouse, perfectly blending stunning photo quality with exceptional video performance. The 33MP full-frame sensor delivers sharp, detailed, and vibrant images even in low-light situations. Colors are rich and accurate, and the dynamic range is phenomenal. The autofocus system is lightning-fast and incredibly accurate, especially with eye detection for both humans and animals. It’s made shooting portraits and action shots seamless. For video creators, the 4K 60p recording with 10-bit 4:2:2 color depth is a game-changer. The image stabilization ensures smooth, cinematic footage, even when handheld. The footage looks professional straight out of the camera, and the customization options allow you to tweak settings to suit any workflow. The camera feels robust and well-built without being too heavy. The grip is comfortable for extended shoots, and the articulating touchscreen makes composing shots at any angle effortless. The intuitive menu system is much improved and easy to navigate, even for someone transitioning from another brand. The included 28-70mm lens is a solid starter for general photography. While not the fastest lens out there, it’s versatile enough for landscapes, portraits, and everyday shots. I’d recommend pairing the A7 IV with a higher-end lens in the future to unleash the camera’s full potential.

## Frequently Bought Together

- Sony Alpha 7 IV Full-frame Mirrorless Interchangeable Lens Camera with 28-70mm Zoom Lens Kit
- SanDisk 256GB Extreme PRO SDXC UHS-I Memory Card - C10, U3, V30, 4K UHD, SD Card - SDSDXXD-256G-GN4IN, Dark gray/Black
- JYJZPB NP-FZ100 Battery and A7iii Battery Charger for Sony A7IV, Sony A7III, A1, Alpha A7RIII, A7R IV, A9, A9 II, A6600, A6700, Alpha 9S, A7R3 A7S III, A7 RIII Battery, 2 Pack

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*Product available on Desertcart Croatia*
*Store origin: HR*
*Last updated: 2026-03-09*