--- product_id: 592119205 title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit" brand: "l'oreal paris" price: "€ 34.88" currency: EUR in_stock: true reviews_count: 13 category: "L'oreal Paris" url: https://www.desertcart.hr/products/592119205-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color store_origin: HR region: Croatia --- # Up to 9 weeks fade-defying color No-drip gel formula for precise application Vitamin E-infused Shine Protect Conditioner L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit **Brand:** l'oreal paris **Price:** € 34.88 **Availability:** ✅ In Stock ## Summary > ✨ Own your glow with fade-defying brilliance! ## Quick Answers - **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit by l'oreal paris - **How much does it cost?** € 34.88 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.hr](https://www.desertcart.hr/products/592119205-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Gray Coverage Mastery:** Seamlessly covers gray hair with rich, natural-looking color for a flawless finish every time. - • **Long-lasting Radiance:** Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no dullness. - • **Precision No-Drip Gel:** Experience mess-free, easy application with our innovative no-drip gel formula that clings perfectly to every strand. - • **All Hair Types, All Shades:** Crafted for every hair type and available in 50+ luminous shades, find your signature look and stand out effortlessly. - • **Silky Shine & Conditioning:** Infused with Vitamin E and UV filters, the Shine Protect Conditioner locks in color vibrancy while leaving hair silky and resilient. ## Overview L'Oreal Paris Superior Preference Permanent Hair Color delivers rich, luminous, and fade-resistant color for up to 9 weeks. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner, it ensures vibrant, silky hair with excellent gray coverage. Suitable for all hair types and available in over 50 shades, this ammonia-free, hypoallergenic kit offers salon-quality results at home. ## Description Our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Review: No Orange Tones, Just Perfect Color - I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues. The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes. After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural. Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again. Review: Great Results! - I couldn't be happier with the results! This product exceeded my expectations in every way. The application process was incredibly easy. The included gloves were a nice touch, and the cream formula spread smoothly without any drips. The color turned out to be vibrant and rich. I chose the shade "Lightest Natural Blonde 9.5NB," and it provided beautiful depth, enhancing my natural color. Post-application, my hair felt silky and shiny rather than dry and brittle. I noticed a significant improvement in its overall texture, which was a pleasant surprise. I highly recommend Loreal Hair Color to anyone looking for an at-home hair dye option. It’s effective, easy to use, and leaves your hair feeling fabulous. I will definitely be using this product again! ## Features - Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types - No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating - Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair - L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0CLBFSD66 | | Best Sellers Rank | #174 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color | | Brand | L'Oreal Paris | | Brand Name | L'Oreal Paris | | Color | 02 Natural Black | | Container Type | Box | | Customer Reviews | 4.5 out of 5 stars 55,832 Reviews | | Full Cure Time | 25 Minutes | | Global Trade Identification Number | 00071249682838 | | Hair Color Permanence | Permanent | | Hair Type | All | | Item Form | Gel | | Item Weight | 1 Ounces | | Manufacturer | L'Oreal Paris | | Manufacturer Part Number | 0071249682838 | | Material Features | Hypoallergenic, Fade Resistant | | Material Type Free | Ammonia Free, Sulfate Free, Paraben Free | | Model Number | 0071249682838 | | Number of Items | 1 | | Package Information | Box | | Product Benefits | Hair Coloring | | Recommended Uses For Product | Hair Coloring, Touch-ups | | Suitable Hair Color | All Hair Colors | | UPC | 071249682838 | | Unit Count | 1 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 02 Natural Black - **Item Form:** Gel - **Package Information:** Box - **Product Benefits:** Hair Coloring ## Images ![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81fLm8eTu5L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is L’Oreal Preference haircolor?​** A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch. **Q: What has changed with the new formula?** A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. **Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?** A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner. ## Customer Reviews ### ⭐⭐⭐⭐⭐ No Orange Tones, Just Perfect Color *by C***O on April 12, 2026* I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues. The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes. After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural. Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again. ### ⭐⭐⭐⭐⭐ Great Results! *by D***A on March 6, 2026* I couldn't be happier with the results! This product exceeded my expectations in every way. The application process was incredibly easy. The included gloves were a nice touch, and the cream formula spread smoothly without any drips. The color turned out to be vibrant and rich. I chose the shade "Lightest Natural Blonde 9.5NB," and it provided beautiful depth, enhancing my natural color. Post-application, my hair felt silky and shiny rather than dry and brittle. I noticed a significant improvement in its overall texture, which was a pleasant surprise. I highly recommend Loreal Hair Color to anyone looking for an at-home hair dye option. It’s effective, easy to use, and leaves your hair feeling fabulous. I will definitely be using this product again! ### ⭐⭐⭐⭐⭐ Natural-looking color and great gray coverage *by R***E on April 29, 2026* This is just what I need for covering gray hair. As hair dyes go, I feel like this one looks about as natural as it gets, which is the most important thing to me. The dark brown shade does not look harsh or overly artificial, and it gives a clean, even-looking result. I like that it gets the job done without making the color look obvious. Overall, it is a dependable choice for gray coverage and a natural-looking dark brown color. ## Frequently Bought Together - L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 1.0 Ultimate Black, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 3 Natural Black, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.hr/products/592119205-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color](https://www.desertcart.hr/products/592119205-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) --- *Product available on Desertcart Croatia* *Store origin: HR* *Last updated: 2026-07-31*